Barbie teaser trailer: Greta Gerwig welcomes us to Barbie Land in a bright new look at her toys-to-life comedy

Warner Bros. Pictures proudly presents a new Barbie teaser trailer for Greta Gerwig’s toys-to-life adaptation starring Margot Robbie.

Warner Bros. Pictures and Greta Gerwig eagerly invite everyone to Barbie Land in the new Barbie teaser trailer. Caked in pink and plastic, today’s hilarious look at Barbie’s big-screen adventure finds iconic characters from Mattel‘s Barbie toy line having fun in the sun, cruising in Barbie’s pink convertible, dancing in the streets, and traveling to the real world to unravel life’s many mysteries.

The Barbie teaser trailer introduces several Barbie and Ken variants, each with a different personality, background, and status in a bizarre world of partying, shopping, beachside brawls, and feeble attempts at flirtation. The footage piles on the strange as Barbie and Ken seemingly travel to the real world, where everything becomes more unhinged than it was before.

The Barbie cast includes many of Hollywood’s heavy hitters and fresh faces, including Margot Robbie (The Suicide Squad) and Ryan Gosling (La La Land) as Barbie and Ken, alongside America Ferrera (End of Watch), Kate McKinnon (The Spy Who Dumped Me), Michael Cera (Arrested Development), Ariana Greenblatt (Borderlands), Issa Rae (Insecure), Thea Perlman (Matilda), and Will Ferrell (Elf). The film also stars Ana Cruz Kayne (Little Women), Emma Mackey (Sex Education), Nari Nef (Transparent), Alexandra Shipp (the X-Men films), Kingsley Ben-Adir (Secret Invasion), Simu Liu (Shang-Chi and the Legend of the Ten Rings), Ncuiti Gatwa (Doctor Who), Scott Evans (Grace and Frankie), Jamie Demetriou (Cruella), Connor Swindells (Emma), Sharon Rooney (Dumbo), Nicola Coughlan (Bridgerton), Ritu Arya (The Umbrella Academy), Dua Lipa, and Helen Mirren (The Queen).

Greta Gerwig directs from a screenplay she wrote with Noah Baumbach, based on Mattel’s rich history with the Barbie toy brand. The film’s producers are Oscar nominee David Heyman (Marriage StoryGravity), Robbie, Tom Ackerley, and Robbie Brenner, with Michael Sharp, Josey McNamara, Ynon Kreiz, Courtenay Valenti, Toby Emmerich, and Cate Adams serving as executive producers.

In addition to the Barbie teaser trailer, the studio unwrapped several character posters to excite you for the blonde bombshell’s silver-screen outing.

Barbie, Margot Robbie, movie
Barbie, Ryan Gosling, movie
Barbie, Simu Liu, poster
Barbie, Kate McKinnon, poster
Barbie, Will Ferrell, poster

Barbie looks incredible! I love the set design, costumes, and bizarre twists involving a Barbie multiverse and escaping to the real world. Greta Gerwig has a unique vision for this project, and I can’t wait to see it all come together.

Barbie struts proudly into theaters on July 21, 2023.

Barie, Greta Gerwig, Margot Robbie, Ryan Gosling
Source: Warner Bros. Pictures

About the Author

Born and raised in New York, then immigrated to Canada, Steve Seigh has been a JoBlo.com editor, columnist, and critic since 2012. He started with Ink & Pixel, a column celebrating the magic and evolution of animation, before launching the companion YouTube series Animation Movies Revisited. He's also the host of the Talking Comics Podcast, a personality-driven audio show focusing on comic books, film, music, and more. You'll rarely catch him without headphones on his head and pancakes on his breath.