The Black Phone, the latest horror film from the genre regulars at Blumhouse Productions, is now in theatres – and Blumhouse decided to debut a new company logo with the film. They have also shared this new motion logo online, and you can check it out in the embed at the bottom of this article. As noted by Yahoo, this motion logo is packed with Easter egg nods to several Blumhouse movies, with one of the most obvious being the appearance of Halloween franchise slasher Michael Myers right at the start.
Yahoo points out,
The Black Phone, Halloween, The Hunt, Get Out, The Purge, Happy Death Day, The Gift, You Should Have Left, Paranormal Activity, Sinister, the “Pooka!” episodes of Hulu’s Into the Dark, and even Damien Chazelle’s Whiplash are all represented in this 15-second animation, which amounts to an abridged, yet thoroughly impactful, haunted house experience.”
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Blumhouse CEO and founder Jason Blum provided the following statement:
Our new logo is a fun tribute to our Blumhouse films and television series, and I’m curious to see if our fans can spot all the hidden symbols we’ve included throughout. I’m thrilled we unveiled it with Scott Derrickson’s The Black Phone, so fans saw the new logo on the big screen.”
Blumhouse Chief Marketing Officer Karen Barragan added:
The original Blumhouse logo holds a special place for horror fans like me, so we wanted to honor that legacy while creating something new. This new logo pays tribute to the original version and incorporates a lot of fun Easter eggs from Blumhouse films and TV series from the last decade that we think fans will enjoy the discovery. It was a fun collaboration with my friend Neil Kellerhouse, and the stellar team at Elastic, who brought their own fandom and ingenuity to the work.”
Neil Kellerhouse and Duncan Elms were the creative directors on the motion logo and said they were honored and grateful to be able to work with Blumhouse and put homages to their productions throughout the video.
So take a look at the new Blumhouse logo and let us know what you thought of it by leaving a comment below.
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