Remember way back at the beginning of August? When I told you about the start of the annual SAW Blood Drive. Well I know you’ve been dying to know what actually goes on behind the scenes of these blood drives. More importantly what goes on behind the scenes of those Blood Drive Nurse photo shoots! You have right? Like to the point where you can’t sleep at night… Well you can rest easy folks! Today I’ve got a behind the scenes video for you all from Yahoo! Movies showing you exactly how these posters come to be!
You can just scroll down below to watch the video and hear from various different people that have been involved with the Blood Drive Nurse posters throughout the years. It’s actually a pretty interesting behind the scene video so why don’t you go ahead and check that out. Sure most genre fans might talk a bit negative about where the SAW franchise is going… but there’s no denying this is a great cause. And those numbers at the end of the video prove it.
Every year, Lionsgate gets the blood pumping for its new SAW film with the SAW “Give ‘Til It Hurts” blood drive, benefiting the Red Cross. As part of that tradition, the studio produces an ad campaign starring the SAW nurse, a sexy sister of dubious mercy who wants your blood. This year’s ad campaign was created by Ignition Print and was photographed by Co-President of Marketing Tim Palen….and it’s the wildest yet with the SAW nurse sporting a uniform you won’t see at just any old doctor’s office. That’s because it’s designed by the downtown NY fashion darlings The Blonds, the corset kings who have outfitted the likes of Beyoncé, Katy Perry and Rihanna.
The Lionsgate/Red Cross SAW Give ‘Til It Hurts Blood Drive is currently going on in anticipation of SAW VI’s October 23rd release date.
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