What started out as the best viral campaign I had ever seen has quickly been overshadowed by the DARK KNIGHT juggernaut, but when the world settles after seeing that trailer, I think a lot of us will still be extremely excited about seeing CLOVERFIELD. Director Matt Reeves has taken some time out to talk a little about the film, particularly over the deal with the title. Interestingly, it appears that a) the film was always going to be called CLOVERFIELD, and b) that it was actually Paramount president Rob Moore, and not JJ Abrams that decided not to put the title on the teaser. Also discussed is the Slusho tie-in: Well, I can’t really say that it’s even necessarily throwing people off. It’s a connection, obviously, back to a reference to Alias and it’s part of the involved connectivity between that and there’s a – I don’t know what you could call it – a sort of “meta-story” that is part of – almost like an origin story – that is connected. It’s almost like tentacles that grow out of the film and lead, also, to the ideas in the film. And there’s this weird way where you can go see the movie and it’s one experience. It’s a big, really satisfying and really thrilling experience. Click HERE for the rest of the interview!
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