A serial killer who daylights as a police forensics expert. Or a police forensics expert who moonlights as a serial killer. No matter which way you spin it, I’m talking about Showtime’s hit original series DEXTER. Last year DEXTER started airing on Showtime and became an instant hit, recently the DVD of Season 1 hit shelves and Season 2 is slated to begin September 30.
To kick-off this premiere Showtime and Pop2Life are putting on one heck of a promotional stunt. In 14 different cities around the country, the formentioned will be ‘turning fountains red.’ Fountains in New York’s Times Square, at Hollywood & Highland as well as in Philadelphia, Washington, Boston, Miami, Houston, Denver, Las Vegas, St. Louis, Pittsburgh, Indianapolis and Phoenix will be running red from morning to night today (Thursday September 27).
Showtime appears to be very persistant on the fact that the red is to symbolize the network’s corporate color, and not blood. It just so happens red is also the color of blood, and that the show DEXTER centers on a serial killer who also happens to be a forensics expert who deals with blood all day. No relation though. Showtime VP of Media and Promotions George DeBolt had this to say on the matter:
“We’re not out there to frighten people. Red is an important color for the network. It’s our corporate color. Whatever people take away from this is what they take away, but we’re using the color red so that it’s noticed. ‘Dexter’ is not a horror series,” he added. “It’s a series about a serial killer who happens to be in forensic police work. There is blood in the show, but we’re not doing this to convey the notion of blood or horror because that would be off strategy with how we promote the show.”
So remember, the red has nothing to do with blood. While we’re on the subject, ShockTillYouDrop has posted a little easter egg on how we can all view the first episode of DEXTER Season 2. You can head over here to check it out. Your going to be asked for a password, which is ‘Killer Shows.’ Thanks STYD.
DEXTER Season 2 premieres Sunday, September 30, 2007 on Showtime. It stars Michael C. Hall, Julie Benz (below), Jennifer Carpenter, Erik King, Lauren Vélez, David Zayas, and James Remar, the same bunch who starred in Season 1. So be sure to check it out. You can check out the official site here. And if your in one of the cities mentioned above, make sure you keep a lookout for those fountains spouting Showtime’s corporate color. (remember, it’s not depicted as blood.)
Julie Benz – Another reason to watch DEXTER (like you need another one) – I couldn’t decide which picture to use, so I put them all up.
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