Kevin Feige on why the Avengers: Endgame title was considered a spoiler

By Kevin Fraser

Posted 7 years ago

Last Updated on July 30, 2021

When it comes to big franchise movies, we can easily find ourselves obsessing about the smallest details, including the title. Just look at the countless articles theorizing on the potential titles for the next James Bond movie, the next STAR WARS movie, or the next Marvel movie. It never ends, and here's one more. As we know, the title for the fourth AVENGERS movie was kept secret for quite some time before it was finally revealed in the first trailer for the film.

I'm not sure what we were expecting, but AVENGERS: ENDGAME wound up being somewhat of an anti-climatic title, especially as Marvel Studios president Kevin Feige had previously said that it wasn't going to be revealed prior to the release of AVENGERS: INFINITY WAR as it could be considered a spoiler for that film. Feige later admitted that it had "gotten entirely out of hand, and now will have no chance to living up to any expectations of what it’s gonna be." Spot on. While speaking with Collider, Kevin Feige explained why the AVENGERS: ENDGAME title was a spoiler for AVENGERS: ENDGAME.

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Well, I think I’d said that it all had gotten blown out of proportion to some extent. But it was a spoiler, because if you knew before Infinity War came out that the next movie was called Endgame, then you know that there wasn’t an ending to Infinity War. But that had been the title of the movie from the moment we conceived of doing the two films. In large part, because…it’s seeded right there. I mean, it’s seeded in Ultron.

As the film was initially announced as AVENGERS: INFINITY WAR – PART II and shot back-to-back with INFINITY WAR, I can't imagine that fans were enormously shocked when the film didn't wrap up in a neat little bow. Feige had previously said that the title was in place for quite some time and that Doctor Strange's (Benedict Cumberbatch) endgame line in INFINITY WAR was entirely intentional, but Feige also mentioned AGE OF ULTRON in the above quote, and it's true; Tony Stark (Robert Downey Jr.) does mention an endgame while the team tries to come up with a plan to defeat Ultron (James Spader).

AVENGERS: ENDGAME is set to hit theaters on April 26, 2019.

Source: Collider

Tags: Action, Adventure, Anthony Russo, Avengers, Avengers: Age of Ultron, Avengers: Endgame, Avengers: Infinity War, Chris Evans, Chris Hemsworth, comic book, Elizabeth Olsen, Fantasy, Joe Russo, Mark Ruffalo, Robert Downey Jr., Science-Fiction

About the Author

Kevin Fraser

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Favorite Movies: Alien, The Assassination of Jesse James by the Coward Robert Ford, read more Braveheart, The Bridge on the River Kwai, City of God, Cloud Atlas, Creature from the Black Lagoon, The Edge, The Fifth Element, Galaxy Quest, The Girl with the Dragon Tattoo, The Godfather Parts I & II, Goodfellas, The Good the Bad and the Ugly, Gladiator, Lawrence of Arabia, The Lord of the Rings Trilogy, The Magnificent Seven, Monty Python and the Holy Grail, Perfume: The Story of a Murderer, The Prestige, Prisoners, Psycho, Raiders of the Lost Ark, Rear Window, The Shining, Sorcerer, The Talented Mr. Ripley, There Will be Blood, The Treasure of the Sierra Madre, Zodiac

Likes: Drawing, cooking, watching movies, trying and failing to come up with read more more items for my likes list.

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