Movie posters are as vital to a movie as are the trailers, sometimes more. There is an artistic merit to the best movie posters that is often missed in favor of a slapped together debacle that looks like it was composed by an amateur. With the advent of the Internet, fans have made posters that rival the quality of official one sheets from major studios. And then there are projects like this that prove just how much a poster can be.
Atipo, a Spanish design firm, decided to showcase the power of paper in a project using over a dozen classic films. The results are simply beautiful. Below you can take a look at the results which capture the essence of each film without having to use any words and barely any visual cues. All they have is paper with some minor alterations.
To be completely honest, some of these I figured out instantly while others took me a few minutes. A few stumped me until I saw the answer and then it made perfect sense. As a collection, this is a very interesting experiment that now only showcases how much some studios miss in their marketing but also just how powerfully films have become a part of our everyday culture.
Try and quiz yourself. Check out the posters and scroll down to the Extra Tidbit for the answers.
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