You know those Syfy original movies that are usually the butt of jokes? Despite being generally awful in quality, they score pretty high ratings. With the network’s recently affinity with giant monsters, they’ve been getting their highest views yet. It was only a matter of time until the network entered the theatrical market.
Universal Pictures has teamed with Syfy Ventures to create Syfy Films. The plan is to release two genre movies a year – each branded by Syfy and distributed by Uni – by 2012.
Syfy president Dave Howe had the following to say: “We know there is an incredible consumer appetite for genre content as proven by the top grossing box office films. Partnering our brand with the theatrical talent of Universal Pictures, a premier motion picture company, will allow us to exploit our combined expertise and resources to create commercially successful quality films that have the potential to become great franchises for the whole company.”
Universal, meanwhile, released the following statement: “Syfy has been incredibly successful in finding ways to produce compelling entertainment for a specific audience. Joining together to find moderately budgeted projects that we can develop using their expertise and their brand is a great opportunity for both of our companies.”
I don’t know that I’d call a Syfy movie “compelling,” but this news is still pretty interesting. We’ll let you know how it develops.
’80s pop star Tiffany has starred in a couple of Syfy originals
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