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Toy-based movies are officially overboard with Hasbro Factory

05.25.2010by:

If you thought all the upcoming movies based on toys and games were getting out of control with MONOPOLY, BATTLESHIP, STRETCH ARMSTRONG and the whole Target kids department, it looks like things are going to explode on screen like Christmas morning.

According to Pajiba, Paramount and Hasbro are working on something called HASBRO FACTORY, which is being described as A NIGHT AT THE MUSEUM set in (durhurr) a Hasbro Factory. The project is currently in search of a writer to play with.

It seems that although a number of Hasbro's popular properties are already in the works as solo projects (or characters appearing in other movies, like Mr. Potato Head in TOY STORYs), the company still has countless minor brands that could be served by such a concept. Some examples of other names under the Hasbro umbrella: Barrel of Monkeys, Operation, Play-Doh, Jenga, Connect 4, Easy-Bake, Spirograph, My Little Pony, Mouse Trap and, perhaps most importantly, Hungry Hungry Hippos.

Hasbro also handles toys for big franchises like G.I. JOE, TRANSFORMERS, STAR WARS and Marvel, but it's unknown if any of those characters would/could appear in the movie.

Extra Tidbit: I'd make a joke about a SLINKY movie, but there was already one in development a few years ago. You may weep.
Source: Pajiba

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1:20AM on 05/27/2010
I liked this movie better the first time they released it when it was set in a little kid's room and called Toy Story.
I liked this movie better the first time they released it when it was set in a little kid's room and called Toy Story.
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+1
11:05PM on 05/26/2010
I'm surprised Littlest Pet Shop wasn't named here. It's their hot property right now and would work a hell of a lot better as an animated movie for kids than an Easy Bake movie...
I'm surprised Littlest Pet Shop wasn't named here. It's their hot property right now and would work a hell of a lot better as an animated movie for kids than an Easy Bake movie...
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2:34PM on 05/26/2010
I can still member the Robot Chicken spoof they did for the Hungry Hungry Hippo movie. If the movie is anything like that, I'll go see it!
I can still member the Robot Chicken spoof they did for the Hungry Hungry Hippo movie. If the movie is anything like that, I'll go see it!
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12:09PM on 05/26/2010
Actually, a film set in a toy factory makes far ore sense than doing a film based on a bored game.
Actually, a film set in a toy factory makes far ore sense than doing a film based on a bored game.
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8:49AM on 05/26/2010
if u want people to bbuy your games and toys, there's a cheaper way.. it's called a commercial!
if u want people to bbuy your games and toys, there's a cheaper way.. it's called a commercial!
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8:32AM on 05/26/2010

thank you sylar victim #420

someone who "gets" it. adding to sylar's wisdom...why complain? paramounts paying for it, not any of you. your eyes will not burn out when you read "hasbro factory" on the marquee. just bypass it and buy the ticket for a film youd like to see.
someone who "gets" it. adding to sylar's wisdom...why complain? paramounts paying for it, not any of you. your eyes will not burn out when you read "hasbro factory" on the marquee. just bypass it and buy the ticket for a film youd like to see.
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9:33AM on 05/26/2010
There is nothing to get! That's not what movies are about. If you want to sell your product, then do a commercial right away and don't mask it as a movie. And by the way: people will actually be paying to watch this commercial. That is just sad. And targeting Kids is even worse. Instead of just making an original kids movie.
There is nothing to get! That's not what movies are about. If you want to sell your product, then do a commercial right away and don't mask it as a movie. And by the way: people will actually be paying to watch this commercial. That is just sad. And targeting Kids is even worse. Instead of just making an original kids movie.
7:56AM on 05/26/2010

Not all movies

Need to be for fanboys. As a parent of 2 lil tikes this is a good idea. My son loves Night at the Museum and if it's similar to that then I know he'll love it and I can watch it with him and feel nostalgic. Not every story on here needs to involve George Lucas or Steven Speilberg and their properties, get over it.
Need to be for fanboys. As a parent of 2 lil tikes this is a good idea. My son loves Night at the Museum and if it's similar to that then I know he'll love it and I can watch it with him and feel nostalgic. Not every story on here needs to involve George Lucas or Steven Speilberg and their properties, get over it.
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9:36AM on 05/26/2010
It's not about fanboys but about taking the magic out of movies and putting commercialisation in. And targeting kids makes it even worse. Just take them to see an orignal kids movie instead!
It's not about fanboys but about taking the magic out of movies and putting commercialisation in. And targeting kids makes it even worse. Just take them to see an orignal kids movie instead!
4:44PM on 05/26/2010
So you're a parent, that's a clear indicator your opinion on the topic is the supreme one? If you want to spend twenty bucks on a ninety minute commercial be my guest. As I said: Americans are suckers.
So you're a parent, that's a clear indicator your opinion on the topic is the supreme one? If you want to spend twenty bucks on a ninety minute commercial be my guest. As I said: Americans are suckers.
7:38AM on 05/26/2010

If we're honest here...

...If we're intellectually honest, we'd have to admit that this news is certainly on par with the content of most of what Hollywood produces these days. It's not so much a scraping of the bottom of the barrel as it is a logical progression of the current mentality.
...If we're intellectually honest, we'd have to admit that this news is certainly on par with the content of most of what Hollywood produces these days. It's not so much a scraping of the bottom of the barrel as it is a logical progression of the current mentality.
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7:16AM on 05/26/2010

" A night in the NIKE Sweatshop"

Now they're even getting too lazy to do product placement. They just go for the full commercial right away. What's next: In a galaxy nearby - "STAR BUCKS: Return of the coffee addicts"
Now they're even getting too lazy to do product placement. They just go for the full commercial right away. What's next: In a galaxy nearby - "STAR BUCKS: Return of the coffee addicts"
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3:20AM on 05/26/2010

When are we finally gonna get that SILLY PUTTY movie?

With a 100 million dollar budget, and it need's to be R rated to do the character justice.
With a 100 million dollar budget, and it need's to be R rated to do the character justice.
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1:51AM on 05/26/2010
This is such a ridiculous ploy to trick people in to watching a ninety minute informercial. Bunch of suckers in America.
This is such a ridiculous ploy to trick people in to watching a ninety minute informercial. Bunch of suckers in America.
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11:35PM on 05/25/2010
I only wish this were the slinky movie news. I think it would be very interesting to see how SOME toy movies could get adapted, when the toys don't lend themselves easily to linear storytelling.

Unfortunately, there was a Night at the Museum, which means there's a map already laid out for them to apply a story to the toys of Hasbro. Couldn't they just file a law suit against Pixar and leave it at that?
I only wish this were the slinky movie news. I think it would be very interesting to see how SOME toy movies could get adapted, when the toys don't lend themselves easily to linear storytelling.

Unfortunately, there was a Night at the Museum, which means there's a map already laid out for them to apply a story to the toys of Hasbro. Couldn't they just file a law suit against Pixar and leave it at that?
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11:32PM on 05/25/2010
I liked Night at the Museum and if this movie is anything like that movie, then we're in for a good time. This has my interest for the time being.
I liked Night at the Museum and if this movie is anything like that movie, then we're in for a good time. This has my interest for the time being.
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