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Weekend Box-Office: March 2-4, 2012

Mar. 4, 2012by:

Lotsa Love for the Lorax!

There was clearly a lot of anticipation for another of Dr. Seuss' colorful children's classics to come alive (or the 3D computer-generated approximation of life). THE LORAX spoke for the Truffula trees and a whole lot more as it opened to $70.7 million this weekend, making back its reported production cost in just three days. The vibrant environmental family flick (from the makers of DESPICABLE ME and HOP) not only marked the highest opening of the year, but also the best for a Seuss adaptation (the live-action GRINCH was the previous champ with a $55M opening).

While the kiddies (and their parents) mobilized for the little orange creature with the huge mustache and the voice of Danny Devito, older crowds turned out for the teen debauchery of PROJECT X. The R-rated "found footage" comedy produced by Todd Phillips (THE HANGOVER) and Joel Silver (LETHAL WEAPONs, etc.) partied hard to the tune of $20M, quite the wicked rager considering the meager budget and complete lack of recognizable faces.

America's fighting force kept the targets in their sights, as last weekend's winner ACT OF VALOR held on fairly strong with another $13.7M, bringing the Navy SEALs' explosive total up to $45.2M after ten days in theaters.

Meanwhile, SAFE HOUSE, JOURNEY 2: THE MYSTERIOUS ISLAND and THE VOW continue to swap spots on the chart. This weekend, adult audiences took the lead as Denzel's action-thriller SAFE HOUSE and last week's #2 TYLER PERRY'S GOOD DEEDS narrowly edged out The Rock and company. That said, at the moment THE VOW is the highest grossing release of 2012 (!!) with $111 million. But that will undoubtedly change with some expected blockbusters arriving in the next two or three weeks...

After nearly four months in release, THE ARTIST used the momentum from its Oscar wins to sneak into the Top 10 for the first time. The movie took advantage of the added attention by expanding onto another 800 or so screens and grabbed $3.9M (although it still has one of the lowest per-screen averages on the chart, with only THE VOW and GHOST RIDER: SPIRIT OF VENGEANCE taking in less per-screen). And WANDERLUST and GONE quickly (but expectedly) disappeared after one week to make some room on the list.

Next weekend, we start to see the year's major releases as Disney's big-budget live-action adaptation of Edgar Rice Burroughs' JOHN CARTER (formerly OF MARS) bounds into theaters from Pixar director Andrew Stanton (WALL-E). Battling for attention will be the horror movie SILENT HOUSE and Eddie Murphy's comedy A THOUSAND WORDS, which finally gets released after sitting on a shelf for a few years.

Without "of Mars", the movie is just called JOHN CARTER. What's your favorite movie titled only with a person's first and last name? VOTE HERE!

# MOVIE TITLE WKND $ TOTAL $
1. The Lorax $70.7 M
NEW
2. Project X $20.7 M
NEW
3. Act of Valor $13.7 M $45.2 M
4. Safe House $7.2 M $108.2 M
5. Tyler Perry's Good Deeds $7 M $25.7 M
6. Journey 2: The Mysterious Island $6.9 M $85.6 M
7. The Vow $6.1 M $111 M
8. This Means War $5.6 M $41.4 M
9. Ghost Rider: Spirit of Vengeance $4.7 M $44.8 M
10. The Artist $3.9 M $37 M

ACCESS BOX-OFFICE ARCHIVES HERE

Source: Box Office Mojo

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11:35AM on 03/05/2012
Ed Wood.

'The Barbarian' isn't a last name, is it . . . ?
Ed Wood.

'The Barbarian' isn't a last name, is it . . . ?
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9:52AM on 03/05/2012
Saw Project X last night and i thought it was pretty entertaining. The movie was aimed at a very specific demographic and everyone I heard leaving the theater liked it. Sometimes i guess when you're 17-24 years, watching a bunch of kids party balls is all it takes. But ya it was ok. Cbums review was pretty spot on.
Saw Project X last night and i thought it was pretty entertaining. The movie was aimed at a very specific demographic and everyone I heard leaving the theater liked it. Sometimes i guess when you're 17-24 years, watching a bunch of kids party balls is all it takes. But ya it was ok. Cbums review was pretty spot on.
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9:03AM on 03/05/2012
Donnie Darko
Donnie Darko
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11:21PM on 03/04/2012
The Lorax was enjoyable; still prefer the old cartoon, though!

Tidbit: Ed Wood, Annie Hall, Forrest Gump, Pootie Tang (kidding.... Well, maybe not. Love that movie!)
The Lorax was enjoyable; still prefer the old cartoon, though!

Tidbit: Ed Wood, Annie Hall, Forrest Gump, Pootie Tang (kidding.... Well, maybe not. Love that movie!)
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11:01PM on 03/04/2012
John Carter has some competition now.
John Carter has some competition now.
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+0
10:58PM on 03/04/2012
Austin Powers
Austin Powers
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+2
9:28PM on 03/04/2012
Joe Dirt
Joe Dirt
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9:31AM on 03/05/2012
Don't try and church it up son. Joe you live in a boiler room! yea i got a couple places
Don't try and church it up son. Joe you live in a boiler room! yea i got a couple places
+2
8:38PM on 03/04/2012
Tidbit: Not my favorites: Jerry MacGuire, Stuart Little, Patch Adams, Erin Brockovich, or Fred Claus
Tidbit: Not my favorites: Jerry MacGuire, Stuart Little, Patch Adams, Erin Brockovich, or Fred Claus
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+2
8:32PM on 03/04/2012
Tidbit: Forrest Gump or Sherlock Holmes unless Crocodile Dundee counts!
Tidbit: Forrest Gump or Sherlock Holmes unless Crocodile Dundee counts!
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8:30PM on 03/04/2012

Project X is one of the worst movies I have ever seen

It barely even qualifies as a motion picture. Literally half the movie is montages of teens partying and doing stupid shit and the rest is filled with incessant cursing (and I have a foul mouth), despicable and irritating characters, and some of the worst morals that movie tries to present that I've ever seen. Hell, they don't even get the found footage part right. The best thing I can say about it is the acting is decent for the most part and while I admire the story it tried to tell, it just
It barely even qualifies as a motion picture. Literally half the movie is montages of teens partying and doing stupid shit and the rest is filled with incessant cursing (and I have a foul mouth), despicable and irritating characters, and some of the worst morals that movie tries to present that I've ever seen. Hell, they don't even get the found footage part right. The best thing I can say about it is the acting is decent for the most part and while I admire the story it tried to tell, it just did it wrong in every sense of the word. It's been a while since I've loathed a movie this much, but Project X is some of the most Z-grade filmmaking I've ever seen.
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9:34AM on 03/05/2012
man thats very disappointing i was hoping it would be funny. that sucks had tons of potential
man thats very disappointing i was hoping it would be funny. that sucks had tons of potential
4:58PM on 03/04/2012
Jackie Brown
Jackie Brown
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4:02PM on 03/04/2012
Bubba Ho-Tep
Bubba Ho-Tep
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