Eduardo Sanchez’s Lovely Molly acquired by Content Film

By Eric Walkuski

Posted 14 years ago

Last Updated on July 23, 2021

Well would you look at that, my third found footage article in a row. Guess there’s really no escaping it. (Although, to be fair, this one only seems to consist partially of found footage.)

This one, however, comes from one of the grandfathers of the genre: Eduardo Sanchez, co-director of THE BLAIR WITCH PROJECT. His latest movie, LOVELY MOLLY, recently played at the Toronto Film Festival, where it was apparently enough of a success to warrant acquisition by sales company Content Film. Content currently only holds foreign rights to the flick, but a domestic deal is in the works. The film will be shopped at the American Film market

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“We were shocked by Gretchen Lodge’s extraordinary performance, it’s truly a sensational debut, in this powerful and intense film from Eduardo Sanchez,” Content’s Jamie Carmichael said. “We’re delighted to be working with the Haxan and Amber teams on what promises to be a highly innovative and compelling campaign.”

Here’s the synopsis:
Newlyweds Molly (Gretchen Lodge) and Tim (Johnny Lewis) move into Molly’s deceased father’s house in the countryside. An ex-addict with a deeply troubled past, Molly is strong in her new life of recovery. Unexplained disturbances in the night unnerve the couple, and when her husband goes away for business, Molly is left in a house that holds many painful memories. Her isolation is soon shattered by a malicious presence that unleashes a physical and mental assault. As she struggles to regain footing in her simple existence, Molly’s grip on reality begins to waver. Her erratic behaviour is a warning sign to her friends and family, whose interventions drive her further into solitary torment and spur a deep, dark infidelity within her.

Screen Daily reports that the same team that worked on the transmedia campaign for Blair Witch will be pushing LOVELY MOLLY “through a multi-layered viral marketing campaign including original content in the form of videos, web-sites, social media blasts, mockumentaries, ads, TV specials, mobile apps and games.”

So you’ve got to figure we’ll be hearing a whole lot more about LOVELY MOLLY sometime next year. Check out the trailer below.

Source: Screen Daily

About the Author

Eric Walkuski

Film Critic

10,340 Articles Published

Favorite Movies: Jaws, Star Wars Trilogy, Aliens, Citizen Kane, The Third Man, Dawn read more of the Dead ('78), The Texas Chainsaw Massacre ('74), Fargo, Miller's Crossing, Reservoir Dogs, The Manchurian Candidate ('62), Taxi Driver, Back to the Future, Stand by Me, Shaun of the Dead, Boogie Nights, La Dolce Vita, 12 Angry Men, The Birds, Touch of Evil

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