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Crack the code and uncover the hidden messages in the new poster for Branded

06.13.2012by: Andy Madrzak
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Considering that BRANDED, the sci-fi thriller directed by Jamie Bradshaw and Aleksandr Dulerayn, deals with the notion of subliminal brainwashing through advertisement, you'd expect it to employ some inventive form of marketing. And what do you know... That's exactly what we're getting. Below, you'll find the latest poster for the flick. What's so special about that? I'll let the folks behind the film's marketing explain:

The BRANDED poster includes 4 unique QR codes with additional codes embedded in the film’s website, social pages, trailer and other materials. QR codes enable consumers with a smart phone and a reader app to scan a code in the BRANDED trailer or other marketing materials which will reward them by offering a deeper glimpse into the film's alternative universe of out-of-control brands, consumer gluttony and insatiable materialism through exclusive image and video content. Overall the BRANDED marketing campaign will include 100 QR codes in all. Unlock them all!

I have to say, this is either the most ingenious or the most ridiculous marketing ploy I've ever seen. Probably both. In any case, you can check out the film's website and Facebook page for more codes. Here's what the actual movie is about:

BRANDED is a dark and mind-bending sci-fi thriller into a surreal, dystopian society where mega corporations have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man’s quest to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.

BRANDED stars Ed Stoppard, Leelee Sobieski (below), Jeffrey Tambor, Ingeborga Dapkunaite and Max Von Sydow. The movie opens on September 7th.

Horror Movie Posters
Extra Tidbit: Apparently, the movie is also known under the titles MOCKBA 2017 (MOSCOW 2017) and THE MAD COW outside of the US.

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8:49PM on 06/21/2012
Looks so awesome!!!!
Looks so awesome!!!!
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