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Are YouTube stars rising above film stars?

08.05.2014

Here's some food for thought regarding the status of today's film stars (at least, with teenagers). Last month, Variety put together a survey to measure the influence of YouTube stars alongside your run-of-the-mill film stars. The survey reached out to 1,500 folks between the ages of 13 and 18, asking a myriad of questions about 20 "recognizable stars." I put the quotations in there because admittedly I was not familiar with most of the internet stars. Anywho, half of these stars were of the YouTube variety while the others made their rise of fame through film. Once all the responses were made, a score was assigned to each and thus we've been given this nifty popularity chart.

Take a look, courtesy of tubefilter:

As you can see, Smosh was at the top. This prompted me to actually look them up online, and to my credit, I almost made it through an entire video about Pokemon. So, there's a few things to take into account: One, being the age-group that is polled. Another being the nature of the questions. I imagine that the younger crowd would feel a closer bond with YouTube stars given the often candid approach they have with their fans. It's akin to watching Chris Pratt or Jennifer Lawrence in an interview, as far as charisma goes. While I think we would see very different results from the same people 10 years from now, I do think there is something there in regards to the connection people feel, or may want to feel, with their media stars.

Extra Tidbit: Do you think there's anything to this survey?
Source: Tubefilter

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2:28PM on 08/07/2014
Very interesting poll!
It is inevitable however. As time go on things change. The simple fact is that teens now a days don't see the stars as either YouTube or Film, they see them as simply "stars", one single entity of entertainment.
Very interesting poll!
It is inevitable however. As time go on things change. The simple fact is that teens now a days don't see the stars as either YouTube or Film, they see them as simply "stars", one single entity of entertainment.
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1:47PM on 08/06/2014
Not that I particularly care, but perhaps the split is due to:
a) the celebrity crazed mentality the media thrusts upon the younger generation. The media has been putting it into younger people's heads for the past decade that the only importance in the world is being rich and famous. Youtube is a direct representation of that, all the "stars" are regular people who have become popular. They are a direct representation of the younger generation's ideals.

b) as matike stated below,
Not that I particularly care, but perhaps the split is due to:
a) the celebrity crazed mentality the media thrusts upon the younger generation. The media has been putting it into younger people's heads for the past decade that the only importance in the world is being rich and famous. Youtube is a direct representation of that, all the "stars" are regular people who have become popular. They are a direct representation of the younger generation's ideals.

b) as matike stated below, Youtube is free and is accessed by 100s of millions of people daily. Whereas going to a movie costs more and more money every year. The 13 - 18 demographic doesn't exactly have a lot of disposable income, only what their parents can afford to give them. So 13 - 18 year olds are spending more time being entertained by Smosh than they are by Leonardo DiCaprio.

c) Youtube "stars" are grateful to those who follow them and watch their videos. They take the time to thank their fans and make their fans feel appreciated. Whereas hollywood celebrities are all assholes. I know they all seem nice in interviews and Jennifer Lawrence is the sweetest person in the world, but can I go hang out with her whenever I want? No. But I can at least engage in conversation with an Youtube "star".

So in conclusion. Youtube stars are cheap and easily accessible to be engaged and entertained. Hollywood stars are jerks and it costs too much money to be entertained by them. Fuck you Hollywood! Hooray for internet!

On a side note, the Jenna Marbles girl looks HOT!
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1:47PM on 08/06/2014
Not that I particularly care, but perhaps the split is due to:
a) the celebrity crazed mentality the media thrusts upon the younger generation. The media has been putting it into younger people's heads for the past decade that the only importance in the world is being rich and famous. Youtube is a direct representation of that, all the "stars" are regular people who have become popular. They are a direct representation of the younger generation's ideals.

b) as matike stated below,
Not that I particularly care, but perhaps the split is due to:
a) the celebrity crazed mentality the media thrusts upon the younger generation. The media has been putting it into younger people's heads for the past decade that the only importance in the world is being rich and famous. Youtube is a direct representation of that, all the "stars" are regular people who have become popular. They are a direct representation of the younger generation's ideals.

b) as matike stated below, Youtube is free and is accessed by 100s of millions of people daily. Whereas going to a movie costs more and more money every year. The 13 - 18 demographic doesn't exactly have a lot of disposable income, only what their parents can afford to give them. So 13 - 18 year olds are spending more time being entertained by Smosh than they are by Leonardo DiCaprio.

c) Youtube "stars" are grateful to those who follow them and watch their videos. They take the time to thank their fans and make their fans feel appreciated. Whereas hollywood celebrities are all assholes. I know they all seem nice in interviews and Jennifer Lawrence is the sweetest person in the world, but can I go hang out with her whenever I want? No. But I can at least engage in conversation with an Youtube "star".

So in conclusion. Youtube stars are cheap and easily accessible to be engaged and entertained. Hollywood stars are jerks and it costs too much money to be entertained by them. Fuck you Hollywood! Hooray for internet!

On a side note, the Jenna Marbles girl looks HOT!
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3:58PM on 08/06/2014
Past decade? You mean, at least the past 30+ years. This is nothing new.
Past decade? You mean, at least the past 30+ years. This is nothing new.
11:27AM on 08/06/2014
Never heard of a "Youtube celebrity", must be something that the entertainment shills at Variety made up.
Never heard of a "Youtube celebrity", must be something that the entertainment shills at Variety made up.
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+2
6:03AM on 08/06/2014
I don't really care. Food for thought though, Youtube is free and takes 3.7 seconds to get to, movie theaters on the other hand who the hell knows anymore. That might explain the split.
I don't really care. Food for thought though, Youtube is free and takes 3.7 seconds to get to, movie theaters on the other hand who the hell knows anymore. That might explain the split.
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5:50AM on 08/06/2014
"Last month, Variety put together a survey to measure the influence of YouTube stars alongside your run-of-the-mill film stars."

Translation: Variety came up with a list of movie stars and internet stars that Variety thought kids in Hollywood would know and, surprise surprise, most of the Hollywood stars Variety suggested were people the kids hadn't heard of.


"Last month, Variety put together a survey to measure the influence of YouTube stars alongside your run-of-the-mill film stars."

Translation: Variety came up with a list of movie stars and internet stars that Variety thought kids in Hollywood would know and, surprise surprise, most of the Hollywood stars Variety suggested were people the kids hadn't heard of.


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5:45AM on 08/06/2014
What's Youtube?
What's Youtube?
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+0
2:48AM on 08/06/2014

2 and 3 are the worst.

Some of these youtubers have overstayed their 15 minutes of fame. The world will be alright as long as these youtube "stars" stay on youtube and out of cinema.
Some of these youtubers have overstayed their 15 minutes of fame. The world will be alright as long as these youtube "stars" stay on youtube and out of cinema.
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1:09AM on 08/06/2014
Well I guess I must officially be "old" because I had no idea there were Youtube stars. It's the first I hear of it.
Well I guess I must officially be "old" because I had no idea there were Youtube stars. It's the first I hear of it.
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12:58AM on 08/06/2014
I just watched a wii u sports video on the Smosh channel. Terrible.
I just watched a wii u sports video on the Smosh channel. Terrible.
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11:24PM on 08/05/2014
Extra tidbit: No. It's a different category. YouTube stars are one thing. Real Hollywood stars are one thing. They're different. To be honest, I don't see the point of this news.
Extra tidbit: No. It's a different category. YouTube stars are one thing. Real Hollywood stars are one thing. They're different. To be honest, I don't see the point of this news.
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10:28PM on 08/05/2014
I am glad to say that I have no idea who any of those YouTube people are.
I am glad to say that I have no idea who any of those YouTube people are.
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+3
10:00PM on 08/05/2014
As someone with friends who go gaga over youtube stars, it saddens me to see this. Most of these guys just go on camera and do whatever stupid thing comes to their little brain and people lose their minds. These same friends have gone to convention just to meet these guys and get photos. It no longer takes work to become a celebrity. It only takes you being who you are on cam, and if people like you, they will pay you money to continue being yourself on cam. I still haven't figured out what
As someone with friends who go gaga over youtube stars, it saddens me to see this. Most of these guys just go on camera and do whatever stupid thing comes to their little brain and people lose their minds. These same friends have gone to convention just to meet these guys and get photos. It no longer takes work to become a celebrity. It only takes you being who you are on cam, and if people like you, they will pay you money to continue being yourself on cam. I still haven't figured out what makes PewDiePie so damn special. He's a funny guy, but he really does nothing more than play video games and act like a goofball. Is that all it takes to entertain people these days? We're a lot closer to Idiocracy than we really should be, and that's pretty scary.
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+2
9:45PM on 08/05/2014

Jesus

THIS SITE IS GOING DOWNHILL SO FAST IT IS UNREAL. IF YOU DO NOT HAVE ACTUAL NEWS TO POST THEN JUST DON'T.
THIS SITE IS GOING DOWNHILL SO FAST IT IS UNREAL. IF YOU DO NOT HAVE ACTUAL NEWS TO POST THEN JUST DON'T.
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9:51PM on 08/05/2014
Why are you YELLING?
Why are you YELLING?
9:56PM on 08/05/2014
Don't read the article? Seriously, if you're not interested, don't read it.
Don't read the article? Seriously, if you're not interested, don't read it.
11:02PM on 08/05/2014
@Freeden. Are you talking to me or Rendar?
@Freeden. Are you talking to me or Rendar?
9:27AM on 08/06/2014
Why isn't this "news"? It's about movie stars, and kind of interesting to see the vapid things teens care about these days. Settle down. Oh, and find that CAPS LOCK button on the left of your keyboard and turn it off. The last person I recall typing in all caps was a teenager. Oh wait...
Why isn't this "news"? It's about movie stars, and kind of interesting to see the vapid things teens care about these days. Settle down. Oh, and find that CAPS LOCK button on the left of your keyboard and turn it off. The last person I recall typing in all caps was a teenager. Oh wait...
9:16PM on 08/05/2014
Justin Bieber started off as a youtube star, so there might be something to this. Seems like society is inching closer to becoming Idiocracy.
Justin Bieber started off as a youtube star, so there might be something to this. Seems like society is inching closer to becoming Idiocracy.
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7:54PM on 08/05/2014
But are any of these YouTube stars going to become Elizabeth Taylors, Cary Grants, Gary Coopers or Audrey Hepburns? Not going to stand the test of time or become classic entertainers.
But are any of these YouTube stars going to become Elizabeth Taylors, Cary Grants, Gary Coopers or Audrey Hepburns? Not going to stand the test of time or become classic entertainers.
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11:20PM on 08/05/2014
maybe that's the nature of this new world we're chartering. maybe there will never be an entertainer who stands the test of time like that again. back then, only a handful of people had the possibility of getting their face seen by 100,000+ people. now almost anyone can potentially do that. meaning back in the day, elizabeth taylor only had to fight off the (for example) 1 new "next elizabeth taylor" every year to remain relevant. now she'd have to fight off 100 next elizabeth taylors every day.
maybe that's the nature of this new world we're chartering. maybe there will never be an entertainer who stands the test of time like that again. back then, only a handful of people had the possibility of getting their face seen by 100,000+ people. now almost anyone can potentially do that. meaning back in the day, elizabeth taylor only had to fight off the (for example) 1 new "next elizabeth taylor" every year to remain relevant. now she'd have to fight off 100 next elizabeth taylors every day.
7:01PM on 08/05/2014

Why is this relevant?!?!

Find out when the Inherent Vixe trailer is dropping and stop with the bullshit already!!!!!

Fucking internet stars..........
Find out when the Inherent Vixe trailer is dropping and stop with the bullshit already!!!!!

Fucking internet stars..........
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6:57PM on 08/05/2014

I have never heard of any of them

THANK GOD!
Is it because I'm not hip? That I have a longer attention span than a gnat? That I simply don't care?
I kinda lied tho. I do know PewDiePie, but never seen any of his videos. And I heard of Jenna Marbles because she was on Ridiculousness, and she was annoying as all hell.
But the survey is kinda skewed in a way, as mentioned in the article. All the Hollywood stars listed would be out of the interests of 13-18 year olds. Paul Walker listed high because of his death and also
THANK GOD!
Is it because I'm not hip? That I have a longer attention span than a gnat? That I simply don't care?
I kinda lied tho. I do know PewDiePie, but never seen any of his videos. And I heard of Jenna Marbles because she was on Ridiculousness, and she was annoying as all hell.
But the survey is kinda skewed in a way, as mentioned in the article. All the Hollywood stars listed would be out of the interests of 13-18 year olds. Paul Walker listed high because of his death and also of the Fast and Furious movies are on an upswing.
To me, YouTube is just way for me to watch movie trailers, the occasional music video or short videos that have a connection with an interest I have. I don't go to it for any real entertainment.
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6:52PM on 08/05/2014
Slow news day, huh?
Slow news day, huh?
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