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Can Tivo be used to predict box-office receipts and is this trouble for Three Musketeers?

10.13.2011

I have a DVR at home and I'm an equal-opportunity fast-forwarder. I just fast-forward through every commercial. But apparently there are some people out there who stop and watch some commercials. TiVo actually tracks this data and crunches it into a report. And what they've found recently could mean success (or failure) for certain movies.

In a recent report, TiVo is reporting that approximately 20% of viewers are fast-forwarding through commercials for THE THREE MUSKETEERS. That doesn't seem so bad though, right? Well in comparison, only about 11% fast-forwarded through PUSS IN BOOTS and only 13% through FOOTLOOSE.

The most fast-forwarded commercial of the month was for DRIVE, which may explain its poor performance and also why morons think the movie looks like FAST AND FURIOUS.

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Source: Deadline

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3:31PM on 10/15/2011
The whole idea of this is dumb. I fast forward through all of the commercials on my DVR, why wouldn't anyone?

Moreover, I think this movie looks like ridiculous fun.
The whole idea of this is dumb. I fast forward through all of the commercials on my DVR, why wouldn't anyone?

Moreover, I think this movie looks like ridiculous fun.
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6:09AM on 10/14/2011
The Three Musketeers is just in trouble period. It will bomb worse than Conan The Barbarian. And rightfully so. Does anyone give a shit about this movie?
The Three Musketeers is just in trouble period. It will bomb worse than Conan The Barbarian. And rightfully so. Does anyone give a shit about this movie?
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11:54PM on 10/13/2011
I don't have a DVR, but if I did, I'd pause on this trailer to see Milla's upside down cleavage shot.
I don't have a DVR, but if I did, I'd pause on this trailer to see Milla's upside down cleavage shot.
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7:02PM on 10/13/2011

This is dumb

As an adult, I drv shows because I don't want to see commercials, any commercials and that includes trailers. Also, if I have seen a trailer once, how many times to I need to see it again? Also, if during one show, the same trailer plays twice, and i fast-forward through one, and watch the other, that's a 50% fast-forward rate, and that doesn't mean anything....
As an adult, I drv shows because I don't want to see commercials, any commercials and that includes trailers. Also, if I have seen a trailer once, how many times to I need to see it again? Also, if during one show, the same trailer plays twice, and i fast-forward through one, and watch the other, that's a 50% fast-forward rate, and that doesn't mean anything....
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5:13PM on 10/13/2011
I guess I am the only one out there that thinks this movie looks like fun.
I guess I am the only one out there that thinks this movie looks like fun.
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4:23PM on 10/13/2011
This movie is going to be a steaming load of shit. It has flying ships ffs. This will be a download job that will get turned off halfway through.
This movie is going to be a steaming load of shit. It has flying ships ffs. This will be a download job that will get turned off halfway through.
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2:12PM on 10/13/2011
"The most fast-forwarded commercial of the month was for DRIVE, which may explain its poor performance and also why morons think the movie looks like FAST AND FURIOUS."

Just quoting this for clarity because, it seems to me like the audience is equated to the person that decided to sue over the movie, AKA, you're a moron if you think it looks like F&F

Wouldn't that be the studio's fault and not the viewers, considering the way they decided to market the film? The whole point of
"The most fast-forwarded commercial of the month was for DRIVE, which may explain its poor performance and also why morons think the movie looks like FAST AND FURIOUS."

Just quoting this for clarity because, it seems to me like the audience is equated to the person that decided to sue over the movie, AKA, you're a moron if you think it looks like F&F

Wouldn't that be the studio's fault and not the viewers, considering the way they decided to market the film? The whole point of advertising is for the viewer to get an impression of what's being sold to them. The studio decided that was the best way to market the film, why does the viewer become the idiot for making their mind up based on what was presented to them?
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12:50PM on 10/13/2011
If the Three Musketeers sucks, there's always the next version that someone will make in 2 years.
If the Three Musketeers sucks, there's always the next version that someone will make in 2 years.
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12:10PM on 10/13/2011
Saw a screening of this. It wasn't bad. Has a few cool moments. Milla is still hot. You could tell, the director was trying very hard to make something great, but it mostly falls short.
Saw a screening of this. It wasn't bad. Has a few cool moments. Milla is still hot. You could tell, the director was trying very hard to make something great, but it mostly falls short.
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11:04AM on 10/13/2011

The Three Muskateers is gonna suck?

Someone somewhere somewhat doubts this somehow?
Someone somewhere somewhat doubts this somehow?
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11:01AM on 10/13/2011
I'm still going to see it; looks like a fun popcorn film and sometimes I'm just in the mood for some mindless fun.
But I always found Musketeers' release date very strange. It doesn't seem like an October/off season release; it doesn't seem to fit. If it got released in November/December or in the warmup to summer in April or at the tail end with August.
Musketeers' big problem is a bad release date.
I'm still going to see it; looks like a fun popcorn film and sometimes I'm just in the mood for some mindless fun.
But I always found Musketeers' release date very strange. It doesn't seem like an October/off season release; it doesn't seem to fit. If it got released in November/December or in the warmup to summer in April or at the tail end with August.
Musketeers' big problem is a bad release date.
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+3
10:04AM on 10/13/2011

The Three Muskateers is gonna suck?

Uh...yeah.
Uh...yeah.
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+0
9:59AM on 10/13/2011

What a waste of money & screen time.

This movie looks like an utter mess just from the trailer alone. At least the trailer from Phantom Menace will put a few butts in the seats. Some people will have some nifty coasters when it comes out on DVD two weeks later after its theater release date.
This movie looks like an utter mess just from the trailer alone. At least the trailer from Phantom Menace will put a few butts in the seats. Some people will have some nifty coasters when it comes out on DVD two weeks later after its theater release date.
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+0
9:26AM on 10/13/2011

Paul WS Anderson

The only reason you need to realise why The Musketeers film will suck.
The only reason you need to realise why The Musketeers film will suck.
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9:19AM on 10/13/2011
I think what makes me more nervous is that 80% actually watched the commercial...
I think what makes me more nervous is that 80% actually watched the commercial...
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