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Kevin Feige tells secret of the MCU's on-going success where others fail

05.09.2017

In a recent interview with ComingSoon.net, Kevin Feige (head of the Marvel Cinematic Universe) explained why the Marvel brand has been so successful with its multi-film, universe-spanning blockbuster model, while others have either been struggling or outright failed outside the gate (*cough*AMAZING SPIDER-MAN universe *cough*). Here's what Feige had to say:

If I [traveled back in time and] told myself where we were headed, he’d probably spin out and collapse in a heap of anxiety. [However], I think that part of the reason we succeeded is because we have been able to stick to our guns and stick to our vision and not Monday morning quarterback based on what other are doing...Or based on think pieces about the state of the industry. We started out being very excited that we were finally able to be the people creatively responsible for a Marvel film ourselves and do them in the way that our instincts sort of called for us to do them.

Now, it's hard not to read this as a subtle dig at the DCEU, with reports that the studio forced a trailer house to recut the SUICIDE SQUAD movie after the GUARDIANS-influenced trailers (scored to classic '70s-'80s pop tunes) were a hit, changing the original, darker tone. Or reports of rebuking the "No jokes" policy after the critical failure of BATMAN V SUPERMAN (with the JUSTICE LEAGUE trailer doing its best to show "we do jokes too, now! Love us!") and be more Marvel-esque. But even if Feige wasn't throwing shade (which is also entirely possible), it's fair to say that staying true, steadfast, and enthusiastic (i.e. not ashamed of the source material) - as well as taking the right kinds of chances - has been the saving grace of the MCU.

Regardless, I know there are a subset of fans that think anytime there's a positive critical appraisal of the MCU, it's because we put Marvel's genitals in our various willing orifices, when that couldn't be farther from the truth. Mainly, because Marvel isn't a person, but also - if we're going purely by personal taste - I probably only really like 4 or 5 Marvel movies, and think the rest are various stages of mediocre. Hell, even if I hate 2/3 of the current DCEU films, I still prefer MAN OF STEEL over most MCU films, and am excited for WONDER WOMAN and (to a lesser extend) JUSTICE LEAGUE. 

But either way, what do you guys think? You agree with Feige? Or do you feel that it's more likely everyone is on Marvel's payroll in a deep, dark conspiracy against DC?

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Extra Tidbit: My favorite MCU films: THE AVENGERS, GUARDIANS OF THE GALAXY 1&2, THE WINTER SOLDIER, and IRON MAN 1. Not exactly outside the box, but what's everyone else's?
Source: ComingSoon

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1:33AM on 05/11/2017
Splitting the Infinity Gauntlet story into two movies was a bold strategy. Let's see how it pays off.
Splitting the Infinity Gauntlet story into two movies was a bold strategy. Let's see how it pays off.
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1:33AM on 05/11/2017
Splitting the Infinity Gauntlet story into two movies was a bold strategy. Let's see how it pays off.
Splitting the Infinity Gauntlet story into two movies was a bold strategy. Let's see how it pays off.
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3:24PM on 05/10/2017

One of the most underrated elements of the MCU

is the fact that they took their time developing these characters. The main Avengers had their own movies before teaming up for THE AVENGERS so the audience got to know each character and understand their motivations before they teamed up to save the world. Warner/DC went about it backwards and so they've thrown all these characters at the screen without telling us why we should care about them. It doesn't help that I'm increasingly of the opinion that Henry Cavill is miscast as Superman -
is the fact that they took their time developing these characters. The main Avengers had their own movies before teaming up for THE AVENGERS so the audience got to know each character and understand their motivations before they teamed up to save the world. Warner/DC went about it backwards and so they've thrown all these characters at the screen without telling us why we should care about them. It doesn't help that I'm increasingly of the opinion that Henry Cavill is miscast as Superman - he lacks the character's basic kindness.

Another crucial component for Marvel was adapting some of the better-known comics storylines like The Winter Soldier: that added a level of excitement to each movie's release. I think the best way for Marvel to move forward is to steal a page from Pixar's playbook and let each movie be more director-driven. They're already headed in that direction with Taika Waititi's THOR: RAGNAROK, which looks like a fun ride.
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12:37PM on 05/10/2017
I think Feige can't help it if his comments are taken as swipes at DCEU. Marvel got there first. They might feel a little safe now (I still think their Netflix shows - besides Iron Fist - are surprisingly edgy), but for the first four years, just building this world took a lot of work, and a lot of risk trying to make every movie both a moneymaker and a bridge to The Avengers. I think, Fox, not Warner Bros., has shown the way to the future of comic book movies with Deadpool, Logan, and Legion,
I think Feige can't help it if his comments are taken as swipes at DCEU. Marvel got there first. They might feel a little safe now (I still think their Netflix shows - besides Iron Fist - are surprisingly edgy), but for the first four years, just building this world took a lot of work, and a lot of risk trying to make every movie both a moneymaker and a bridge to The Avengers. I think, Fox, not Warner Bros., has shown the way to the future of comic book movies with Deadpool, Logan, and Legion, finally realizing the possibilities in owning the X-Men franchise in a way they didn't under previous management.
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11:16AM on 05/10/2017

They don't take as many chances as they should

The movies are starting to feel a little formulaic and they have issues that seems to come back every single film (villains, score...) because they're afraid to tweak their formula too much. I still generally like their films but let's not kid ourselves: the biggest reason for the MCU's success has been WB's complete inability to release a decent product. I don't think any of the MCU movies are awful (yes, I even like the Thor films. Sue me!) but I don't think any of them are particularly great
The movies are starting to feel a little formulaic and they have issues that seems to come back every single film (villains, score...) because they're afraid to tweak their formula too much. I still generally like their films but let's not kid ourselves: the biggest reason for the MCU's success has been WB's complete inability to release a decent product. I don't think any of the MCU movies are awful (yes, I even like the Thor films. Sue me!) but I don't think any of them are particularly great either. Fox just released 2 movies (Deadpool & Logan) at least as good as the average Marvel film - if not better - and Wonder Woman may very well put an end to WB's awful, awful sequence.
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10:36AM on 05/10/2017
Deadpool,GOTG,Civil war,Winter soldier
Deadpool,GOTG,Civil war,Winter soldier
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11:06AM on 05/10/2017
Deadpool is not in the MCU.
Deadpool is not in the MCU.
10:35AM on 05/10/2017
I think the MCU isn't afraid to add some levity and fun and jokes, after all, you SHOULD be having a good time if you are watching grown adults in costumes beat each other into CGI mush. But the MCU films also have a lot of heart and emotion with each primary character. Like say Black Widow or Tony Stark, or Steve Rogers, they have pretty strong emotions, often quite serious. But they don't lead you into a dark depression. They lead you to fun. Peter Quill has major drama, kidnapped from
I think the MCU isn't afraid to add some levity and fun and jokes, after all, you SHOULD be having a good time if you are watching grown adults in costumes beat each other into CGI mush. But the MCU films also have a lot of heart and emotion with each primary character. Like say Black Widow or Tony Stark, or Steve Rogers, they have pretty strong emotions, often quite serious. But they don't lead you into a dark depression. They lead you to fun. Peter Quill has major drama, kidnapped from Earth, his mother dying, not knowing his father. And yet he is like the least miserable guy, he is fun, full of quips and positive energy and deep seated emotion. There is a genuineness to the MCU. Even Thor, he is such a goof, smiling and joyful, fun and playful. Unlike the serious portrayals of Thor in comic and previous versions. But he still manages to be genuine. This is what works.
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8:00AM on 05/10/2017
If monetary success keeps flowing in as it does with the MCU it is hard to slam Feige for his sticking to our guns policy. They obviously have found a formula that is working great for them. I however wished that on the base of that success they at least got a little more ambitious and daring in terms of storytelling over time. Especially when you get to characters like Dr. Strange that scream for a little mind bender fun in the script but was kept disappointly ordinary. Especially after
If monetary success keeps flowing in as it does with the MCU it is hard to slam Feige for his sticking to our guns policy. They obviously have found a formula that is working great for them. I however wished that on the base of that success they at least got a little more ambitious and daring in terms of storytelling over time. Especially when you get to characters like Dr. Strange that scream for a little mind bender fun in the script but was kept disappointly ordinary. Especially after watching those eight amazing episodes of Legion that went beyong Dr. Strange in terms of trippy visual treats and amazing production design, went beyond Guardians in cool music sequences, went beyond the entire MCU in terms of witty dialoge with actual depth instead of flat quips and featured a sometimes outright terryfing antagonist that surpassed all the weak and unimpressive villains of the MCU, after seeing all this done on a TV budget I can't help but see the MCU movies as ambitionless and trite cashgrabs. They are still entertaining, but they are just not evolving.
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4:52AM on 05/10/2017
These films are aimed at kids and kids flock to see them, they don't ever challenge or make you think they are just bright kids adventure films with little or no threat in them. They could all be the same one films.
These films are aimed at kids and kids flock to see them, they don't ever challenge or make you think they are just bright kids adventure films with little or no threat in them. They could all be the same one films.
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10:37AM on 05/10/2017
Most of them are fun. But I don't see them as just kids films. They are for those young at heart. :)
Most of them are fun. But I don't see them as just kids films. They are for those young at heart. :)
+1
11:40PM on 05/09/2017

My favorite MCU

No particular order:
Winter Soldier, Iron Man,and The Avengers.
No particular order:
Winter Soldier, Iron Man,and The Avengers.
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10:24AM on 05/10/2017
Winter Soldier was a great film. Strangely for me Avengers doesn't hold up as well as I wished. I loved GOTG And GOTGV2 and Ant-Man. Dr Strange was very good too. I liked Captain America Civil War a lot too.

One thing I think gets overlooked in the MCU is the emotional content. It is solid.
Winter Soldier was a great film. Strangely for me Avengers doesn't hold up as well as I wished. I loved GOTG And GOTGV2 and Ant-Man. Dr Strange was very good too. I liked Captain America Civil War a lot too.

One thing I think gets overlooked in the MCU is the emotional content. It is solid.
+1
11:40PM on 05/09/2017
"I still prefer MAN OF STEEL over most MCU films"
Dude.
Dude.
Duuuuuude.

dude
"I still prefer MAN OF STEEL over most MCU films"
Dude.
Dude.
Duuuuuude.

dude
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+1
6:33PM on 05/09/2017

Favorite MCU Movies

Winter Soldier, GOTG 1 & 2, Civil War, and The Avengers. Maaaaybe Iron Man instead of GOTG 2 but it's hard to say since it's still so new. But those 6, IMO, are definitely the best of the 15.
Winter Soldier, GOTG 1 & 2, Civil War, and The Avengers. Maaaaybe Iron Man instead of GOTG 2 but it's hard to say since it's still so new. But those 6, IMO, are definitely the best of the 15.
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6:27PM on 05/09/2017
To be fair, it should be noted that none of the DCU films have been a financial failure.
To be fair, it should be noted that none of the DCU films have been a financial failure.
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6:35PM on 05/09/2017
Yeah but in all honesty people pay out of curiosity or high hopes. Audiences pay because they're curious or they hope a movie is good. It doesn't mean it is, and it doesn't mean the studio successfully made a good movie or built a good universe.
Yeah but in all honesty people pay out of curiosity or high hopes. Audiences pay because they're curious or they hope a movie is good. It doesn't mean it is, and it doesn't mean the studio successfully made a good movie or built a good universe.
+2
5:56PM on 05/09/2017

Winter soldier

The winter soldier was better than both raimi's spiderman movies , it was also better than nolan's batman begins and dark knight rising which was garbage , donner's superman and the dark knight were only better .
The winter soldier was better than both raimi's spiderman movies , it was also better than nolan's batman begins and dark knight rising which was garbage , donner's superman and the dark knight were only better .
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7:08PM on 05/09/2017
Disagree - actually put Spider-Man 2 as the best superhero movie, better than TDK and certainly better than Superman - would also include X-Men 2 in the camp of great superhero movies
Disagree - actually put Spider-Man 2 as the best superhero movie, better than TDK and certainly better than Superman - would also include X-Men 2 in the camp of great superhero movies
5:44PM on 05/09/2017
One thing to keep in mind is that the MCU was starting fresh with all these characters who were never on screen before. I think too many people feel that the current DCEU is trying to compete with the MCU, but to me their biggest hurdle is competing with previous iterations of Batman and Superman that have already been on screen. I like the MCU films, but if I'm being honest few of them are as good as the best from Donner's Superman, Burton's or Nolan's Batman films, or Raimi's first couple
One thing to keep in mind is that the MCU was starting fresh with all these characters who were never on screen before. I think too many people feel that the current DCEU is trying to compete with the MCU, but to me their biggest hurdle is competing with previous iterations of Batman and Superman that have already been on screen. I like the MCU films, but if I'm being honest few of them are as good as the best from Donner's Superman, Burton's or Nolan's Batman films, or Raimi's first couple Spider-man films.
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7:09PM on 05/09/2017
Donner's superman is shit and well outdated - time to get on and move over that film bro
Donner's superman is shit and well outdated - time to get on and move over that film bro
7:18PM on 05/09/2017
Superman isn't flawless, but still a great film. Williams wrote a score/theme for Superman better than anything in the MCU films. Besides, MCU films will be outdated in 20 years as well. I wonder how many of them will hold-up as long as Superman has.
Superman isn't flawless, but still a great film. Williams wrote a score/theme for Superman better than anything in the MCU films. Besides, MCU films will be outdated in 20 years as well. I wonder how many of them will hold-up as long as Superman has.
10:39AM on 05/10/2017
This is a good point anomaly7. I hadn't thought that they were competing with previous versions of the properties. Fast forward 20 years when Marvel reboots Iron Man it will have some troubles competing with the RDJ incarnation of the property.
This is a good point anomaly7. I hadn't thought that they were competing with previous versions of the properties. Fast forward 20 years when Marvel reboots Iron Man it will have some troubles competing with the RDJ incarnation of the property.
11:59AM on 05/10/2017
Lol. Yes get over that film because it is outdated and shouldn't be talked about ever again. Good one.
Lol. Yes get over that film because it is outdated and shouldn't be talked about ever again. Good one.
4:52PM on 05/09/2017
The extra tidbit are exactly my top five Marvel films as well with my top three underrated being the Incredible Hulk, Thor, and Ant Man.
The extra tidbit are exactly my top five Marvel films as well with my top three underrated being the Incredible Hulk, Thor, and Ant Man.
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7:55PM on 05/09/2017
How is Thor underrated? It did well by critics and at the box office.
How is Thor underrated? It did well by critics and at the box office.
+1
4:52PM on 05/09/2017
I think he is correct, however I also feel he is incorrect on his statement that says they don't change their vision based on what others say/do. I think it is pretty obvious that Avengers: Age of Ultron focused so much on minimizing civilian casualties as a big plot point because of the fallout from the internet idiots who were complaining after The Avengers and Man of Steel came out. They all freaked out because the movies showed the destruction of cities (like every action movie before
I think he is correct, however I also feel he is incorrect on his statement that says they don't change their vision based on what others say/do. I think it is pretty obvious that Avengers: Age of Ultron focused so much on minimizing civilian casualties as a big plot point because of the fallout from the internet idiots who were complaining after The Avengers and Man of Steel came out. They all freaked out because the movies showed the destruction of cities (like every action movie before them), and the heros not stopping to protect each and every person in the buildings (like every comic movie before them). It was such a huge backlash that the entire Marvel movie-verse has focused on that very thing since then, with the whole Civil War story arc. Hopefully now, we can just get to Infinity War and have a good time again, instead of all the bs internet trolls freak out about! But, back to why Marvel is doing better than others. Because they understand the characters and their fan-base. Simple as that. DC films have all sucked, with the exception of Man of Steel, because they don't understand people want to watch a comic book movie that is a balanced product (unless the source material is strictly dark). Plus, the studio needs to get with the program and do some research on their characters and fan-base. It's not hard to do...there's 100 years worth of materials to browse through!
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4:44PM on 05/09/2017
Re: Extra tidbit... swap out Iron Man for Civil War and you've got my five favorite MCU films as well.
Re: Extra tidbit... swap out Iron Man for Civil War and you've got my five favorite MCU films as well.
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