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Paul Feig's Ghostbusters tracking for $40-50 million U.S. opening weekend

06.24.2016

Ghostbusters Paul Feig Kristen Wiig Melissa McCarthy Kate McKinnon Banner

We're still three weeks away from the release of GHOSTBUSTERS, but the first tracking numbers are in, and THR is reporting that the Paul Feig-directed reboot is looking at a domestic opening weekend in the range of $40 to $50 million. Just for comparison's sake, that would be higher than the first weekends of Feig's SPY, THE HEAT and BRIDESMAIDS, which all opened between $26 and $39 million (and went on to gross between $110 and $169 million domestically), however those films didn't come with an estimated budget of $154 million.

Unsurprisingly, GHOSTBUSTERS is tracking best with females over the age of 25, but the movie hasn't started its final marketing push yet, and Sony still has a few weeks to try to convince the "haters" to give it a shot.

Speaking of which, Sony chief Tom Rothman recently said the controversy surrounding the reboot is "the greatest thing that ever happened," before adding, "Are you kidding me? We’re in the national debate, thank you. Can we please get some more haters to say stupid things?" As the saying goes, there's no such thing as bad publicity, but it's still going to be interesting to see if the backlash will have any impact on the film's performance at the box office.

GHOSTBUSTERS will be in theaters on July 15, 2016.

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Source: THR

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2:30AM on 06/27/2016

This was all Tom's plan, making fans look and sound bad while cashing in on the must see controversy. Fuck him!

"The greatest thing that ever happened. Can we please get some more haters to say stupid things?"
Sure thing Tommy! Having a reboot with the same logo, the same fire station, and the same ghosts, but all the iconic original characters and original Ghostbusters NEVER EVEN EXISTED! Saying these four girls created everything and started the business, there was no Venkman, Spengler, Stantz, and Zeddmore. FUCK YOU Tom!
JJ Abrams knew full well when he rebooted Star Trek, you cannot take a
"The greatest thing that ever happened. Can we please get some more haters to say stupid things?"
Sure thing Tommy! Having a reboot with the same logo, the same fire station, and the same ghosts, but all the iconic original characters and original Ghostbusters NEVER EVEN EXISTED! Saying these four girls created everything and started the business, there was no Venkman, Spengler, Stantz, and Zeddmore. FUCK YOU Tom!
JJ Abrams knew full well when he rebooted Star Trek, you cannot take a beloved franchise and toss out the original characters saying, they never existed. The original characters are a big part of why Ghostbusters is adored to this day!
Tom knew full well their would be haters and controversy. He knew all of this would happen, this is all part of his plan for making money on a controversial reboot. Making fans look and sound bad and cashing in on it.
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1:40PM on 06/25/2016
I know of no one who wants to see this, let alone on opening weekend. Sony is full of it. Probably made up the numbers to get people talking more about the film.
I know of no one who wants to see this, let alone on opening weekend. Sony is full of it. Probably made up the numbers to get people talking more about the film.
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2:09AM on 06/25/2016
Nah, I doubt that will happen. It looks shit!
Nah, I doubt that will happen. It looks shit!
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5:33PM on 06/24/2016
I really don't care how much it makes. All I know is that the studio probably could have made double what they're going to make on this film, if they had made a good film that fans were interested in seeing. This film looks like it was made for people who aren't familiar with Ghostbusters, which I think will be a small group.
I really don't care how much it makes. All I know is that the studio probably could have made double what they're going to make on this film, if they had made a good film that fans were interested in seeing. This film looks like it was made for people who aren't familiar with Ghostbusters, which I think will be a small group.
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1:41PM on 06/24/2016

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2:18PM on 06/24/2016
Just out of curiosity, has this EVER worked? Like, even once?
Just out of curiosity, has this EVER worked? Like, even once?
1:36PM on 06/24/2016
The latest marketing push is another bit of trickery. I saw a TV spot the other day that seemed to act like this was GB3 and even had the "Answer the Call" below the title. They know they're losing and they're gonna try and fool people. I would almost guarantee that the upcoming final push will show Ackroyd or Murray's cameo and conveniently avoid the fact that they aren't Ray or Peter. From trailer one they've been trying to trick ticket buyers and they aren't gonna stop. Oh and Rothman can
The latest marketing push is another bit of trickery. I saw a TV spot the other day that seemed to act like this was GB3 and even had the "Answer the Call" below the title. They know they're losing and they're gonna try and fool people. I would almost guarantee that the upcoming final push will show Ackroyd or Murray's cameo and conveniently avoid the fact that they aren't Ray or Peter. From trailer one they've been trying to trick ticket buyers and they aren't gonna stop. Oh and Rothman can eat a dick. His Fox decisions were disgusting, like a PG-13 Die Hard and shelving Deadpool.
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12:12PM on 06/24/2016
Did a bunch of people blindly pledge their money to this movie on opening weekend? Did I miss a vote or something? How in the hell are they supposed to guess how much it will make in it's opening weekend when it's already contentious? The fact is, nobody was asking for this. Nobody. If anything, we wanted a Ghostbusters 3. Short of that, if you really want to make an all female cast of Ghostbusters using mostly SNL people, just save your money and make a 10 minute SNL skit out of it. At
Did a bunch of people blindly pledge their money to this movie on opening weekend? Did I miss a vote or something? How in the hell are they supposed to guess how much it will make in it's opening weekend when it's already contentious? The fact is, nobody was asking for this. Nobody. If anything, we wanted a Ghostbusters 3. Short of that, if you really want to make an all female cast of Ghostbusters using mostly SNL people, just save your money and make a 10 minute SNL skit out of it. At least then, it would be easier to forget.
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11:09AM on 06/24/2016
I'm sure it will open huge on opening weekend but will crash and burn on second week.
I'm sure it will open huge on opening weekend but will crash and burn on second week.
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2:59PM on 06/27/2016
Well we know you'll be there.
Well we know you'll be there.
11:00AM on 06/24/2016

Haters of GB VG are now sexist and/or misogynist too, apparently

[link]

Surprise!
[link]

Surprise!
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10:55AM on 06/24/2016

Bullshit!

How can they even pretend to know how many people are going to see this movie in 3 weeks???
*ALSO* It's funny how all the hate for this movie is being distilled down to "sexism", when in fact it just looks like a bad movie...
How can they even pretend to know how many people are going to see this movie in 3 weeks???
*ALSO* It's funny how all the hate for this movie is being distilled down to "sexism", when in fact it just looks like a bad movie...
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10:45AM on 06/24/2016
Well yes, many have surmised that it's all part of Sony's cynical marketing campaign, to prop up a film that they're fully aware cannot stand on its own merits. Rothman's idiotic jibber-jabber merely confirms this.

[link]

[link]

[link]

[link]

Remember when studios used to make movies for fans. Now they're making them to piss fans off. No wonder why most movies suck donkey balls these days. ">
Well yes, many have surmised that it's all part of Sony's cynical marketing campaign, to prop up a film that they're fully aware cannot stand on its own merits. Rothman's idiotic jibber-jabber merely confirms this.

[link]

[link]

[link]

[link]

Remember when studios used to make movies for fans. Now they're making them to piss fans off. No wonder why most movies suck donkey balls these days.
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10:35AM on 06/24/2016
Tom Rothman? The same guy that oversaw some of the shittiest FOX movies ever? Surprised anyone put him in charge of anything.
Tom Rothman? The same guy that oversaw some of the shittiest FOX movies ever? Surprised anyone put him in charge of anything.
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10:25AM on 06/24/2016
No doubt people will see this. But I can only assume there will be a 55-65% drop of audience in the second week.
No doubt people will see this. But I can only assume there will be a 55-65% drop of audience in the second week.
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9:57AM on 06/24/2016

Tom Rothman is an idiot

His disrespect for the fans was blamed for a lot of the bad superhero movies Fox made while he was working there and it's going to take them a long time to change that culture, even though he's gone.

That being said, Ghostbusters will probably make a lot more money then the haters think.
His disrespect for the fans was blamed for a lot of the bad superhero movies Fox made while he was working there and it's going to take them a long time to change that culture, even though he's gone.

That being said, Ghostbusters will probably make a lot more money then the haters think.
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9:56AM on 06/24/2016
I'll see it at some point. Probably not at the theatre. I "want" it to succeed (I love seeing the franchise out there again), but it just looks like an absolute mess. The theme song was just another nail in the coffin.
I'll see it at some point. Probably not at the theatre. I "want" it to succeed (I love seeing the franchise out there again), but it just looks like an absolute mess. The theme song was just another nail in the coffin.
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9:37AM on 06/24/2016

I GUESS ...

... someone didn't learn a lesson from Fantastic Four ....
... someone didn't learn a lesson from Fantastic Four ....
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9:47AM on 06/24/2016
In all honesty, Fantastic Four is the exception, not the rule. Most of the time, the movies that everyone dismisses or hates on leading up to a release still go on to make a lot of money at the box office. Think of all those parody movies like "Meet the Spartans" and "Scary Movie" etc. Everyone hated on those hard leading up to release date, but they still turned a profit.
In all honesty, Fantastic Four is the exception, not the rule. Most of the time, the movies that everyone dismisses or hates on leading up to a release still go on to make a lot of money at the box office. Think of all those parody movies like "Meet the Spartans" and "Scary Movie" etc. Everyone hated on those hard leading up to release date, but they still turned a profit.
4:32PM on 06/24/2016
But F4 was tracking for $40 million and ...oh yeah only made $25 million. Lol, everyone knows this will bomb, but its like I said below "tracking means nothing and is usually wrong"
But F4 was tracking for $40 million and ...oh yeah only made $25 million. Lol, everyone knows this will bomb, but its like I said below "tracking means nothing and is usually wrong"
9:31AM on 06/24/2016

Tracking isn't done by polls and is usually wrong, especially with summer movies

Tracking has been VERY wrong the past few years on summer movies. Didn't they say Alice Through the Looking Glass would make more than the first movie? They also said Xmen and BvS would make tons more money than they did.

Tracking is just how they use a formula to take the budget and now internet views of the trailers across the web and splice it all together to come up with some insane number like $40 million. I think they can turn just a mention of the movie in the media into numbers
Tracking has been VERY wrong the past few years on summer movies. Didn't they say Alice Through the Looking Glass would make more than the first movie? They also said Xmen and BvS would make tons more money than they did.

Tracking is just how they use a formula to take the budget and now internet views of the trailers across the web and splice it all together to come up with some insane number like $40 million. I think they can turn just a mention of the movie in the media into numbers too.

In reality their "data" is going to work against them because most of their numbers are from the trailers going viral and getting millions of dislikes. This movie will make maybe $20 opening weekend but that's about it and that's with high hopes. We can expect more than a 50% decrease by weekend #2 as well.

All I can say is, stick to your guns. If you think this looks bad, if you've trashed it since day 1, you better not go see it. Don't be that hypocritical asshole who has no impulse control. If you think the movie looks good, then by all means go and see it. Let us know if you are happy with it or if you were let down. But for those who already "hate" it, don't see it. Just pretend like it doesn't exist.
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