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Post-tsunami, Warner Bros. pulls Hereafter from Japanese theaters

Mar. 14, 2011by: Mike Sampson

HEREAFTER was nominated for a visual effects Academy Award for its harrowing opening sequence that depicts a devastating tsunami. While the movie hits DVD and Blu-ray tomorrow here in the US, the movie was just beginning to play theaters in Japan. But following the earthquake and subsequent tsunami that hit the Pacific rim, executives at Warner Bros. have pulled the film from theaters.

Head of Warner Entertainment Japan, Satoru Otani said that continuing to run the film was "not appropriate" and that it would be pulled from the rest of its theatrical release.

It should also be interesting to see how Guillermo del Toro's recently announced PACIFIC RIM project would handle the now sensitive issue of earthquakes and tsunamis. The film revolves around a monster attack unleashed by both of those same natural disasters.

As for HEREAFTER, don't worry people of Japan, you aren't missing anything. I think SCOTT PILGRIM is still in theaters, go check that out instead. And a sincere wish of the best to everyone effected by the quake and tsunami.

Source: Deadline

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4:35PM on 03/14/2011
I may get lots of thumbs down votes on this one but oh well. i find stories & actions like this so fake & nothing but hollywood corprate ass kissing. Like other posters have said this ALWAYS happens after some kinda major disaster. Hollywood & the media are nothing more than hypocritical idiots when the images & stories are plastered all over TV & internet 24/7 anyways. Whats the point of trying to look "sensitive" towards a country like Japan by pulling a movie from theatres.
I may get lots of thumbs down votes on this one but oh well. i find stories & actions like this so fake & nothing but hollywood corprate ass kissing. Like other posters have said this ALWAYS happens after some kinda major disaster. Hollywood & the media are nothing more than hypocritical idiots when the images & stories are plastered all over TV & internet 24/7 anyways. Whats the point of trying to look "sensitive" towards a country like Japan by pulling a movie from theatres.
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12:48PM on 03/14/2011

uhh...

is anyone in Japan even going to the movies right now?...
is anyone in Japan even going to the movies right now?...
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10:05PM on 03/14/2011
You're damn right they are. The real world is suddenly very scary, the TV and internet is filled with tsunami and nuclear worries - they're going to movies to escape.
You're damn right they are. The real world is suddenly very scary, the TV and internet is filled with tsunami and nuclear worries - they're going to movies to escape.
12:24AM on 03/15/2011
so ur telling me all the people who had family die and had their homes/lives ruined this week, are saying fuck it i need to see Battle: LA right now!! I seriously doubt it..

Battle: LA would be a bad choice too since they talk about aliens trying to steal water from Japan, which is a tad ironic now :/
so ur telling me all the people who had family die and had their homes/lives ruined this week, are saying fuck it i need to see Battle: LA right now!! I seriously doubt it..

Battle: LA would be a bad choice too since they talk about aliens trying to steal water from Japan, which is a tad ironic now :/
12:30PM on 03/14/2011
I remember when they removed the sequence involving the twin towers from Spiderman after 9/11. I hate this kind of crap. Bullshit on it being "respectful". Its fucking PR attention whoring, plain and simple. I doubt anyone actually affected by the tsunami will be out seeing a movie right now anyways, so the move is nothing but a fucking PR stunt to make everyone see WB as being all caring of other's feelings, as well as bringing attention to the movie, free publicity. There are only two
I remember when they removed the sequence involving the twin towers from Spiderman after 9/11. I hate this kind of crap. Bullshit on it being "respectful". Its fucking PR attention whoring, plain and simple. I doubt anyone actually affected by the tsunami will be out seeing a movie right now anyways, so the move is nothing but a fucking PR stunt to make everyone see WB as being all caring of other's feelings, as well as bringing attention to the movie, free publicity. There are only two reasons movie studios ever do anything, to make money or to create good public opinion for them.

If WB feels so damned bad for them, instead of making a public announcement about the nice stuff they're doing, they ought to send some of their big ass bank roll to help survivors rebuild their lives.
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1:31PM on 03/14/2011
i despise your every being. i just want you to know that when you talk before you think
i despise your every being. i just want you to know that when you talk before you think
1:40PM on 03/14/2011
this isn't a "PR stunt". it's not like WB spent money on some full page ad about how they're being sensitive about the situation. they just made the decision then jobo.com reported on it.

the studio is just trying to avoid an awkward situation because it is a sensitive time right now in Japan. the people who had their homes destroyed... yeah, they're prob not going to the movie theater this weekend. but the guys who ARE going dont want to be reminded of the tsunami right now. they go to the
this isn't a "PR stunt". it's not like WB spent money on some full page ad about how they're being sensitive about the situation. they just made the decision then jobo.com reported on it.

the studio is just trying to avoid an awkward situation because it is a sensitive time right now in Japan. the people who had their homes destroyed... yeah, they're prob not going to the movie theater this weekend. but the guys who ARE going dont want to be reminded of the tsunami right now. they go to the movies to get away from that stuff. it just conjures up bad associations in the mind right now.

i'm not saying that the movie studios are noble or anything, and they do do some shady stuff, but your comment just sounded really ignorant.
4:06PM on 03/14/2011
Well I agree with you... I always have to roll my eyes when I see a studio pull a movie during a tragedy. I'm not sure if PR or just money or both. But yeah I like how studios pretend to be all sensitive about the subject announcing it to the world like they're some patron saint.

It's not a big deal. If people don't wanna watch it, they wont. I don't think anyone is concerned about movies right now anyway to even really care over there.
Well I agree with you... I always have to roll my eyes when I see a studio pull a movie during a tragedy. I'm not sure if PR or just money or both. But yeah I like how studios pretend to be all sensitive about the subject announcing it to the world like they're some patron saint.

It's not a big deal. If people don't wanna watch it, they wont. I don't think anyone is concerned about movies right now anyway to even really care over there.
4:37PM on 03/14/2011
so true & could not have said it better myself
so true & could not have said it better myself
9:09AM on 03/15/2011
The Spiderman sequence made sense at the time and still does...it would have dated the film. The towers didn't exist any more and it would have been jarring to see that at that time.
The Spiderman sequence made sense at the time and still does...it would have dated the film. The towers didn't exist any more and it would have been jarring to see that at that time.
12:08PM on 03/14/2011
thousands of people are shot and killed everyday... should we pull all movie with gun violence from theaters?

i understand this out of respect. but i dont think its a big deal. tsunamis are a natural phenomenon
thousands of people are shot and killed everyday... should we pull all movie with gun violence from theaters?

i understand this out of respect. but i dont think its a big deal. tsunamis are a natural phenomenon
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12:05PM on 03/14/2011

....

By the way to guys like Chris W who believe this is a respectful move, no one at Warner Bros. cares, they just know they won't make the money projected. It s the same situation when they pulled Collateral Damage from theaters when 9/11 happened. Money pure and simple. But on a lighter note godzilla was seen surfing.
By the way to guys like Chris W who believe this is a respectful move, no one at Warner Bros. cares, they just know they won't make the money projected. It s the same situation when they pulled Collateral Damage from theaters when 9/11 happened. Money pure and simple. But on a lighter note godzilla was seen surfing.
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12:13PM on 03/14/2011
Whatever the case, whether out of respect or for financial purposes, it's probably for the best that the people of Japan don't witness this sort of thing in a movie right now...
Whatever the case, whether out of respect or for financial purposes, it's probably for the best that the people of Japan don't witness this sort of thing in a movie right now...
-24
12:02PM on 03/14/2011

......

At the end of this article is something even more scary than a tsunami....the suggestion to see Scott Pilgrim.
At the end of this article is something even more scary than a tsunami....the suggestion to see Scott Pilgrim.
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1:33PM on 03/14/2011
so you dont like scott pilgrim ... and you have aids?
so you dont like scott pilgrim ... and you have aids?
11:58AM on 03/14/2011
Can't wait to see Hereafter.
Can't wait to see Hereafter.
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11:02AM on 03/14/2011
I haven't seen the movie yet but I saw the trailer long time ago and that wave looked devastating. Good call that they pulled the movie off the theater.
I haven't seen the movie yet but I saw the trailer long time ago and that wave looked devastating. Good call that they pulled the movie off the theater.
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10:33AM on 03/14/2011
Havent they suffered enough
Havent they suffered enough
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+8
10:19AM on 03/14/2011
I only watched this the other day, and thought of exactly that scene when I saw the Japan tsunami footage.

This seems like a wise, respectful move.
I only watched this the other day, and thought of exactly that scene when I saw the Japan tsunami footage.

This seems like a wise, respectful move.
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12:34PM on 03/14/2011
Well then I guess WB's job is done and their plan worked perfectly.
Well then I guess WB's job is done and their plan worked perfectly.
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