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Rogue One pushes 2016 to break yearly box-office record

12.29.2016
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It seems that less and less people are showing up to the theaters these days, but event films like ROGUE ONE are ensuring that those theater seats are filled! Thanks to the Lucasfilm's latest effort, 2016 has broken the record for highest domestic box-office returns at $11.17 billion, beating out 2015's $11.14 with time left to spare.

As Variety reports, the combined efforts of both ROGUE ONE: A STAR WARS STORY and SING gave 2016 the legs it needed and is projected to close the year with about $11.3 billion total. ROGUE ONE scored $340.6 million in its first 12 days alone, with SING bringing in $93 million its first week. That marks a hell of a year for Disney with hits such as FINDING DORY ($486 million), CAPTAIN AMERICA: CIVIL WAR ($408 million) and THE JUNGLE BOOK ($364 million) totaling almost $1.6 billion in domestic receipts alone! Illumination-Universal has also brought in $368 million thanks to THE SECRET LIFE OF PETS, while 20th Century Fox's DEADPOOL managed to add to the 2016 pile with $363 million.

While the home viewing experience becomes more and popular, the event films of 2016 have shown that theaters aren't ready to be put out to pasture just yet. As we move further into the digital age, cinema as we know it will inevitably becomes more specialized. An old-timer like myself is sad to admit to it, but there's no stopping the cultural landscape. Still, cinema chains aren't going anywhere anytime soon, so get out there and enjoy the theater experience!

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Source: Variety

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10:29PM on 12/29/2016
It's "fewer and fewer", not "less and less. (I know I threw a litttle shade on you in an earlier article, but I swear I'm not picking on you. I had to correct that so I could sleep tonight.)
It's "fewer and fewer", not "less and less. (I know I threw a litttle shade on you in an earlier article, but I swear I'm not picking on you. I had to correct that so I could sleep tonight.)
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10:00PM on 12/29/2016
It would help if people would go to the theater to see more than just the blockbusters. La La Land is a pretty mainstream-appealing movie but it's being held back by a studio that continues to treat it like an arthouse curio.
It would help if people would go to the theater to see more than just the blockbusters. La La Land is a pretty mainstream-appealing movie but it's being held back by a studio that continues to treat it like an arthouse curio.
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11:29AM on 12/30/2016
The way the studio has released La La Land is paying off big time. The buzz it has built over the last few weeks is insane, and the release schedule has all but assured that it will make at least twice its budget if not more. It's an incredibly hard movie to market, and if they had just done a full-court marketing press and released huge in its first weekend, it would've gotten swallowed up by movies with deeper marketing budgets and broader appeal, and it would've been lucky to make back its
The way the studio has released La La Land is paying off big time. The buzz it has built over the last few weeks is insane, and the release schedule has all but assured that it will make at least twice its budget if not more. It's an incredibly hard movie to market, and if they had just done a full-court marketing press and released huge in its first weekend, it would've gotten swallowed up by movies with deeper marketing budgets and broader appeal, and it would've been lucky to make back its budget by the end of its run (although the inevitable awards attention probably would've helped).

With the current tactic, though, I won't be surprised if it gets close to $100 million.
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