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Set phasers on spoon

04.20.2009

The "final frontier"? It's your bowl.

If you miss the childhood days when every big summer movie was an opportunity for the headache-inducing sweetness of a new breakfast cereal, Kellogg's is thinking of you. Bless them.

As part of STAR TREK's promotion, the food (?) company is unleashing a tie-in cereal which, as should all proper cereals, is loaded with random marshmallow objects (Galaxy, Planet Vulcan, Planet Earth, and Blue, Yellow, and Red Delta Shields) and intense amounts of sugar. And some kind of oat things that aren't as interesting or delicious. Basically the same exact junk they toss in a box for almost every "limited edition" movie cereal, but still... yum.

The company's various TREK promotions (spanning Eggo, Pop Tarts, Fudge Stripes and other food-like substances) also include shirts, flash drives, plates and "beam-up badges" (Starfleet, Klingon and Romulan), which surprisingly will actually transport you somewhere if you eat enough nutritious high-fructose corn syrup. Free trip to the emergency room!

CLICK IMAGE TO OPEN GALLERY & SEE MORE PICS...

Extra Tidbit: Why can't all the cereal pieces be marshmallows? Feh.
Source: Kellogs

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2:01PM on 04/22/2009

sporl

they've even released a special edition star trek spork on thinkgeek.com
they've even released a special edition star trek spork on thinkgeek.com
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6:56PM on 04/21/2009
I have a sales sample box of this that looks a bit different than this one. Wonder why they never did Harry Potter cereal?
I have a sales sample box of this that looks a bit different than this one. Wonder why they never did Harry Potter cereal?
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8:30AM on 04/21/2009

THE FUNNY THING IS

that in even 5 or so years, if you go to Trek conventions, somebody will be selling these unopened boxes of cereal for about $20. Right now there are Trekkers stalking supermarkets across the country for boxes to store in their garage for posterity.
that in even 5 or so years, if you go to Trek conventions, somebody will be selling these unopened boxes of cereal for about $20. Right now there are Trekkers stalking supermarkets across the country for boxes to store in their garage for posterity.
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12:12AM on 04/21/2009

wow

from that angle, the picture of the ship on the box there looks outstanding, i can't believe any of these idiot "Fans" of the series were hating on it.
anyways, yeah, the marketing for this film is insane, i can;t believe im seeing a Star Trek movie being taken totally serious, its almost like my inner sci-fi fanboy's dreams come true.
from that angle, the picture of the ship on the box there looks outstanding, i can't believe any of these idiot "Fans" of the series were hating on it.
anyways, yeah, the marketing for this film is insane, i can;t believe im seeing a Star Trek movie being taken totally serious, its almost like my inner sci-fi fanboy's dreams come true.
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11:40PM on 04/20/2009

Yes-Yes!

Love this type of promotion for the big budget summer Action & Sci-Fi film
releases.
Love this type of promotion for the big budget summer Action & Sci-Fi film
releases.
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