Latest Entertainment News Headlines

Warner Bros. set to launch Premium VOD next June

11.04.2010

Back in September, we first told you about a "Premium VOD" service that would charge consumers a higher fee to watch still-in-the-theater movies at home. At the time there was a lot of testing a grousing from organizations like the National Organization of Theater Owners, who are obviously vehemently against the concept. But just over a month later, Warner Bros. has announced its plans to go ahead with Premium VOD and will launch their service next summer.

The studio said it was charge between $30-$50 per movie, slightly higher than the originally speculated $25 fee. The price range will differ based on its theatrical debut date (SUCKER PUNCH, a movie that releases in late-March, for example, could be less expensive than THE HANGOVER, PART II, which will be new to theaters) and whether or not the film will be available in 3D. Yes, even 3D releases will be available at home if you have the available hardware.

While the studio refused to list titles that would be among the first available, the two aforementioned films are good bets as are GREEN LANTERN and HARRY POTTER AND THE DEATHLY HALLOWS, PART 2. Movies could hit the Premium VOD service as early as three-to-four weeks after it first hits theaters.

NATO was, unsurprisingly, pissed saying the decision "could damage the entire movie industry" and by that they mean "make someone else more money than us."

Back in September, when we first discussed this, readers were sharply divided over whether they felt this was a benefit to movie fans or not. Personally it's all gravy to me. I wouldn't pay $50 to watch 127 HOURS by myself but if I had a group of people over and we all wanted to watch TRON: LEGACY, why not? Everyone chips in a couple bucks and it's exactly the same (financially) as heading to the movie theater.

It works for some movies and some families but doesn't work for all movies or all families. That they're offering is a nice option I may rarely take advantage of, but it's nice to know that it's there. And don't believe the guy from NATO; it's not damaging the movie industry nor will it irreparably damage movie theaters. Even with DVD, Blu-ray, VOD, Netflix and Redbox, ticket sales are at an all-time high. I don't see that slowing down because a few studios are offering up Premium VOD at a premium price.

Source: Variety

RECOMMENDED MOVIE NEWS

MORE FUN FROM AROUND THE WEB

Strikeback
Not registered? Sign-up!
Or

3:22PM on 11/04/2010

on the plus side...

at home I wont feel as guilty putting my hand down my pants every time I see bare boobies like I do in the theater!!!!!
at home I wont feel as guilty putting my hand down my pants every time I see bare boobies like I do in the theater!!!!!
Your Reply:



Please email me when someone replies to my comment
12:35PM on 11/04/2010

Theaters Getting Dicked

Some of my more recent experiences at movie theaters include getting the back of my seat kicked and listening to candy wrappers. This idea is only worthwhile for people willing to pay a premium for it, and no one will be a "hermit" sitting alone for a $50 movie. It will be groups of friends having a good time, and mot paying $6.50 for a coke or $4 for Sour Patch Kids.

All the nasty, sticky, pricey movie theaters should do if this really cuts into their revenue is blame themselves for being
Some of my more recent experiences at movie theaters include getting the back of my seat kicked and listening to candy wrappers. This idea is only worthwhile for people willing to pay a premium for it, and no one will be a "hermit" sitting alone for a $50 movie. It will be groups of friends having a good time, and mot paying $6.50 for a coke or $4 for Sour Patch Kids.

All the nasty, sticky, pricey movie theaters should do if this really cuts into their revenue is blame themselves for being overpriced and jacking that price up 50 cents every year. Wanna smoke or drink during a movie? go for it! Wanna pause it? Go ahead!

This sounds great as an OPTION, and with home theaters and TV's getting better and better, this change is inevitable. I'm sure it won't replace the costumed midnight nerd-fests when THE HOBBIT comes out, though.
Your Reply:



Please email me when someone replies to my comment
4:59AM on 11/05/2010
Author of the unpopular opinion or you are actually using an indirect marketing approach for penis entering your mouth? You've always sucked, you always will. You have a camera on your shoulder, so you actually followed thru on your "film" career and edit for a tv station, work in the control room. your word is as good as Lucas's five years ago. That's still after the prequels.., so yes i' m fuckin' with your sad medichlorean ass!
Author of the unpopular opinion or you are actually using an indirect marketing approach for penis entering your mouth? You've always sucked, you always will. You have a camera on your shoulder, so you actually followed thru on your "film" career and edit for a tv station, work in the control room. your word is as good as Lucas's five years ago. That's still after the prequels.., so yes i' m fuckin' with your sad medichlorean ass!
+0
12:31PM on 11/04/2010

HUGE SCREEN AND RICHNESS & BITTORRENT!!!

If you are rich this is cool because you will have a big screen at your house, and you won't need to go out for a movie ... however, for poor folks, like myself, I rather see Sucker Punch from a theater big screen then my tiny TV! 30-50 bucks can work if you have friends willing to pay -- NOW, what can prevent someone for capturing the images and posting them up in Torrent sites, is the question!!
If you are rich this is cool because you will have a big screen at your house, and you won't need to go out for a movie ... however, for poor folks, like myself, I rather see Sucker Punch from a theater big screen then my tiny TV! 30-50 bucks can work if you have friends willing to pay -- NOW, what can prevent someone for capturing the images and posting them up in Torrent sites, is the question!!
Your Reply:



Please email me when someone replies to my comment
5:06AM on 11/05/2010
I'd rather wait 'til bluray for a Sucker Punch. I'm praying like a little school girl that Nolan can harness this ex-militant visual faggottry that is Snyder. Really, what film school grad given the power and money to blast framerates could not pull off something better than the connected, hot wife who is also an industry connected writer, induced luck in filmmaking he's had?! Hate it up, but it's the truth. He's the lucky one that wore a stormtrooper tshirt in all the right interviews.
I'd rather wait 'til bluray for a Sucker Punch. I'm praying like a little school girl that Nolan can harness this ex-militant visual faggottry that is Snyder. Really, what film school grad given the power and money to blast framerates could not pull off something better than the connected, hot wife who is also an industry connected writer, induced luck in filmmaking he's had?! Hate it up, but it's the truth. He's the lucky one that wore a stormtrooper tshirt in all the right interviews. Suck it, you know it. And yes I'm talking before running zombies. Lick my chee.
12:26PM on 11/04/2010

Awful.

Bunch of lazy ass people.
Bunch of lazy ass people.
Your Reply:



Please email me when someone replies to my comment
11:35AM on 11/04/2010

We are turning into a nation of hermits

One less reason for us to go out, no one goes to best buys anymore to buy movies, music. We no longer go to movie rental chains to rent movies. I miss those days of physically going into stores.
One less reason for us to go out, no one goes to best buys anymore to buy movies, music. We no longer go to movie rental chains to rent movies. I miss those days of physically going into stores.
Your Reply:



Please email me when someone replies to my comment
10:33AM on 11/04/2010

Hate this...

I can't see this doing anything BUT damaging the theater industry. Sure, it may take time, but still. It just ruins the whole moviegoing experience as well. Personally, I know seeing Harry Potter 7 (or ANY movie) on the big screen will feel less cool or exclusive knowing that it will be officially available in some capacity two weeks later at home. Just awful... this news makes me feel sick to my stomach. I don't care how many friends I have over, or how grand my home theater is, I am
I can't see this doing anything BUT damaging the theater industry. Sure, it may take time, but still. It just ruins the whole moviegoing experience as well. Personally, I know seeing Harry Potter 7 (or ANY movie) on the big screen will feel less cool or exclusive knowing that it will be officially available in some capacity two weeks later at home. Just awful... this news makes me feel sick to my stomach. I don't care how many friends I have over, or how grand my home theater is, I am ALWAYS going to drive to Tron Legacy at the local theater, every time.
Your Reply:



Please email me when someone replies to my comment
9:12AM on 11/04/2010
I think this just exploits impatient people to no end. I can see an audience however for this if your have a decent theater set up in your home and want to have some friends over and treat the movie like a pay-per event. At least then you can sucker your guests into ponying up a few dollars each for the ridiculous price of the movie.
I think this just exploits impatient people to no end. I can see an audience however for this if your have a decent theater set up in your home and want to have some friends over and treat the movie like a pay-per event. At least then you can sucker your guests into ponying up a few dollars each for the ridiculous price of the movie.
Your Reply:



Please email me when someone replies to my comment
View All Comments

Latest Entertainment News Headlines


Top
Loading...

Featured Youtube Videos

Views and Counting