Weekend Box-Office: February 5-7, 2010

WEEKEND BOX-OFFICE

AVATAR
goes down…!!

After writing about AVATAR for the past 7 straight
weeks, it feels a little strange writing about another movie being
in the #1 spot at the box-office this weekend. Kinda like I’m
cheating on James Cameron, you know? Mind you, I don’t think
Cameron is too upset about DEAR JOHN knocking his juggernaut of a
movie from the top spot this weekend, especially now that AVATAR
is officially the #1
highest-grossing domestic movie of all-time…and then some!

As you all surely know by now (and don’t call me
Shirley), Cameron’s previous film, TITANIC, held that record since
1998 with about $600M in grosses, but AVATAR is already at $630M
and counting. AVATAR also became the film to remain at the #1 spot
the longest (7 weeks) since TITANIC (15 weeks in a row). For those
outside the U.S., same shit applies to you as well. AVATAR has
grossed $2.2 BILLION worldwide, beating TITANIC’s previous record
of $1.8 billion. Oh and did I mention…it’s not done yet!

But enough about AVATAR. Let me see if I can try
and focus on some other movies this weekend. For example, DEAR
JOHN. Seems a lot of females out there were getting a little tired
of seeing blue peeps hogging the #1 spot, and seemingly
strong-armed their boyfriends into taking them to see Channing
Tatum and Amanda Seyfried in the first big "romance
flick" of 2010 (and just in time for Valentine’s Day) and it
worked! (84% of DEAR JOHN audiences were chicks)

Travolta’s fun-looking movie, FROM PARIS WITH
LOVE, opened in 3rd place with a decent $8M showing, while the
buzz over Jeff Bridges in CRAZY HEART seems to have given that
limited release a nice boost from 14th to 8th place this weekend.
And wow, when did THE BOOK OF ELI get to $82M in grosses…nice!
The three films that were drop-kicked from the top 10 this weekend
include THE LOVELY BONES ($42M), ALVIN AND THE CHIPMUNKS: THE
SQUEAKQUEL ($212M) and IT’S COMPLICATED ($108M).  

Next week sees the release of 3 new BIG movies
including a little something-something called VALENTINE’S
DAY (originality, thy name is Hollywood) starring everyone
from Jessica Alba, Julia Roberts, Anna Hathaway and Jessica Biel
to Bradley Cooper, Patrick Dempsey, Jamie Foxx and Ashton Kutcher
and many others! The kids will also be getting a Harry Potter
rip-off called PERCY
JACKSON AND THE OLYMPIANS: THE LIGHTNING THIEF, while
genre-fiends will finally get to see THE
WOLFMAN starring Benicio del Toro and a lot of hair. How much
do you think THE WOLFMAN will make next weekend? VOTE
HERE!!!

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