Weekend Box-Office: February 5-7, 2010 | Movie News

Weekend Box-Office: February 5-7, 2010
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by: JoBlo Feb. 7, 2010


WEEKEND BOX-OFFICE

AVATAR goes down...!!

After writing about AVATAR for the past 7 straight weeks, it feels a little strange writing about another movie being in the #1 spot at the box-office this weekend. Kinda like I'm cheating on James Cameron, you know? Mind you, I don't think Cameron is too upset about DEAR JOHN knocking his juggernaut of a movie from the top spot this weekend, especially now that AVATAR is officially the #1 highest-grossing domestic movie of all-time...and then some!

As you all surely know by now (and don't call me Shirley), Cameron's previous film, TITANIC, held that record since 1998 with about $600M in grosses, but AVATAR is already at $630M and counting. AVATAR also became the film to remain at the #1 spot the longest (7 weeks) since TITANIC (15 weeks in a row). For those outside the U.S., same shit applies to you as well. AVATAR has grossed $2.2 BILLION worldwide, beating TITANIC's previous record of $1.8 billion. Oh and did I mention...it's not done yet!

But enough about AVATAR. Let me see if I can try and focus on some other movies this weekend. For example, DEAR JOHN. Seems a lot of females out there were getting a little tired of seeing blue peeps hogging the #1 spot, and seemingly strong-armed their boyfriends into taking them to see Channing Tatum and Amanda Seyfried in the first big "romance flick" of 2010 (and just in time for Valentine's Day) and it worked! (84% of DEAR JOHN audiences were chicks)

Travolta's fun-looking movie, FROM PARIS WITH LOVE, opened in 3rd place with a decent $8M showing, while the buzz over Jeff Bridges in CRAZY HEART seems to have given that limited release a nice boost from 14th to 8th place this weekend. And wow, when did THE BOOK OF ELI get to $82M in grosses...nice! The three films that were drop-kicked from the top 10 this weekend include THE LOVELY BONES ($42M), ALVIN AND THE CHIPMUNKS: THE SQUEAKQUEL ($212M) and IT'S COMPLICATED ($108M).  

Next week sees the release of 3 new BIG movies including a little something-something called VALENTINE'S DAY (originality, thy name is Hollywood) starring everyone from Jessica Alba, Julia Roberts, Anna Hathaway and Jessica Biel to Bradley Cooper, Patrick Dempsey, Jamie Foxx and Ashton Kutcher and many others! The kids will also be getting a Harry Potter rip-off called PERCY JACKSON AND THE OLYMPIANS: THE LIGHTNING THIEF, while genre-fiends will finally get to see THE WOLFMAN starring Benicio del Toro and a lot of hair. How much do you think THE WOLFMAN will make next weekend? VOTE HERE!!!

1. Dear John $ 32.4 Million
NEW
2. Avatar $ 23.6 Million $ 630.1 Million
3. From Paris with Love $ 8.1 Million
NEW
4. Edge of Darkness $ 7 Million $ 29.1 Million
5. Tooth Fairy $ 6.5 Million $ 34.3 Million
6. When in Rome $ 5.5 Million $ 20.9 Million
7. The Book of Eli $ 4.8 Million $ 82.2 Million
8. Crazy Heart $ 3.7 Million $ 11.2 Million
9. Legion $ 3.4 Million $ 34.5 Million
10. Sherlock Holmes $ 2.6 Million $ 201.6 Million

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-1
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Miguelito
10:58PM on 02/08/2010 Add as a friend | MFC profile
SCREAM 4
SCREAM 4
SCREAM 4
 
+1
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optimusprime24
10:51AM on 02/08/2010 Add as a friend | MFC profile
I didnt expect this at all. Im pretty sure Dear John will drop big time next week.
I didnt expect this at all. Im pretty sure Dear John will drop big time next week.
 
+0
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alterra2010
9:43AM on 02/08/2010 Add as a friend | MFC profile
I am always amazed at the lack of true understanding of box office numbers. When a movie that cost $55 million just to make (not counting the $30-$40 million in P&A costs) opens to $8 million, that is not "decent." It's not even close to decent. From Paris With Love is in 2,722 theaters for a per theater average of less than $3,000. That is very bad. It'll be lucky to make $25 million total,...
I am always amazed at the lack of true understanding of box office numbers. When a movie that cost $55 million just to make (not counting the $30-$40 million in P&A costs) opens to $8 million, that is not "decent." It's not even close to decent. From Paris With Love is in 2,722 theaters for a per theater average of less than $3,000. That is very bad. It'll be lucky to make $25 million total, less than half of its production budget. Again, that's very bad.
 
+1
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Hugo Stiglitz
8:49AM on 02/08/2010 Add as a friend | MFC profile
surprise
This really is a surprise, i thought Valentines day would be the first film to take the 1 spot from avatar.I am also really afraid that next weekend wolfman will open really small, grossing like 8-15 million and because of that it will flop.
This really is a surprise, i thought Valentines day would be the first film to take the 1 spot from avatar.I am also really afraid that next weekend wolfman will open really small, grossing like 8-15 million and because of that it will flop.
 
+0
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Rukas
7:31AM on 02/08/2010 Add as a friend | MFC profile
next week dear john will lose 80% of its viewers and avatar will still be going strong and regain number 1....
next week dear john will lose 80% of its viewers and avatar will still be going strong and regain number 1....
 
+3
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Dark Knight
6:05AM on 02/08/2010 Add as a friend | MFC profile
STILL ...
... ther's plenty of Money to be made for Avatar. 700 domestically at the end of the run doesn't seem impossible ...
... ther's plenty of Money to be made for Avatar. 700 domestically at the end of the run doesn't seem impossible ...
 
+3
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barryallen_thef
2:16AM on 02/08/2010 Add as a friend | MFC profile
well the good news is the 3 "new big" movies coming out next week will more than likely knock off "Dear John" and heres hoping that The Wolfman does it if not...then im hoping for Percy Jackson..but not bloody likely
well the good news is the 3 "new big" movies coming out next week will more than likely knock off "Dear John" and heres hoping that The Wolfman does it if not...then im hoping for Percy Jackson..but not bloody likely
 
+7
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CHopkins
1:18AM on 02/08/2010 Add as a friend | MFC profile
One thing that wasn't brought up was that Sherlock Holmes has crossed the 200 million mark.
One thing that wasn't brought up was that Sherlock Holmes has crossed the 200 million mark.
 
+4
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prefuse
10:41PM on 02/07/2010 Add as a friend | MFC profile
It's pretty funny that it was Dear John that knocked it out of first place. And as shitty as that movie looks, at least it wasn't another Meet the Spartans or something. And for whoever said it was because of Super Bowl weekend that's not true. Friday Dear John made DOUBLE what Avatar made so regardless Dear John was gonna take #1 even if it wasn't Super Bowl weekend. I'm sure all three new...
It's pretty funny that it was Dear John that knocked it out of first place. And as shitty as that movie looks, at least it wasn't another Meet the Spartans or something. And for whoever said it was because of Super Bowl weekend that's not true. Friday Dear John made DOUBLE what Avatar made so regardless Dear John was gonna take #1 even if it wasn't Super Bowl weekend. I'm sure all three new movies next weekend will topple both Dear John and Avatar though.
 
-2
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philalva77
10:28PM on 02/07/2010 Add as a friend | MFC profile
ha ha, not the only upset this weekend, way to go Saints!
ha ha, not the only upset this weekend, way to go Saints!
 
+2
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scifiguy
10:08PM on 02/07/2010 Add as a friend | MFC profile
Crap
I predicted it to fall next week, with Valentine's Day and Percy Jackson coming out (never underestimate chick flicks and brat flicks).

The poll was on the 17th, and most votes went for only 2 more weeks at number one.
I predicted it to fall next week, with Valentine's Day and Percy Jackson coming out (never underestimate chick flicks and brat flicks).

The poll was on the 17th, and most votes went for only 2 more weeks at number one.
 
-4
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Ocelot_Snake
8:27PM on 02/07/2010 Add as a friend | MFC profile
FINALLY!
FINALLY!
 
+5
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X-KID
8:22PM on 02/07/2010 Add as a friend | MFC profile
Wolfman
Finally! next week can't come any sooner!
Finally! next week can't come any sooner!
 
+0
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X-KID
8:21PM on 02/07/2010 Add as a friend | MFC profile
Dear John
I guess it was girls night out weekend.
I guess it was girls night out weekend.
 
-20
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Donnie_Darko
7:24PM on 02/07/2010 Add as a friend | MFC profile
Brainless Chicks beat out Brainless Nerds... YAY!!



Now, don't go crying Avatar fans, Cameron has enough money to not only rebuild Haiti, but move it off a fault line. And once Avatar 2: Return Of Papa Smurf - in 4D Smell-o-vision comes out, everyone will forget Dear John even existed.



And about Dear John... how come Judd Hirsch isn't in any of the trailers?
Brainless Chicks beat out Brainless Nerds... YAY!!



Now, don't go crying Avatar fans, Cameron has enough money to not only rebuild Haiti, but move it off a fault line. And once Avatar 2: Return Of Papa Smurf - in 4D Smell-o-vision comes out, everyone will forget Dear John even existed.



And about Dear John... how come Judd Hirsch isn't in any of the trailers?
 
-7
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d00r
6:17PM on 02/07/2010 Add as a friend | MFC profile
that guy from DEAR JOHN
Is so unintelligible he mumbles his fuckin lines and I'D SAY THAT To His FACE And SKULL THUMP HIM With MY COCK!!1
Is so unintelligible he mumbles his fuckin lines and I'D SAY THAT To His FACE And SKULL THUMP HIM With MY COCK!!1
1 Reply
 
Gulag
6:42AM on 02/08/2010 Add as a friend | MFC profile
you always make me laugh man. Esspecially i combine your comments with you profile pic.
you always make me laugh man. Esspecially i combine your comments with you profile pic.
 
+7
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Terminal_83
6:11PM on 02/07/2010 Add as a friend | MFC profile
I attribute the success to Nicholas Sparks fans and fans of "The Notebook." It was constantly compared to it during the trailers and it's no surprise audiences wanted to see how it stacked up since "The Notebook" has now become a romance classic.
I attribute the success to Nicholas Sparks fans and fans of "The Notebook." It was constantly compared to it during the trailers and it's no surprise audiences wanted to see how it stacked up since "The Notebook" has now become a romance classic.
 
+4
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VincentCostigan
5:59PM on 02/07/2010 Add as a friend | MFC profile
Pissed that of all movies to beat Avatar's 7-week streak, it was Dear John. Kind of like how out of all hockey teams to beat the Ottawa Senators' 11-game win-streak, it was the fucking Toronto Maple Leafs. A bad weekend for streaks ending to be sure.



Other than that, From Paris With Love kicked ass. Great action fun to be had and one of Travolta's most enjoyable performances in...
Pissed that of all movies to beat Avatar's 7-week streak, it was Dear John. Kind of like how out of all hockey teams to beat the Ottawa Senators' 11-game win-streak, it was the fucking Toronto Maple Leafs. A bad weekend for streaks ending to be sure.



Other than that, From Paris With Love kicked ass. Great action fun to be had and one of Travolta's most enjoyable performances in years I think.



And how ridiculous is that cast for V-Day?
3 Replies
 
prefuse
4:36AM on 02/08/2010 Add as a friend | MFC profile
Still made double on Friday. Would have taken #1 no matter what was going on Sunday.
Still made double on Friday. Would have taken #1 no matter what was going on Sunday.
 
philalva77
10:38PM on 02/07/2010 Add as a friend | MFC profile
hockey sucks & avatar is already the highest grossing m ovie ever, what more you want?
hockey sucks & avatar is already the highest grossing m ovie ever, what more you want?
 
greekmoviegod
6:04PM on 02/07/2010 Add as a friend | MFC profile
Washington is up to 14 with another 3rd period combeback. But Ottawa had a great run.
Washington is up to 14 with another 3rd period combeback. But Ottawa had a great run.
 
+4
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Kilar
5:49PM on 02/07/2010 Add as a friend | MFC profile
I think two things bought Avatar down this weekend. The fact that it lost a good portion of its core audience to the superbowl. And the female partners of those guys watching the superbowl then found themselves with a free weekend and went and saw a chick flick. Boosting Dear John and reducung Avatar's take. If they meant it or not, releasing Dear John this weekend was a good bit of counter...
I think two things bought Avatar down this weekend. The fact that it lost a good portion of its core audience to the superbowl. And the female partners of those guys watching the superbowl then found themselves with a free weekend and went and saw a chick flick. Boosting Dear John and reducung Avatar's take. If they meant it or not, releasing Dear John this weekend was a good bit of counter programing.
4 Replies
 
philalva77
10:33PM on 02/07/2010 Add as a friend | MFC profile
LOL at blaming the super bowl
LOL at blaming the super bowl
 
VincentCostigan
7:14PM on 02/07/2010 Add as a friend | MFC profile
[This part was cut off]

Sunday afternoons, as every weekend, studio estimates are released and they take into consideration the fact that they WILL take those hits on Sunday because of the big game.
[This part was cut off]

Sunday afternoons, as every weekend, studio estimates are released and they take into consideration the fact that they WILL take those hits on Sunday because of the big game.
 
VincentCostigan
7:13PM on 02/07/2010 Add as a friend | MFC profile
Csdot,

Anyone who follows the box office knows that Superbowl weekend is different because movies (particular male-demos) take a hit on Sunday. Movies like Avatar and From Paris With Love will take hits while Dear John counter-programs the game (which is why they usually release a female/romantic comedy type flick this weekend).

Sunday afternoons, as every weekend, st...
Csdot,

Anyone who follows the box office knows that Superbowl weekend is different because movies (particular male-demos) take a hit on Sunday. Movies like Avatar and From Paris With Love will take hits while Dear John counter-programs the game (which is why they usually release a female/romantic comedy type flick this weekend).

Sunday afternoons, as every weekend, studio estimates are released and they take into consideration the fact that they WILL take those hits on Sunday because of the big game.
 
csdot
7:04PM on 02/07/2010 Add as a friend | MFC profile
how could the super bowl be a factor in this when its not even over yet?
how could the super bowl be a factor in this when its not even over yet?
 
+26
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consween
5:24PM on 02/07/2010 Add as a friend | MFC profile
Between this, the Twilight Franchise, Dancing with the Stars and Lady Ga Ga, I have come to the frightening conclusion that chicks are ruining the entertainment industry.
Between this, the Twilight Franchise, Dancing with the Stars and Lady Ga Ga, I have come to the frightening conclusion that chicks are ruining the entertainment industry.
1 Reply
 
barryallen_thef
2:13AM on 02/08/2010 Add as a friend | MFC profile
LOL...hmm..i dont know about that but i think you have some merit in that *snickers*
LOL...hmm..i dont know about that but i think you have some merit in that *snickers*
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