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Weekend Box-Office: February 5-7, 2010

02.07.2010


WEEKEND BOX-OFFICE

AVATAR goes down...!!

After writing about AVATAR for the past 7 straight weeks, it feels a little strange writing about another movie being in the #1 spot at the box-office this weekend. Kinda like I'm cheating on James Cameron, you know? Mind you, I don't think Cameron is too upset about DEAR JOHN knocking his juggernaut of a movie from the top spot this weekend, especially now that AVATAR is officially the #1 highest-grossing domestic movie of all-time...and then some!

As you all surely know by now (and don't call me Shirley), Cameron's previous film, TITANIC, held that record since 1998 with about $600M in grosses, but AVATAR is already at $630M and counting. AVATAR also became the film to remain at the #1 spot the longest (7 weeks) since TITANIC (15 weeks in a row). For those outside the U.S., same shit applies to you as well. AVATAR has grossed $2.2 BILLION worldwide, beating TITANIC's previous record of $1.8 billion. Oh and did I mention...it's not done yet!

But enough about AVATAR. Let me see if I can try and focus on some other movies this weekend. For example, DEAR JOHN. Seems a lot of females out there were getting a little tired of seeing blue peeps hogging the #1 spot, and seemingly strong-armed their boyfriends into taking them to see Channing Tatum and Amanda Seyfried in the first big "romance flick" of 2010 (and just in time for Valentine's Day) and it worked! (84% of DEAR JOHN audiences were chicks)

Travolta's fun-looking movie, FROM PARIS WITH LOVE, opened in 3rd place with a decent $8M showing, while the buzz over Jeff Bridges in CRAZY HEART seems to have given that limited release a nice boost from 14th to 8th place this weekend. And wow, when did THE BOOK OF ELI get to $82M in grosses...nice! The three films that were drop-kicked from the top 10 this weekend include THE LOVELY BONES ($42M), ALVIN AND THE CHIPMUNKS: THE SQUEAKQUEL ($212M) and IT'S COMPLICATED ($108M).  

Next week sees the release of 3 new BIG movies including a little something-something called VALENTINE'S DAY (originality, thy name is Hollywood) starring everyone from Jessica Alba, Julia Roberts, Anna Hathaway and Jessica Biel to Bradley Cooper, Patrick Dempsey, Jamie Foxx and Ashton Kutcher and many others! The kids will also be getting a Harry Potter rip-off called PERCY JACKSON AND THE OLYMPIANS: THE LIGHTNING THIEF, while genre-fiends will finally get to see THE WOLFMAN starring Benicio del Toro and a lot of hair. How much do you think THE WOLFMAN will make next weekend? VOTE HERE!!!

1. Dear John $ 32.4 Million
NEW
2. Avatar $ 23.6 Million $ 630.1 Million
3. From Paris with Love $ 8.1 Million
NEW
4. Edge of Darkness $ 7 Million $ 29.1 Million
5. Tooth Fairy $ 6.5 Million $ 34.3 Million
6. When in Rome $ 5.5 Million $ 20.9 Million
7. The Book of Eli $ 4.8 Million $ 82.2 Million
8. Crazy Heart $ 3.7 Million $ 11.2 Million
9. Legion $ 3.4 Million $ 34.5 Million
10. Sherlock Holmes $ 2.6 Million $ 201.6 Million

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