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Weekend Box-Office: June 22-24, 2012

Jun. 24, 2012by: Dave Davis

Fortune favors Brave!

Thanks to fire-topped Scottish princess Merida, Pixar now has their 13th #1 opening in a row with their 3D tale BRAVE. The adventurous young archer hit the bullseye at the top of the chart with $66.7 million.

That opening weekend total is just a bit behind Pixar's UP ($68.1M), THE INCREDIBLES ($70.4M) and FINDING NEMO ($70.2M), but ahead of last summer's CARS 2 ($66.1M). It's also the second-biggest June opening for an animated release, behind (unsurprisingly) Pixar's own TOY STORY 3, which arrived two years ago to $110 million. Nearly all of Pixar's movies have also found their way past $200M, and BRAVE's positive reception (a grade 'A' CinemaScore from audiences) should help push it there as well.

After ruling the top for the past two weeks, MADAGASCAR 3: EUROPE'S MOST WANTED had to settle for second with $20.2M in the face of Pixar's CG competition. While the wild beasts may have to struggle to the $200M mark domesically, Ben Stiller and his animal buddies have already gathered $365M worldwide.

The same can't be said for the weekend's other new release, the R-rated history rewrite ABRAHAM LINCOLN, VAMPIRE HUNTER. One of America's greatest presidents may have been secretly skilled at battling bloodsuckers, but he fell under a hail of Merida's arrows (and a stampede of paws and hooves from last week's box office champ), opening to just $16.5 million.

The outlandish action flick from WANTED director Timur Bekmambetov probably won't stick around too long either, judging by the less-than-stellar 'C+' CinemaScore that paying crowds graded it. Do you think a bigger star would've helped, or was this concept just highly questionable from the start? Screenwriter Seth Grahame-Smith (who also penned the mashup novel) has had a rough summer, especially when it comes to vampires -- he also worked on the script for the Depp stinker DARK SHADOWS.

Word-of-mouth isn't assisting Ridley Scott's PROMETHEUS either, as the divisive sci-fi journey dropped another 50+% of business with a $10 million weekend. It's done well overseas though, adding $152M to its domestic $108.5M total. Will we see Scott continue revisiting the ALIEN franchise again with more space-Noomi adventures before his retirement? Or will he instead make curious creative decisions with more BLADE RUNNER?

ROCK OF AGES continues to crumble, further demonstrating (along with Adam Sandler's THAT'S MY BOY) this summer that high-profile stars absolutely do not equal box-office gold. SNOW WHITE AND THE HUNTSMAN is still putting up a decent fight, but THE AVENGERS give a lesson in staying power as the Marvel heroes continue to hold position in the Top 10 after two full months in theaters. As it inches toward $600M in the US, the movie remains #3 for both the domestic and worldwide all-time moneymakers, but it's far enough away from TITANIC and AVATAR that James Cameron can probably breathe easy (assuming he's not underwater at the moment).

Steve Carell's low-budget apocalyptic romcom SEEKING A FRIEND FOR THE END OF THE WORLD couldn't find many friends, landing in 10th place with a mere $3.8M -- still enough to nudge other alternative entertainment offerings MOONRISE KINGDOM and THE BEST EXOTIC MARIGOLD HOTEL off the chart.

Next weekend brings a bunch of wildly different options: Channing Tatum's male stripper story MAGIC MIKE (from director Steven Soderbergh), the drama PEOPLE LIKE US from STAR TREK co-writer Alex Kurtzman (starring captain Chris Pine), "Family Guy" creator Seth MacFarlane's R-rated teddy bear comedy TED, and the cross-dressing antics of TYLER PERRY'S MADEA'S WITNESS PROTECTION. Choose wisely.

1. Brave $ 66.7 Million
NEW
2. Madagascar 3 $ 20.2 Million $ 157.6 Million
3. Abraham Lincoln: Vampire Hunter $ 16.5 Million
NEW
4. Prometheus $ 10.0 Million $ 108.5 Million
5. Rock of Ages $  8.0 Million $ 28.7 Million
6. Snow White and the Huntsman $ 8.0 Million $ 137.1 Million
7. That's My Boy $ 7.9 Million $ 28.2 Million
8. The Avengers $ 7.0 Million $ 598.3 Million
9. Men in Black 3 $ 5.6 Million $ 163.3 Million
10. Seeking a Friend for the End of the World $ 3.8 Million NEW

ACCESS BOX-OFFICE ARCHIVES HERE

# MOVIE TITLE WKND $ TOTAL $
1. Brave $66.7 M
NEW
2. Madagascar 3: Europe's Most Wanted $20.2 M $157.5 M
3. Abraham Lincoln: Vampire Hunter $16.5 M
NEW
4. Prometheus $10 M $108.5 M
5. Rock of Ages $8 M $28.7 M
6. Snow White and the Huntsman $8 M $137.1 M
7. That's My Boy $7.9 M $28.1 M
8. The Avengers $7 M $598.3 M
9. Men in Black III $5.6 M $163.3 M
10. Seeking a Friend for the End of the World $3.8 M
NEW

ACCESS BOX-OFFICE ARCHIVES HERE

Source: Box Office Mojo

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4:24PM on 06/25/2012

Eh

Shoulda been called "Brother Bear 2: Mamma Attacks"
Basically same movie with Pixar animation. Of course, everyone will orgasm because Pixar's name is on it. I for one, am not brainwashed by them, yet :)
Shoulda been called "Brother Bear 2: Mamma Attacks"
Basically same movie with Pixar animation. Of course, everyone will orgasm because Pixar's name is on it. I for one, am not brainwashed by them, yet :)
Shoulda been called "Brother Bear 2: Mamma Attacks"
Basically same movie with Pixar animation. Of course, everyone will orgasm because Pixar's name is on it. I for one, am not brainwashed by them, yet :)
Shoulda been called "Brother Bear 2: Mamma Attacks"
Basically same movie with Pixar animation. Of course, everyone will orgasm because Pixar's name is on it. I for one, am not brainwashed by them, yet :)
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2:33PM on 06/25/2012

Come on people, catch Prometheus while you can.

I wish word of mouth would help Prometheus! I saw it for the first time this weekend and I hope I can make it again. It it is such an amazing film in almost every aspect. As far as people complianing about plot holes, maybe they just don't have the imagination to fill in the gaps. I think Scott left some tings open so people could draw their own conclusions. That being said, I am also hoping that he does do a sequel to it. Also I'd like to add this, if any movie was made for being viewed in a
I wish word of mouth would help Prometheus! I saw it for the first time this weekend and I hope I can make it again. It it is such an amazing film in almost every aspect. As far as people complianing about plot holes, maybe they just don't have the imagination to fill in the gaps. I think Scott left some tings open so people could draw their own conclusions. That being said, I am also hoping that he does do a sequel to it. Also I'd like to add this, if any movie was made for being viewed in a theater, it is Prometheus. Absolutely gorgeous.
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2:31PM on 06/25/2012

Come on people, catch Prometheus while you can.

I wish word of mouth would help Prometheus! I saw it for the first time this weekend and I hope I can make it again. It it is such an amazing film in almost every aspect. As far as people complianing about plot holes, maybe they just don't have the imagination to fill in the gaps. I think Scott left some tings open so people could draw their own conclusions. That being said, I am also hoping that he does do a sequel to it. Also I'd like to add this, if any movie was made for being viewed in a
I wish word of mouth would help Prometheus! I saw it for the first time this weekend and I hope I can make it again. It it is such an amazing film in almost every aspect. As far as people complianing about plot holes, maybe they just don't have the imagination to fill in the gaps. I think Scott left some tings open so people could draw their own conclusions. That being said, I am also hoping that he does do a sequel to it. Also I'd like to add this, if any movie was made for being viewed in a theater, it is Prometheus. Absolutely gorgeous.
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2:28PM on 06/25/2012
AL:VH was worth the price of admissiom just to watch a vampire literally pick up a horse and throw it at Lincoln. Was it a good movie? No, but who the hell thought it would be?
AL:VH was worth the price of admissiom just to watch a vampire literally pick up a horse and throw it at Lincoln. Was it a good movie? No, but who the hell thought it would be?
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2:33PM on 06/25/2012
hahaha awesome. I am the type of person that does think movies can be great just for one shots of awesomeness such as what you described. I haven't seen it yet but would like to.
hahaha awesome. I am the type of person that does think movies can be great just for one shots of awesomeness such as what you described. I haven't seen it yet but would like to.
2:27PM on 06/25/2012

Come on people, catch Prometheus while you can.

I wish word of mouth would help Prometheus! I saw it for the first time this weekend and I hope I can make it again. It it is such an amazing film in almost every aspect. As far as people complianing about plot holes, maybe they just don't have the imagination to fill in the gaps. I think Scott left some tings open so people could draw their own conclusions. That being said, I am also hoping that he does do a sequel to it. Also I'd like to add this, if any movie was made for being viewed in a
I wish word of mouth would help Prometheus! I saw it for the first time this weekend and I hope I can make it again. It it is such an amazing film in almost every aspect. As far as people complianing about plot holes, maybe they just don't have the imagination to fill in the gaps. I think Scott left some tings open so people could draw their own conclusions. That being said, I am also hoping that he does do a sequel to it. Also I'd like to add this, if any movie was made for being viewed in a theater, it is Prometheus. Absolutely gorgeous.
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+2
11:06AM on 06/25/2012

(assuming he's not underwater at the moment)

Ah, I needed that laugh! :D
Ah, I needed that laugh! :D
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+8
5:01AM on 06/25/2012

Why Abraham Lincoln: Vampire Hunter failed?

I think its title is a good joke. But to actually make a movie of it? I liked Bekmanbetov's past films (Wanted, Night Watch), so I'll probably check it out, but I think no one would have expected this movie to be a box office smash.

BTW, I agree with anyone who says they're missing the articlebar from the left! I've been a JoBlo reader for 12 years, and I got used to it.
I think its title is a good joke. But to actually make a movie of it? I liked Bekmanbetov's past films (Wanted, Night Watch), so I'll probably check it out, but I think no one would have expected this movie to be a box office smash.

BTW, I agree with anyone who says they're missing the articlebar from the left! I've been a JoBlo reader for 12 years, and I got used to it.
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2:31PM on 06/25/2012
I do want to see AL:VH, and what makes me mad about what you refer to is the R rating. If this movie doesn't pick up, studios will continue release crappy, shredded Pg-13 cut, pieces of garbage because they think it will make them more money.Some movies have to be as R. I think that their is so much competition this summer that it's killing a lot of great films. I can't believe Prometheus has onl made a hundred mil in 3 (or is it 4 now) weeks. It's one of the best movies I've seen in a LONG
I do want to see AL:VH, and what makes me mad about what you refer to is the R rating. If this movie doesn't pick up, studios will continue release crappy, shredded Pg-13 cut, pieces of garbage because they think it will make them more money.Some movies have to be as R. I think that their is so much competition this summer that it's killing a lot of great films. I can't believe Prometheus has onl made a hundred mil in 3 (or is it 4 now) weeks. It's one of the best movies I've seen in a LONG time!
3:15AM on 06/25/2012

I'm all for change...

...but there are 2 major things I miss from the old layout:
- The text in the articles was smaller and it looked very neat and sleek.
- The list of articles on the left hand side made navigation far more pleasant.

Overall, I do appreciate the more contemporary and fresh look in the new layout. I just wish the list of articles was brought back and the article text made smaller.
...but there are 2 major things I miss from the old layout:
- The text in the articles was smaller and it looked very neat and sleek.
- The list of articles on the left hand side made navigation far more pleasant.

Overall, I do appreciate the more contemporary and fresh look in the new layout. I just wish the list of articles was brought back and the article text made smaller.
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9:25AM on 06/25/2012
I agree with the left side column, that's the biggest beef I have with the new layout. Pretty much everything else is top notch though.
I agree with the left side column, that's the biggest beef I have with the new layout. Pretty much everything else is top notch though.
1:50AM on 06/25/2012

I like the new layout except for one thing

Can you please bring back the list of articles in chronological order on the left side of the site. it makes article navigation about a million times easier.
In other news. Vampire Hunter was awful, that's why it didn't do well. It looked cheap, the writing was awful, and it wasn't nearly tongue-in-cheek enough to make up for it.
Can you please bring back the list of articles in chronological order on the left side of the site. it makes article navigation about a million times easier.
In other news. Vampire Hunter was awful, that's why it didn't do well. It looked cheap, the writing was awful, and it wasn't nearly tongue-in-cheek enough to make up for it.
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11:13PM on 06/24/2012

it would've been amazing

if they released Abe Lincoln Vampire Hunter alongside Spielberg's Lincoln
if they released Abe Lincoln Vampire Hunter alongside Spielberg's Lincoln
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+26
8:44PM on 06/24/2012
from the article:
About ABRAHAM LINCOLN, VAMPIRE HUNTER: " Do you think a bigger star would've helped, or was this concept just highly questionable from the start? "
and later
"ROCK OF AGES continues to crumble, further demonstrating [...] this summer that high-profile stars absolutely do not equal box-office gold. "

well I guess you answered your own question there...
from the article:
About ABRAHAM LINCOLN, VAMPIRE HUNTER: " Do you think a bigger star would've helped, or was this concept just highly questionable from the start? "
and later
"ROCK OF AGES continues to crumble, further demonstrating [...] this summer that high-profile stars absolutely do not equal box-office gold. "

well I guess you answered your own question there...
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8:16PM on 06/24/2012

Moonrise Kingdom is creeping it's way up the charts...

Finished 11th in just shy of 400 theaters.
Finished 11th in just shy of 400 theaters.
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-28
8:12PM on 06/24/2012
Yawn, someone wake me up when Dark Knight Rises is here already.

On a plus note I do like the new look of the site, much easier to read & navigate, so great job on that. *thumbs up*
Yawn, someone wake me up when Dark Knight Rises is here already.

On a plus note I do like the new look of the site, much easier to read & navigate, so great job on that. *thumbs up*
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2:24AM on 06/25/2012
lol minus 13 really? which comment pissed off ppl more, the site one or about being bored till TDKR comes out
lol minus 13 really? which comment pissed off ppl more, the site one or about being bored till TDKR comes out
-14
7:21PM on 06/24/2012

Support something different!

Well if you don't like what you're seeing in theaters, just get out there and donate to some indie projects. you don't probably don't know what you're missing. No more whining about box office stats, go INDEPENDENT! [link]
Well if you don't like what you're seeing in theaters, just get out there and donate to some indie projects. you don't probably don't know what you're missing. No more whining about box office stats, go INDEPENDENT! [link]
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6:47PM on 06/24/2012

Man!

It took me three clicks to get to this story :o/
It took me three clicks to get to this story :o/
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7:02PM on 06/24/2012
Really? How did you do that? From our front page, it's 1 click. From our News section, it's 1 click. How did you manage it in 3 clicks?
Really? How did you do that? From our front page, it's 1 click. From our News section, it's 1 click. How did you manage it in 3 clicks?
7:58PM on 06/24/2012
Click 1: Yahoo to Joblo.Com
Click 2: From Joblo.Com to Joblo.Com/BoxOffice
Click 3: Joblo.Com/BoxOffice to [link]
3 Clicks.
Click 1: Yahoo to Joblo.Com
Click 2: From Joblo.Com to Joblo.Com/BoxOffice
Click 3: Joblo.Com/BoxOffice to [link]
3 Clicks.
8:41PM on 06/24/2012
probably the most work he has done his whole life *gasp*
probably the most work he has done his whole life *gasp*
9:15AM on 06/25/2012
The only thing I miss is the left side with stories and articles.
The only thing I miss is the left side with stories and articles.
6:44PM on 06/24/2012
There's nothing to choose wisely from, Ted seems the only interesting option next weekend.
Also - I'm glad for Brave, another great film from Pixar I totally enjoyed.
There's nothing to choose wisely from, Ted seems the only interesting option next weekend.
Also - I'm glad for Brave, another great film from Pixar I totally enjoyed.
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6:36PM on 06/24/2012

ABRAHAM can do better!

I know it was rated R and all, but come on people, go see this flick! It's fun and the action sequences are beautiful! Full NERD review here: [link]
I know it was rated R and all, but come on people, go see this flick! It's fun and the action sequences are beautiful! Full NERD review here: [link]
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6:17PM on 06/24/2012

IF THERE WERE ...

... no Avengers, this summer's box office so far would have sucked bigtime. I have no doubt that Brave and Madagascar 3 will pass 200$ mil, and so will The Amazing Spider-Man, TDKR and (probably) Ice Age - Continental Drift, which only proves few golden rules that exist in Hollywood today - 1. comic book adaptations (based on well known superheroes) are sure money, EVEN if they are rebooted, 2. 3D animation is also safe bet, and if it comes from Pixar, you can be original, 3. EVERYTHING else is
... no Avengers, this summer's box office so far would have sucked bigtime. I have no doubt that Brave and Madagascar 3 will pass 200$ mil, and so will The Amazing Spider-Man, TDKR and (probably) Ice Age - Continental Drift, which only proves few golden rules that exist in Hollywood today - 1. comic book adaptations (based on well known superheroes) are sure money, EVEN if they are rebooted, 2. 3D animation is also safe bet, and if it comes from Pixar, you can be original, 3. EVERYTHING else is a risky business, if it's not a book, cartoon or video game adaptation or sequel (meaning it has predefined fan base) you risk by putting a large budget in it, and if you have A-list star, you better be sure that he/she caries the movie, because cameos don't work. Simply put, original movies (if they are any left) will need to get critics, audience and holy God on their side to bring some serious dough home. It helps if they are low on budget, but times of success like Blair Witch Project are long over. You can correct me if I left something out ...
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5:52PM on 06/24/2012

Lincoln

I can't get over how cheap Abraham Lincoln felt. For a $70 million dollar film, everything just felt wrong. The style, the cinematography, the tone, the cgi vampires, the wooden acting... all of it just came across as cheap, cheap, cheap. So far I have not been too impressed with Timur's career. While both Wanted and Lincoln are entertaining enough, both have seriously lacked something.
I can't get over how cheap Abraham Lincoln felt. For a $70 million dollar film, everything just felt wrong. The style, the cinematography, the tone, the cgi vampires, the wooden acting... all of it just came across as cheap, cheap, cheap. So far I have not been too impressed with Timur's career. While both Wanted and Lincoln are entertaining enough, both have seriously lacked something.
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5:40PM on 06/24/2012

So...

Damn glad abe didn't make much, what a terrible boring stupid ass movie. And nothing could of helped that movie.
Damn glad abe didn't make much, what a terrible boring stupid ass movie. And nothing could of helped that movie.
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