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Weekend Box-Office: October 22-24, 2010

10.24.2010


WEEKEND BOX-OFFICE

Paranormal Activity 2 leads the way..

The original PARANORMAL ACTIVITY was released last year under an umbrella of mystery and a budget of close to $15,000 and went on to gross over $107M and lead directly to its sequel one year later. The studio behind the film decided to keep things extremely secretive this time around as well (although its budget was closer to $3M this time around) and release it without frills (i.e. no 3D) and audiences seemed willing to ride along for a second year in a row as PARANORMAL ACTIVITY 2 crushed all competition this weekend with a grand $41M opening. The original film had opened with $20M last year.

Despite our two critics not diggin' the film at all (read Chris Bumbray's review HERE and the Arrow's review HERE), it seems as thought most critics enjoyed it (it's scoring 67% on Rotten Tomatoes) and most of our readers as well (it's averaging 7.1/10 on Movie Fan Central). I guess the main question now is whether or not the film will have "legs" and carry it past the original's total gross and/or whether the release of SAW 3D will greatly affect how much money it generates next weekend (also known as Halloween).

The weekend's other major release, the Clint Eastwood-directed HEREAFTER opened decently in 4th place with about $12M. Eastwood's films are generally geared toward adults and tend to have greater "legs" than most fly-by-night genre flicks. Speaking of which, last week's #1 movie JACKASS 3D had the greatest drop in the top 10 compared to the figures last week, losing close to 57% of its audience, although still managing to add another $22M to its total, which is now at $87M after only 10 days of release (it's to note that the original JACKASS made $64M and JACKASS 2 made $73M in their entire theatrical run).

Last week's #2 movie, RED, managed to stay strong this weekend losing only one spot and dropping to 3rd place while adding another $15M to its total. Both THE TOWN and EASY A remained in the top 10 despite being released six weeks ago, as THE TOWN closed in on the $85M mark, while EASY A reached the $55M mark. The two films to drop from the top 10 this week included Wes Craven's unfortunate MY SOUL TO TAKE ($14M) and WALL STREET: MONEY NEVER SLEEPS ($50M).

Next weekend is "Halloween weekend" and unlike previous years, we have a few horror movies vying for your dollars including this week's #1 movie, PARANORMAL ACTIVITY 2, which will attempt to keep scaring audiences next weekend, as well as the supposed "final" SAW movie entitled SAW 3D, and MONSTERS in limited release. Will you be checking out the latest SAW movie? VOTE NOW!!!

1. Paranormal Activity 2 $ 41.5 Million
NEW
2. Jackass 3D $ 21.6 Million $ 87.1 Million
3. Red $ 15 Million $ 43.5 Million
4. Hereafter $ 12 Million
NEW
5. The Social Network $ 7.3 Million $ 72.9 Million
6. Secretariat $ 6.9 Million $ 37.4 Million
7. Life as We Know It $ 6.2 Million $ 37.6 Million
8. Legend of the... $ 3.2 Million $ 50.2 Million
9. The Town $ 2.7 Million $ 84.7 Million
10. Easy A $ 1.8 Million $ 54.8 Million

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10:52AM on 10/25/2010
The movie (and its predecesor) are definitely theatre experiences. Whether it's good or bad is debatable, but for something that gets the entire audience involved in the flick, it definitely succeeds.
The movie (and its predecesor) are definitely theatre experiences. Whether it's good or bad is debatable, but for something that gets the entire audience involved in the flick, it definitely succeeds.
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9:06AM on 10/25/2010
Not for nothing but I'm pleased to see a genre film open with 40 million-- granted, I wish that would have been Let Me In which was amazing compared to PA2 but so be it... and really, who are we to dictate what should or should not scare someone... isn't that the point of horror, that it can appeal to the things we fear as individuals, as well as a collective society.
Not for nothing but I'm pleased to see a genre film open with 40 million-- granted, I wish that would have been Let Me In which was amazing compared to PA2 but so be it... and really, who are we to dictate what should or should not scare someone... isn't that the point of horror, that it can appeal to the things we fear as individuals, as well as a collective society.
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5:02AM on 10/25/2010
Glad to see a GOOD horror movie at number one.
Glad to see a GOOD horror movie at number one.
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4:38AM on 10/25/2010

I'll take it.

Even tho I didn't love PA2, I did like it.
I'm glad to see it at the top for the weekend,
maybe this will make Hollywood finally start expanding past the standard cookie-cutter formula that it's been stuck in for the past two decades.
The horror genre has been in serious need of some new blood for a loonnngg time now.
Even tho I didn't love PA2, I did like it.
I'm glad to see it at the top for the weekend,
maybe this will make Hollywood finally start expanding past the standard cookie-cutter formula that it's been stuck in for the past two decades.
The horror genre has been in serious need of some new blood for a loonnngg time now.
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2:55AM on 10/25/2010
I think I might hate the Paranormal Activity franchise more than the Saw franchise.
I think I might hate the Paranormal Activity franchise more than the Saw franchise.
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3:30AM on 10/25/2010
Agreed muchly. I can't stand Saw, but at least it has a few redeeming qualities like cool posters and the blood drive they sponsor every year.
Agreed muchly. I can't stand Saw, but at least it has a few redeeming qualities like cool posters and the blood drive they sponsor every year.
12:28AM on 10/25/2010

What a shame

No legitimate horror fan should find this garbage scary. It was one of the most boring, monotonous, and least scary films I've ever seen. Moments of silence followed by a loud crash isn't horror. You actually need suspense for that. I hope this drops like a rock.
No legitimate horror fan should find this garbage scary. It was one of the most boring, monotonous, and least scary films I've ever seen. Moments of silence followed by a loud crash isn't horror. You actually need suspense for that. I hope this drops like a rock.
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12:19AM on 10/25/2010

SPOILER!!

that chick at the end of PA2 gave that poor dude the Steven Seagal treatment and then went all HULK SMASH!!! on that other girl hahaha it was a creepy flick until that funny ass ending.
that chick at the end of PA2 gave that poor dude the Steven Seagal treatment and then went all HULK SMASH!!! on that other girl hahaha it was a creepy flick until that funny ass ending.
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-4
11:56PM on 10/24/2010

Saw suck...

how the hell these movies come under horror..insult to horror movies..just put it in gore movies..make it a genre and not a sub genre
how the hell these movies come under horror..insult to horror movies..just put it in gore movies..make it a genre and not a sub genre
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+1
11:17PM on 10/24/2010
I do agree it is nice to see a non-torture porn-3D film doing well, but I was also in the minority of thinking the first one was a bit overrated. It was a terrific marketing campaign with a lackluster result. I haven't seen the sequel and it very well might be superior, but the first one's major issue was the actors. Asking non-professional actors to improvise most of their dialogue running around a house was their first mistake.

You would think after days of this shit happening, the
I do agree it is nice to see a non-torture porn-3D film doing well, but I was also in the minority of thinking the first one was a bit overrated. It was a terrific marketing campaign with a lackluster result. I haven't seen the sequel and it very well might be superior, but the first one's major issue was the actors. Asking non-professional actors to improvise most of their dialogue running around a house was their first mistake.

You would think after days of this shit happening, the boyfriend would have more to say then "What was that?!" And yeah, the last scene was pretty laughable.

It still doesn't feel like we've had a monumental horror film in this generation. I feel like we deserve more than this slightly better than Saw marketing fiasco of a film.
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10:52PM on 10/24/2010
depressing that Paranormal and Saw are THE ONLY FUCKING HORROR FILMS in theaters now
depressing that Paranormal and Saw are THE ONLY FUCKING HORROR FILMS in theaters now
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10:36PM on 10/24/2010
Color me absolutely shocked. Not at the amount PA2 made, but that it was actually a really fun and great sequel to watch. I'll admit, I was one of those who were kind of "down the middle" on the first. I didnt hate it, but I didnt love it either. It certainly wasnt the scariest film released in the past decade, as many were saying. But it had its moments.

I went in to this expecting the same. But man, even though a lot of it was "jump scares" they did a HELL of a job with keeping them
Color me absolutely shocked. Not at the amount PA2 made, but that it was actually a really fun and great sequel to watch. I'll admit, I was one of those who were kind of "down the middle" on the first. I didnt hate it, but I didnt love it either. It certainly wasnt the scariest film released in the past decade, as many were saying. But it had its moments.

I went in to this expecting the same. But man, even though a lot of it was "jump scares" they did a HELL of a job with keeping them fresh and interesting. I thought they were really well done, and just a fun haunted house flick. Yes, it was the same style as the original, but I thought the slightly bigger budget DID help. And even though it followed the first pretty closely, it at least tied into the original, and made sense. If you're a horror fan at all, you've seen MUCH MUCH worse. This is a fun flick, so congrats to PA2.
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+1
10:20PM on 10/24/2010
I don't like the Paranormal Activity movies at all. Dont find the appeal or find them scary at all. I am glad however how all the other films in the box office are doing.Jackass has made more than its previous films, the town and easy a keep banking, and the social network is closing in on 100 mil mark
I don't like the Paranormal Activity movies at all. Dont find the appeal or find them scary at all. I am glad however how all the other films in the box office are doing.Jackass has made more than its previous films, the town and easy a keep banking, and the social network is closing in on 100 mil mark
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10:19PM on 10/24/2010
Calling it now: PA will be the next Saw franchise!
Calling it now: PA will be the next Saw franchise!
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10:41PM on 10/24/2010
You beat me to it... one of the first things that came to my mind when I read this. Get ready for 5 more of these (in 3D!)
You beat me to it... one of the first things that came to my mind when I read this. Get ready for 5 more of these (in 3D!)
10:16PM on 10/24/2010
Haven't seen PA 2 or Jackass 3D yet, but really want to. Glad to see a horror movie is number one at the box office.
Haven't seen PA 2 or Jackass 3D yet, but really want to. Glad to see a horror movie is number one at the box office.
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9:28PM on 10/24/2010
Glad to see Bumbray and Arrow are looking like douches on the reviews they gave this film. Once Bumbray said he hated the 1st I didnt even bother to read the rest of the review, with a bias like that there was no way hell he was going to like this one. Going to check it out tomorrow. Glad to see a true horror film doing so well. Oh and Saw 3d can get fucked.
Glad to see Bumbray and Arrow are looking like douches on the reviews they gave this film. Once Bumbray said he hated the 1st I didnt even bother to read the rest of the review, with a bias like that there was no way hell he was going to like this one. Going to check it out tomorrow. Glad to see a true horror film doing so well. Oh and Saw 3d can get fucked.
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2:29AM on 10/25/2010
The only douche I see here is some dude defending a film he hasn't even seen yet.
The only douche I see here is some dude defending a film he hasn't even seen yet.
8:40PM on 10/24/2010
awesome, enjoyed the movie.
awesome, enjoyed the movie.
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8:28PM on 10/24/2010
I had fun watching PA2, which a movie like that should be, and it's good too see Jackass doing well too
I had fun watching PA2, which a movie like that should be, and it's good too see Jackass doing well too
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6:52PM on 10/24/2010
PA 2 can go suck a fuck.

I only hope Red will have long legs, I really enjoyed it.
PA 2 can go suck a fuck.

I only hope Red will have long legs, I really enjoyed it.
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5:52PM on 10/24/2010
PA-I was horrible. People who got spooked by a moving door and flour footprints clearly need psychiatric help. PA-II is further extending the garbage. It doesn't deserve to be #1. I don't care who disagrees with me.
PA-I was horrible. People who got spooked by a moving door and flour footprints clearly need psychiatric help. PA-II is further extending the garbage. It doesn't deserve to be #1. I don't care who disagrees with me.
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6:15PM on 10/24/2010
Fear of the unknown can be scary dude. I'm guessing you're one of those "people" who would laugh if his girlfriend were dragged out of a bed by an unseen force right?

If you're saying you're one of those people, I think you need psychiatric help.
Fear of the unknown can be scary dude. I'm guessing you're one of those "people" who would laugh if his girlfriend were dragged out of a bed by an unseen force right?

If you're saying you're one of those people, I think you need psychiatric help.
9:24PM on 10/24/2010
your most likely one of those people who has zero imagination and needs every spelled out in explicit detail to figure it out and be scared by something. Fear of the unknown done right is far more terrifying than any Saw bullshit.
your most likely one of those people who has zero imagination and needs every spelled out in explicit detail to figure it out and be scared by something. Fear of the unknown done right is far more terrifying than any Saw bullshit.
10:08PM on 10/24/2010
Maybe the repliers are two of those people scared of their own shadow when they take a piss at night. PA was boring and not even scary. The final scene was laughable.
Maybe the repliers are two of those people scared of their own shadow when they take a piss at night. PA was boring and not even scary. The final scene was laughable.
12:20AM on 10/25/2010
read my comment lol the final scene ruined the whole movie lol
read my comment lol the final scene ruined the whole movie lol
5:32PM on 10/24/2010

Clint Eastwood

Why do I feel like even though he's won awards, Eastwood doesn't seem to get the attention that other directors do? Is it sort of what you alluded to, that his films are more adult-oriented? Because hell, I though even The Rookie was a great film, and it's been a lot of solid to great films since then.
Why do I feel like even though he's won awards, Eastwood doesn't seem to get the attention that other directors do? Is it sort of what you alluded to, that his films are more adult-oriented? Because hell, I though even The Rookie was a great film, and it's been a lot of solid to great films since then.
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5:01PM on 10/24/2010

Great Follow up

i didnt get to see the last one in theaters due to a deployment but glad I saw this one. Half the fun of movies like this is the crowd.
i didnt get to see the last one in theaters due to a deployment but glad I saw this one. Half the fun of movies like this is the crowd.
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-1
4:56PM on 10/24/2010

GOOD.

Loved this film. Much better than the first one! And I gotta say, the Joblo review for PA2 was complete and utter bullshit. Hate on PA but praise Jackass? Puh-leez.
Loved this film. Much better than the first one! And I gotta say, the Joblo review for PA2 was complete and utter bullshit. Hate on PA but praise Jackass? Puh-leez.
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3:59PM on 10/24/2010
Audiences are sending Hollywood a message: They don't care about 3D converted horror films that are filled with mindless violence and gore. They want an actual horror film that scares them. I'm glad this movie is #1, breaking all kinds of records (biggest midnight opening for an R-rated film and biggest opening for a horror film). It's a really great sequel.
Audiences are sending Hollywood a message: They don't care about 3D converted horror films that are filled with mindless violence and gore. They want an actual horror film that scares them. I'm glad this movie is #1, breaking all kinds of records (biggest midnight opening for an R-rated film and biggest opening for a horror film). It's a really great sequel.
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