Weekend Box-Office: October 8-10, 2010

WEEKEND BOX-OFFICE

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movie outmatches TV stars 

It didn’t look good on Saturday
morning when the Friday night figures were announced and Katherine
Heigl’s awful-looking LIFE AS WE KNOW IT held the top spot over
THE SOCIAL NETWORK (although only by a few hundred thousand
dollars), but thankfully sanity restored itself over the rest of
the weekend as David Fincher’s film managed to tackle the #1 spot
away from Heigl & Co., assuring itself of a second straight
weekend in the top spot. The Facebook movie apparently had the
smallest percentage second weekend decline for any #1 movie this
year (30%). Looks like it has "legs"….

The weekend’s other 2 big
releases didn’t fare as well though with the latest "horse
movie" entitled SECRETARIAT finishing in 3rd place with close
to $13M, while Wes Craven’s latest debacle MY SOUL TO TAKE, could
only manage $7M and a 5th place opening. Of the 3 new releases,
only SECRETARIAT had a score of 60% or higher on Rotten Tomatoes (65%)
with only 29%
of critics agreeing that LIFE AS WE KNOW IT was worth seeing and
only 8%
believing the same of MY SOUL TO TAKE. 

It seemed like audiences were
more interested in seeing previously released movies like THE
SOCIAL NETWORK, LEGEND OF THOSE KOOKY OWLS and THE TOWN, with all
three films losing only about 30-35% of its audience from last
weekend. THE SOCIAL NETWORK has already grossed close to $50M in
its first 10 days of release, while LEGEND OF THE GUARDIANS is at
$40M right now. Ben Affleck’s movie has the highest gross total in
the top 10 with $74M, and is still sitting in 6th place after one
full month of release.

The three films to get booted from the top 10 in
order to make room for the three new movies included LET ME IN
which shockingly got bounced after only 10 days in theaters
and $9M in grosses (maybe they shoulda released it closer to
Halloween?), DEVIL ($30M) and ALPHA AND OMEGA ($21M).

Next week sees the release of only 2 major movies
including the thriller RED
starring Bruce Willis, Helen Mirren, John Malkovich and Morgan
Freeman (which our own Arrow
caught at the Fantastic Fest and approved), as well as the
final part of the trilogy that we’ve all been waiting for: JACKASS
3D starring…well, a bunch of fun-loving jackasses! Our
question of the week is about Johnny Knoxville and his crew:
What’s your take on JACKASS 3D? VOTE
NOW!!!

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BOX-OFFICE ARCHIVES HERE