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Weekend Box-Office: September 2-4, 2011

09.04.2011

The Help don't need no help...

Be honest...if we'd have asked you, before the summer started, which film you believed would be the 1st movie since INCEPTION to remain in the #1 spot for three weekends in a row, how many would have predicted THE (F*CKIN') HELP? I mean....seriously!? I know I sure wouldn't have! That said, the film seems to have seriously touched many people, as it is now barreling close to $120M for its overall gross since it was released one month ago and is also getting some serious "Oscar buzz" now. All that on a $25M budget, you say? It's a hit, boys and chicks!

Now even though it's technically a 4-day weekend (if you include Labor Day, which is on Monday), we're presenting the standard 3-day weekend figures below. Most films maintained close to the same amount that they made last weekend (for example, THE HELP only lost 2% of its audience from last week, and RISE OF THE PLANET OF THE APES only lost 12%), but that was mostly because of the super-low numbers last weekend, due to that dang hurricane thingamajig!

With this week's added box-office dollars, RISE OF THE PLANET OF THE APES is now only $4M off the 10th place spot for the overall 2011 box-office movies (right behind KUNG FU PANDA 2). THE HELP has actually moved up to 18th place on that chart as well....leapfrogging over THE GREEN LANTERN. Who knew!

The weekend's 3 new films fared decently but nothing to write their investment banker about. THE DEBT was the surprising winner of the three new releases in 2nd place with about $10M in receipts. The other 2 horror/thriller films, APOLLO 18 and SHARK NIGHT 3D, were destroyed by critics but placed themselves in 3rd and 4th place respectively. The budgets for all 3 movies were unknown at the time of this write-up. Actually, very little was known about APOLLO 18 even before it was released! (including the actors' names)

The 3 films to get booted from the top 10 in order to make place for the 3 new films included CRAZY STUPID LOVE ($74M), FRIGHT NIGHT ($17M) and CONAN THE BARBARIAN ($20M). The two latter films can be considered "failures" although I still believe FRIGHT NIGHT would have opened with at least $20M had it been released in late October. I don't get that one...

Next weekend sees the release a handful of diverse films including the continuing demise of Adam Sandler's "successful" movie run with something they're calling BUCKY LARSON: BORN TO BE A STAR starring such luminaries as Stephen Dorff, Pauly Shore and Don Johnson! The film mainly stars Nick Swardson, whom I enjoy most of the time, but his over-the-top character in JUST GO WITH IT was amazingly unfunny, and this one looks about the same.

We're also getting the latest "a virus will kill everyone on Earth" movie entitled CONTAGION, which is directed by the soon-to-be-retiring Steven Soderbergh and starring a ton of solid actors like Matt Damon, Laurence Fishburne, Kate Winslet, Jude Law and others. And finally, the film that our very own Chris Bumbray gave a 10/10, was also adored by the Arrow and Moreno from our site, and seems to be gearing up to become the latest "sports film" to touch hearts at the same time, entitled WARRIOR (lame title though). So do you think THE HELP will hold on for a 4th weekend in a row or will one of the 3 new movies take over the #1 spot? VOTE HERE!!!

# MOVIE TITLE WKND $ TOTAL $
1. The Help $14.2 M $118.6 M
2. The Debt $9.7 M
NEW
3. Apollo 18 $8.7 M
NEW
4. Shark Night 3D $8.6 M
NEW
5. Rise of the Planet of the Apes $7.8 M $160 M
6. Colombiana $7.4 M $21.9 M
7. Our Idiot Brother $5.2 M $15.4 M
8. Don't Be Afraid of the Dark $4.9 M $16.4 M
9. Spy Kids: All the Time in the World $4.6 M $29 M
10. The Smurfs $4 M $131.9 M

ACCESS BOX-OFFICE ARCHIVES HERE

Extra Tidbit: It's interesting to note that the last film to be #1 besides THE HELP and RISE OF THE PLANET OF THE APES was COWBOYS & ALIENS back in late July...

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