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Let's watch 4 new Gap commercials directed by David Fincher

Aug. 29, 2014by: Graham McMorrow
100%

Sure, why not? David Fincher certainly doesn’t have to direct TV commercials these days; but perhaps it allows him another creative outlet, or better yet, a free Gap clothes for life card. Fincher got his start with music videos and commercials but these are not the bubbly Gap ads we’re used to; in fact, they are black-and-white and tell some short yet artful stories. They were created as part of the "Dress Normal" campaign and range from good looking people trying to get with each other to getting undressed in the back of a moving vehicle.

If you’re a fan of film noir or black denim, you might enjoy these. The alternate if you don’t is to patiently wait for GONE GIRL to hit theaters this fall. Fincher’s next drama looks like another winner for the director; check out the latest trailer here and catch it in on the big screen October 3, 2014.

Source: Todd Wasserman

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7:28AM on 08/30/2014
no one looks this good wearing Gap lmao
no one looks this good wearing Gap lmao
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2:31AM on 08/30/2014
Love his work. Everyone has to start somewhere.
Love his work. Everyone has to start somewhere.
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4:38AM on 08/30/2014
these are brand new though...
these are brand new though...
1:11PM on 08/30/2014
Yup. That was stupid of me. I gotta stop drinking then commenting.
Yup. That was stupid of me. I gotta stop drinking then commenting.
+0
11:41PM on 08/29/2014

remember that time Michel Gondry directed a Levi's commerical?

and he did it better: [link]
and he did it better: [link]
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10:48PM on 08/29/2014
What's funny is that Fincher once said "I'm totally anti-commercialism."

I guess a multi-million dollar paycheck from The Gap cures that right up.
What's funny is that Fincher once said "I'm totally anti-commercialism."

I guess a multi-million dollar paycheck from The Gap cures that right up.
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11:42PM on 08/29/2014
considering Fincher got his start directing commercials, i'm sure "anti-commercialism" means something different to him than what you think.
considering Fincher got his start directing commercials, i'm sure "anti-commercialism" means something different to him than what you think.
10:07PM on 08/29/2014

All of these have a distinct French New Wave vibe.

Love David Fincher's commercial work.
Love David Fincher's commercial work.
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