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Weekend Box-Office: February 18-20, 2011

02.20.2011

Liam Neeson. Action star...!!!

When the #5 movie of the weekend grosses $17M, you know that it's been a good weekend at the box-office! For the first time in the past 14 weeks, this weekend's numbers were greater than the same period last year, thanks to the three new releases, each of which managed to slip into the top 5, along with last week's #1 and #3 movies. In the end though, it was Liam Neeson's latest thriller, UNKNOWN, that managed to stick the landing in first place with close to $22M. The teen sci-fi flick, I AM NUMBER FOUR, also managed a pretty solid opening in 2nd place and close to $20M, while Martin Lawrence's 3rd go-around as a rubber-suited fat woman, scored him a decent $17M and a 5th place finish.

The original BIG MOMMA'S HOUSE opened with $26M back in 2000 and ended up with $118M, while its 2006 sequel had opened with $28M, but only totaled $70M, when all was said and done. This third movie will likely not even get to that much, at least if you go according to its miserable reviews and word of mouth. The bigger surprise of the weekend was last week's #3 movie, GNOMEO & JULIET though, as it only lost about 24% of its audience from last week and managed to remain in 3rd place, which is a rare thing. In contrast, Adam Sandler's #1 movie from last week, JUST GO WITH IT, lost 40% of its audience from last weekend and slipped into 4th place this time around.

The other film that doesn't seem to be losing any steam, despite being released over 3 months ago, is next weekend's favorite at the Oscars, THE KING'S SPEECH, which just seems to be hanging out in the top 10 like an unwanted houseguest. The film actually managed to surpass the $100M mark this weekend, which makes it highly profitable along with being highly praised (the film apparently only cost the Weinstein Company $15M). 

For all those Bieber fans in our audience (uh-huh), I'm sorry to report that your baby-baby-baby's film dropped from 2nd to 6th place this weekend, losing close to 55% of its audience from last weekend, which makes sense since it was likely his biggest fans that caught the film last weekend, and without much interest from anyone else, it's likely to get booted from the top 10 pretty soon. And speaking of getting booted from the top 10, the films that left our top board this week included THE GREEN HORNET ($95M), SANCTUM ($22M) and TRUE GRIT ($164M).

Next weekend sees the release of 2 opposite-minded films with DRIVE ANGRY featuring Nicolas Cage driving with an attitude, 3D and the lovely Amber Heard by his side, while HALL PASS features two whipped husbands played by Owen Wilson and Jason Sudeikis, whose wives (played by the awesome Christina Applegate and Jenna Fischer) allow them a "week off" off marriage in order to get their rocks off (if you didn't see the RED BAND TRAILER yet, check it out and enjoy Alyssa Milano's awesome rack). So what film do you think will finish atop the box-office next weekend? VOTE NOW!!

# MOVIE TITLE WKND $ TOTAL $
1. Unknown $21.8 M
NEW
2. I Am Number Four $19.5 M
NEW
3. Gnomeo & Juliet $19.4 M $50.4 M
4. Just Go With It $18.2 M $60.8 M
5. Big Mommas: Like Father, Like Son $17 M
NEW
6. Justin Bieber: Never Say Never $13.6 M $48.5 M
7. The King's Speech $6.6 M $103.3 M
8. The Roommate $4.1 M $32.7 M
9. The Eagle $3.6 M $15 M
10. No Strings Attached $3.1 M $66 M

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