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Cinema chain to experiment with building playgrounds in theaters

03.07.2017

We all love going to the theater to see something we enjoy up on the big-screen, at least, that's how we should feel, but all too often, our theater experiences are tarnished by rude patrons, unhelpful staff and/or audio/visual problems. That said, we've never had to deal with an actual playground in the middle of the theater before.

Mexico-based cinema chain Cinépolis is hoping to appeal to families with young children by remodeling two of their U.S. theaters with "colorful decor, a 55-foot long and 20-foot high play structure featuring slides, two platforms and a bounty of playground equipment." Billed as the nation's first dedicated theater auditorium for kids, Cinépolis USA Chief Executive Adrian Mijares Elizondo says that Cinépolis Junior is "really intended to make kids feel welcome and comfortable. The whole idea is to make it easier for parents to take their kids to the movies and let the kids have more fun." The Cinépolis Junior theaters will also serve several kid-friendly menu items, including "enhanced popcorn flavors like Cheetos, Chili, Caramel, and Zebra." Unfortunately for families, who already pay an arm and a leg for a night out at the theater, all these extras will be bumping up the regular ticket price. D'oh.

The concept was first introduced in Mexico several years ago and allowed children to make use of the play area before the movie began and during an intermission, but according to the LA Times, they're considering changing that for the U.S. theaters by "leaving the house lights on during the movie so that restless children can easily get up to play." Patience, who needs it.

Obviously these theaters are intended for families with young children, so you won't have to worry about some kid heading down a tube slide in the middle of LOGAN, but Elizondo believes that bringing the kids in early will "increase the possibility of those guests becoming strong moviegoers as teenagers and adults." That, or they become the next generation of moviegoers who can't stay focused for two hours without craving the sweet thrill of plastic tubes.

Sound off below, especially those of you with children, and let us know what your thoughts on Cinépolis Junior are and whether or not you think that it's a good idea for kids.

Extra Tidbit: If the concept take off, CinÚpolis is planning on adding three or four new CinÚpolis Junior auditoriums a year for the next four to five years.
Source: LA Times

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6:10PM on 03/08/2017
A playground/movie theater is exactly the type of thing I can imagine being from the movie Idiocracy. Seems about right.
A playground/movie theater is exactly the type of thing I can imagine being from the movie Idiocracy. Seems about right.
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1:10PM on 03/08/2017

This is a joke, right?

I hope this is a joke, but if it's not, it is certainly the worst idea I've ever heard of. Kids shouldn't be going to movies that won't hold their attention, and parents should find babysitters if they want to see a film not meant for kids. If you can't find a sitter, you wait. It's that simple.
I hope this is a joke, but if it's not, it is certainly the worst idea I've ever heard of. Kids shouldn't be going to movies that won't hold their attention, and parents should find babysitters if they want to see a film not meant for kids. If you can't find a sitter, you wait. It's that simple.
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12:59PM on 03/08/2017

Next idea...

Movie Theaters will start handing out Ipads for kids who are uninterested in either the movie, the playground or any human interaction.

Great times to be a parent!
Movie Theaters will start handing out Ipads for kids who are uninterested in either the movie, the playground or any human interaction.

Great times to be a parent!
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12:24PM on 03/08/2017
Lots of people shouldnt have kids. Myself included! They do whats right for themselves and not the babies. Thats why you get infants at midnight showings or kids closing down Dave and Busters. Leave your kids home with their abuela. The whole family doesnt have to go on late night adventures. Por favor!
Lots of people shouldnt have kids. Myself included! They do whats right for themselves and not the babies. Thats why you get infants at midnight showings or kids closing down Dave and Busters. Leave your kids home with their abuela. The whole family doesnt have to go on late night adventures. Por favor!
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8:35AM on 03/08/2017

Easy to avoid

Just don't see a movie in that particular theatre.
On another note, take your stupid fucking kids to a playground to play. If you're going to see a movie, see a movie.
Just don't see a movie in that particular theatre.
On another note, take your stupid fucking kids to a playground to play. If you're going to see a movie, see a movie.
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8:04AM on 03/08/2017
Just means you'll have kids running between their seat and the play area during the show.
Really, if the kids not behaving or watching the film, take them out of the theater and teach them that if they do not behave they do not get to go to a movie.
The enhanced popcorn flavors sound interesting, what the heck does Zebra popcorn taste like though?
Just means you'll have kids running between their seat and the play area during the show.
Really, if the kids not behaving or watching the film, take them out of the theater and teach them that if they do not behave they do not get to go to a movie.
The enhanced popcorn flavors sound interesting, what the heck does Zebra popcorn taste like though?
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6:33AM on 03/08/2017
you go the movies to watch a movie not to play silly buggers.
you go the movies to watch a movie not to play silly buggers.
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6:20AM on 03/08/2017
What if they build that in the cinema's lobby? That way, if the kids get bored, they can leave the room to go and play. They would be under supervision, so the parents can stay in the room and watch the movie. A lot of parents are embarrassed to admit when they like an animated movie but, this way, they can say they went to see it with their children. It wouldn't really be lying, right? Anyway, it would be a win-win situation!
What if they build that in the cinema's lobby? That way, if the kids get bored, they can leave the room to go and play. They would be under supervision, so the parents can stay in the room and watch the movie. A lot of parents are embarrassed to admit when they like an animated movie but, this way, they can say they went to see it with their children. It wouldn't really be lying, right? Anyway, it would be a win-win situation!
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5:21AM on 03/08/2017
Okay obviously this idea sucks, but I swear ever article I read about going to the theater talks about how terrible it is to go to the movies these days. I go about twice a month and never have negative experiences, like literally the last time I ran afoul of tech issues was probably two or three years ago and I never run into these rude movie patrons that it seems like every article about theater-going mentions, and trust me there are no shortage of rude people in my city. I'm sure there are
Okay obviously this idea sucks, but I swear ever article I read about going to the theater talks about how terrible it is to go to the movies these days. I go about twice a month and never have negative experiences, like literally the last time I ran afoul of tech issues was probably two or three years ago and I never run into these rude movie patrons that it seems like every article about theater-going mentions, and trust me there are no shortage of rude people in my city. I'm sure there are people who test but if they do they're quiet enough and discrete enough that I honestly don't notice it and I can't remember the last time I actually saw someone talking on their phone or heard a phone go off during a movie.I don't know maybe I'm just the luckiest theater-goer in the world, but I always feel like the experience is worth it when I go to a theater.
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7:19AM on 03/08/2017
where do you live ? I want to move to your theater paradise...
where do you live ? I want to move to your theater paradise...
3:07AM on 03/08/2017

Does not going to movies sucks enough these days ???????

not enough apparently...
The only reason I keep going to movies is because I am too impatient to see the movies I want before waiting months for home video and because of IMAX and 3D on big screen... If movies would be released at the same time on theaters and blu-ray, I would almost never go back to theaters except for IMAX
not enough apparently...
The only reason I keep going to movies is because I am too impatient to see the movies I want before waiting months for home video and because of IMAX and 3D on big screen... If movies would be released at the same time on theaters and blu-ray, I would almost never go back to theaters except for IMAX
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1:38AM on 03/08/2017
I would be ALL FOR this idea, if it convinced parents with small kids to take them into the park/theater, but I know damn well it wont. People will still bring their loud, obnoxious kids to the movied and allow them to be loud and obnoxious. It doesn't bother them that it's ruining the expensive experience for others, because as their shitty parents they have learned to ignore their childs annoyances. There wss a 2 or 3 yo right behind me in Deadpool who wouldn't sit down or shut up, no matter
I would be ALL FOR this idea, if it convinced parents with small kids to take them into the park/theater, but I know damn well it wont. People will still bring their loud, obnoxious kids to the movied and allow them to be loud and obnoxious. It doesn't bother them that it's ruining the expensive experience for others, because as their shitty parents they have learned to ignore their childs annoyances. There wss a 2 or 3 yo right behind me in Deadpool who wouldn't sit down or shut up, no matter how many timed I looked the parent dead on the eye with my best "REALLY??? face. There was a loud talking child in Logan as well. They just don't care.
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12:13AM on 03/08/2017

I Checked my Calender

It's March 8th. A little to early for April fools right?
It's March 8th. A little to early for April fools right?
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10:43PM on 03/07/2017
Will they have double decker couches too? Because that idea is just...the worst.
Will they have double decker couches too? Because that idea is just...the worst.
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10:09PM on 03/07/2017
Kids are the number one reason I hate going to the theatre. It's bad enough they cater EVERY movie to them -- even R-Rated movies like Logan and Deadpool have Stars And Strollers showings and are only 18A in Canada which means kids can see them as long as they convince their douche parents to go with them -- but now this? It doesn't even make any sense. Why are they encouraging children to not pay attention to a movie? How does this make them moviegoers when they grow up? Can we stop trying to
Kids are the number one reason I hate going to the theatre. It's bad enough they cater EVERY movie to them -- even R-Rated movies like Logan and Deadpool have Stars And Strollers showings and are only 18A in Canada which means kids can see them as long as they convince their douche parents to go with them -- but now this? It doesn't even make any sense. Why are they encouraging children to not pay attention to a movie? How does this make them moviegoers when they grow up? Can we stop trying to make everything for everybody all the time? If you have kids, at least have the decency to not ruin other peoples' enjoyment of a movie just because you can't get a babysitter for a night or wait till it's online and home video in three months. When I was a kid, I treated going to the movies as a special event that was afforded to me because I was good. As such, I didn't waste it by screaming shit, running around, staring at people and walls and not looking at the big screen in front of me. I also had the common courtesy as a child to not sit in the middle of am aisle if I have to go to the bathroom every 30 minutes. That's probably because I had good parents. Not the garbage people that have no business being aroind other people let alone creating more garbage people of their own.
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12:53AM on 03/08/2017
common sense and common decency aren't that common anymore my friend. It's all about me me me. I saw a fucking old woman taking 2 6-9 year olds to see Deadpool. What the fuck is wrong with people? This generation of parenting is so fucked up it's not even funny.
common sense and common decency aren't that common anymore my friend. It's all about me me me. I saw a fucking old woman taking 2 6-9 year olds to see Deadpool. What the fuck is wrong with people? This generation of parenting is so fucked up it's not even funny.
3:13AM on 03/08/2017
My reasons I hate going to movies : cellphones, talkers, footresters, loud eaters....
but yeah I agree with you, kids are too annoying... I skip almost all kids movies because I am sure they will ruin my movie experience, so i wait until home video... sad
My reasons I hate going to movies : cellphones, talkers, footresters, loud eaters....
but yeah I agree with you, kids are too annoying... I skip almost all kids movies because I am sure they will ruin my movie experience, so i wait until home video... sad
10:03PM on 03/07/2017

I don't care what the calendar says

I'm convinced this is an April Fool's joke
I'm convinced this is an April Fool's joke
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