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Kevin Smith to hold a live, public auction at Sundance for the rights to Red State

Jan. 21, 2011by: Mike Sampson

Normally at Sundance, when a studio or distributor is looking to pick up the rights to the film, it begins at an after-party and negotiating goes on all night at a condo. Kevin Smith's producer Jon Gordon says that's "boring" and he and Smith have cooked up a new scheme: a live, public auction.

After RED STATE screens on Sunday in Park City (it's one and only screening), Smith and his producers will take to the theater to accept bids for the film in front of the public audience. It's a potentially risky move but one that Gordon says was born out of a desire to find a new way to send RED STATE out into the world.

Smith has said he's hoping for a $6 - $8 million bid and a contractual agreement that he would have control over the film's marketing campaign (his producers have slightly more lofty financial aspirations). But what happens if that bid doesn't come?

Gordon says that self-distributing the film is not an option and there are already a number of buyers showing pre-Sundance interest. Smith is also saying that he would accept less money if he felt the buyer was the most passionate about the film.

It's a risky move for Smth and RED STATE and one that hinges almost entirely on how the audience responds to the film. If it plays like SOUTHLAND TALES at Cannes, it could be long and uneventful evening. But if it goes over like gangbusters (and with the public audience not made up of jaded critics and press, that's entirely possible), Smith could drive the price up far higher than he ever would've got in some boozy condo room.

We'll have thoughts from RED STATE soon so make sure to check back next week for more from Sundance and Kevin Smith's next.

Source: Variety

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-1
2:09AM on 01/24/2011
It was all a publicity stunt. He's going to take it city to city to try to make his $4 million back.

Honestly, I hope he loses even more money so that we don't have to see his hackneyed ass in the news as often as we do now.
It was all a publicity stunt. He's going to take it city to city to try to make his $4 million back.

Honestly, I hope he loses even more money so that we don't have to see his hackneyed ass in the news as often as we do now.
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1:25PM on 01/23/2011
i just want to see a fucking trailer already! some footage would be nice... im not judging till that happens.. this could be a great movie... but then again this could suck ass too.. bring on the trailer
i just want to see a fucking trailer already! some footage would be nice... im not judging till that happens.. this could be a great movie... but then again this could suck ass too.. bring on the trailer
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+0
12:25PM on 01/22/2011
uuuuuhhhhhhhh... yeah... definitely not happening. He'd be lucky if he gets HALF of what he wants. And I kinda like Smith but I'm tired of him selling us overpriced, autographed bullshit on his website..... You want this autographed copy of Clerks X? ... A hundred bucks.
uuuuuhhhhhhhh... yeah... definitely not happening. He'd be lucky if he gets HALF of what he wants. And I kinda like Smith but I'm tired of him selling us overpriced, autographed bullshit on his website..... You want this autographed copy of Clerks X? ... A hundred bucks.
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6:14PM on 01/21/2011

Ugh.

Somebody shoot me already so I don't have to be around for the next shameless Kevin Smith "I am a God but seriously I'm just like you, broseph!" publicity stunt. Hopefully all the execs call his bluff and go out to watch Jets/Steelers
Somebody shoot me already so I don't have to be around for the next shameless Kevin Smith "I am a God but seriously I'm just like you, broseph!" publicity stunt. Hopefully all the execs call his bluff and go out to watch Jets/Steelers
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5:29PM on 01/21/2011
Just had to take a jab at Southland Tales. I think this is strictly gimmicky. The whole thing about taking less money if the distributor is more passionate. This is not how auctions work, this is how backroom deals work.
Just had to take a jab at Southland Tales. I think this is strictly gimmicky. The whole thing about taking less money if the distributor is more passionate. This is not how auctions work, this is how backroom deals work.
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5:26PM on 01/21/2011
I'll pay one mill to have it stored away for five years.
I'll pay one mill to have it stored away for five years.
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4:49PM on 01/21/2011
Clerks 2 blows bubbles in diarrea.
This idea of an auction however, is the shit.
Clerks 2 blows bubbles in diarrea.
This idea of an auction however, is the shit.
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4:48PM on 01/21/2011
Should have stuck with the original impetus for this project ---> remake of "Race With The Devil" just my opinion. No interest in anything related to this film or auction talk.
Should have stuck with the original impetus for this project ---> remake of "Race With The Devil" just my opinion. No interest in anything related to this film or auction talk.
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3:12PM on 01/21/2011
How about I chip in $50 for them to bury it and not take up valuable screen space at the cinema with another crap film?
How about I chip in $50 for them to bury it and not take up valuable screen space at the cinema with another crap film?
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2:49PM on 01/21/2011
Cool idea which will work becuase the movie probably only cost around that much to make. And even if it does the standard Kevin Smith money of some where in the 30 million range in theaters thats going to be a profit. Then add DVD sales and HBO or Starz playing it thats just butter on the bread.
Cool idea which will work becuase the movie probably only cost around that much to make. And even if it does the standard Kevin Smith money of some where in the 30 million range in theaters thats going to be a profit. Then add DVD sales and HBO or Starz playing it thats just butter on the bread.
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2:44PM on 01/21/2011

lolz

watch Captain Irony show up with the Westboro Baptist Church and bid some outrageously large amount of money, to where Kevin Smith just can't refuse and the movie gets shelved for all eternity.
watch Captain Irony show up with the Westboro Baptist Church and bid some outrageously large amount of money, to where Kevin Smith just can't refuse and the movie gets shelved for all eternity.
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2:31PM on 01/21/2011
Who wants to bet that Fred Phelps and his people (the people behind godhatesfags and all of that nonsense) bid on it so that they won't release it. The movie is somewhat about them anyway.
Who wants to bet that Fred Phelps and his people (the people behind godhatesfags and all of that nonsense) bid on it so that they won't release it. The movie is somewhat about them anyway.
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2:12PM on 01/21/2011

Old News

Smith said he was going to do this months ago. Sorry JoBlo but you're late to the party
Smith said he was going to do this months ago. Sorry JoBlo but you're late to the party
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6:15PM on 01/21/2011
was this comment necessary?
was this comment necessary?
-7
1:36PM on 01/21/2011

Just Watch

In about a months time there will be an article on this site about how this didn't work out and Smith crying about how getting no bids "crushed his soul" or some nonsense.

Srsly this guy needs to just shut up and try to actually put out something good. Zach and Miri had it's moments but that was it.
In about a months time there will be an article on this site about how this didn't work out and Smith crying about how getting no bids "crushed his soul" or some nonsense.

Srsly this guy needs to just shut up and try to actually put out something good. Zach and Miri had it's moments but that was it.
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12:47PM on 01/21/2011
Correct me if I'm wrong but last year no movie at Sundance was aquired for no more than $5 million, and the big sellers had at least one movie star.

Does he really think he can get $6-8 million AND control over the marketing campain?
Correct me if I'm wrong but last year no movie at Sundance was aquired for no more than $5 million, and the big sellers had at least one movie star.

Does he really think he can get $6-8 million AND control over the marketing campain?
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11:48AM on 01/21/2011
With his ability to run his mouth, he'd be a great auctioneer.
With his ability to run his mouth, he'd be a great auctioneer.
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+3
11:39AM on 01/21/2011
Everyone in one room, putting their cards on the table for all to see.

I'm for it.
Everyone in one room, putting their cards on the table for all to see.

I'm for it.
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11:36AM on 01/21/2011
I have no idea if this new strategy will work for this movie or any in the future, but I gotta give him props for trying to break outside the typical "Hollywood" box and do something different.
I have no idea if this new strategy will work for this movie or any in the future, but I gotta give him props for trying to break outside the typical "Hollywood" box and do something different.
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+3
10:43AM on 01/21/2011
To quote another overrated director, George Lucas, "I've got a bad feeling about this."
To quote another overrated director, George Lucas, "I've got a bad feeling about this."
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10:33AM on 01/21/2011
cool idea, i hope the film is awesome and gets a great bid.
cool idea, i hope the film is awesome and gets a great bid.
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