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Marvel movie man Kevin Feige discusses Hulk changes in The Avengers

Jul. 27, 2011by: Dave Davis

On the final day of Comic Con, Marvel's emerald man-monster Hulk was revealed alongside the rest of the assembled AVENGERS.

The LA Times caught up with Marvel Studios honcho Kevin Feige and asked about the new image and what sets this latest version of Hulk apart from Ang Lee's or Louis Leterrier's green-skinned smash machine.

"We figure he’s been the Hulk now for a few years and [his physique is changing]," Feige says. "He’s not as cut or as ripped as he was in THE INCREDIBLE HULK. The most important thing is that face. As you can already see in that concept painting, it is — more than any Hulk that’s ever been done in live action — a Hulk that let’s you see the actor in there. You will be able to see Ruffalo in there."

From Feige's initial comment, you can probably infer that there's some post-INCREDIBLE Hulk history that will at least be referenced in THE AVENGERS, if not actually shown in a flashback or two (which would be preferred, Mr. Whedon).

But getting back to the Ruffalo resemblance...

"It was something we actively avoided before," Feige says. "Hulk was Hulk, he’s not any one actor and Hulk should look like Hulk. It was like Iron Man’s armor, in a way, it wouldn’t change depending on the actor wearing it. But we’ve taken a different approach because Hulk is Banner and, frankly, we came to question our approach. Why are we not doing it this way?"

"So we did a few designs that put Ruffalo into it, and we immediately saw how much more you feel for the creature. When you keep that connection going between Banner and the Hulk and you have characters around him trying to reach Banner inside — “Bruce, calm down,” and all of that classic Hulk stuff — it means more if you see the same actor throughout."

Extra Tidbit: Ruffalo previously admitted he would also be doing the performance capture for the character, so it sounds like this Hulk will be the closest to an actor since Lou Ferrigno.
Source: LA Times

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11:17PM on 07/28/2011
I liked the last Hulk version...hell, I really liked the last Hulk movie. I wish they'd do an epic Hulk film, maybe based on the World War Hulk comics.
I liked the last Hulk version...hell, I really liked the last Hulk movie. I wish they'd do an epic Hulk film, maybe based on the World War Hulk comics.
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3:18PM on 07/28/2011

Still Sad

Im still upset that Ed Norton wont be in this Epic Avengers movie cause he would have made it that much cooler! Damnit!
Im still upset that Ed Norton wont be in this Epic Avengers movie cause he would have made it that much cooler! Damnit!
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+1
2:23PM on 07/28/2011
Seems like this flick could go either way. On the one hand you have a TON of characters, which could make for some ridiculously amazing action. But it could also turn into throwaway characters that serve no purpose to the story.

The one Avenger I could certainly do without is Black Widow. Scarlet is so boring to watch and the concept of a girl kicking ass is not easy to pull off. She was just plain stupid in IM2. Ah well, fingers crossed...
Seems like this flick could go either way. On the one hand you have a TON of characters, which could make for some ridiculously amazing action. But it could also turn into throwaway characters that serve no purpose to the story.

The one Avenger I could certainly do without is Black Widow. Scarlet is so boring to watch and the concept of a girl kicking ass is not easy to pull off. She was just plain stupid in IM2. Ah well, fingers crossed...
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6:48AM on 07/28/2011
Um, I don't understand? This is exactly what they did in the previous Hulk movies. Even when you watch the behind the scenes of those films, the filmmakers say nearly that exact quote about modeling the Hulk after the actor.
Um, I don't understand? This is exactly what they did in the previous Hulk movies. Even when you watch the behind the scenes of those films, the filmmakers say nearly that exact quote about modeling the Hulk after the actor.
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-20
1:37AM on 07/28/2011
woah, I totally forgot there was that 2nd Hulk movie..and I saw it! Guess it got kind of overshadowed thanks to Iron Man and TDK in '08. He is the Avenger I am the least interested in and I would kind of like it if he didn't get much screen time. Man, I really do not care about the Hulk at all! I never thought about this much hahaha. Oh well, I'll be seeing The Avengers for everyone BUT the Hulk!
woah, I totally forgot there was that 2nd Hulk movie..and I saw it! Guess it got kind of overshadowed thanks to Iron Man and TDK in '08. He is the Avenger I am the least interested in and I would kind of like it if he didn't get much screen time. Man, I really do not care about the Hulk at all! I never thought about this much hahaha. Oh well, I'll be seeing The Avengers for everyone BUT the Hulk!
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2:35AM on 07/28/2011
what's with all the Hulk hating?
what's with all the Hulk hating?
2:40AM on 07/28/2011
heh, I have no clue. I just guess I never cared much for his character. I like all of the other Avengers characters so much more that he kinda seems unimportant to me.
heh, I have no clue. I just guess I never cared much for his character. I like all of the other Avengers characters so much more that he kinda seems unimportant to me.
11:57AM on 07/28/2011
Banner is more of a scientific consultant to the Avengers than actually a member of the roster. The Hulk is the skeleton in the closet they would rather not deal with. Read the 1st Ultimates mini-series. The 1st 6 issues specifically which deal with Banner's role in the Avengers. I have a feeling the movie is going to use influences from that story in this movie as it deals with both the Hulk and The Skree.
Banner is more of a scientific consultant to the Avengers than actually a member of the roster. The Hulk is the skeleton in the closet they would rather not deal with. Read the 1st Ultimates mini-series. The 1st 6 issues specifically which deal with Banner's role in the Avengers. I have a feeling the movie is going to use influences from that story in this movie as it deals with both the Hulk and The Skree.
+1
1:25AM on 07/28/2011

A Smaller Hulk?

So..Hulk is going to be "not as cut or as ripped as he was" & he's going to take on Ruffalo's traits, unlike the other 2 films when they didn't resemble Norton, or Bana?? So far, there are holes & inaccuracies in these Hulk changes. However, I hope this film does well, & that they don't drop the ball on Hulk yet again. Also i hope this isn't an IM film with scenes of Avengers.
So..Hulk is going to be "not as cut or as ripped as he was" & he's going to take on Ruffalo's traits, unlike the other 2 films when they didn't resemble Norton, or Bana?? So far, there are holes & inaccuracies in these Hulk changes. However, I hope this film does well, & that they don't drop the ball on Hulk yet again. Also i hope this isn't an IM film with scenes of Avengers.
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12:33AM on 07/28/2011

Hmmm.

looks cool. I only hope that this is really good. I pray the advengers doesn't suck. It can't suck they been leading up to it for so long now. And it better be a long ass super hero movie. Not some 115 min horse junk. I want a good 153 - 160min film. That truly explodes and go deep into the characters, good writing, and some awesome action. Thats all i want.
looks cool. I only hope that this is really good. I pray the advengers doesn't suck. It can't suck they been leading up to it for so long now. And it better be a long ass super hero movie. Not some 115 min horse junk. I want a good 153 - 160min film. That truly explodes and go deep into the characters, good writing, and some awesome action. Thats all i want.
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+23
12:29AM on 07/28/2011
I love the Hulk and love what they're doing but - that was straight bullshit. Previous comments already called this: Bana's and Norton's Hulks both had their resemblance.
I love the Hulk and love what they're doing but - that was straight bullshit. Previous comments already called this: Bana's and Norton's Hulks both had their resemblance.
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+12
12:20AM on 07/28/2011
I wish there's a Iron Man's Hulkbuster armor in this movie. Even just a glimpse would make me happy.
I wish there's a Iron Man's Hulkbuster armor in this movie. Even just a glimpse would make me happy.
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11:20PM on 07/27/2011
I would be feeling so much better about all this if only William Hurt, Ty Burrell, Tim Roth or Liv Tyler were making a cameo to tie this all together. Hulk is in serious danger of being lost in the shuffle, even though the serum color/canister and the injection process was very similar between Captain America and Abomination in TIH. I just want Thunderbolt Ross to be part of SHIELD because of that Hulk ending...
I would be feeling so much better about all this if only William Hurt, Ty Burrell, Tim Roth or Liv Tyler were making a cameo to tie this all together. Hulk is in serious danger of being lost in the shuffle, even though the serum color/canister and the injection process was very similar between Captain America and Abomination in TIH. I just want Thunderbolt Ross to be part of SHIELD because of that Hulk ending...
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+26
11:05PM on 07/27/2011
Um, this is odd, since anyone who seen the design work for the previous two Hulk films can point out those Hulk's facial features were based on both Eric Bana and Ed Norton. Does Fiege just make this stuff up, or has he not seen the Making of features on the DVD's?
Um, this is odd, since anyone who seen the design work for the previous two Hulk films can point out those Hulk's facial features were based on both Eric Bana and Ed Norton. Does Fiege just make this stuff up, or has he not seen the Making of features on the DVD's?
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11:11PM on 07/27/2011
My point exactly! Like I said, they're trying to sell the same gimmick for the third time now. I'm not bashing this movie, just saying they need to find more ways to market the Hulk instead of continuously saying it resembles the actor. The technology isn't even that new anymore.
My point exactly! Like I said, they're trying to sell the same gimmick for the third time now. I'm not bashing this movie, just saying they need to find more ways to market the Hulk instead of continuously saying it resembles the actor. The technology isn't even that new anymore.
12:30AM on 07/28/2011
I was just thinking that, Nivekian. I remember the features on TIH especially boasting about how much of the actor they got into the CGI.
I was just thinking that, Nivekian. I remember the features on TIH especially boasting about how much of the actor they got into the CGI.
12:53AM on 07/28/2011
I remember watching features on this. I know in TIH they had there was this part in which Norton had essentially did motion capture without the motion capture, by performing movements that were then transplanted onto CGI. Another thing they did was sponge-applied florescent mapping vs. dot mapping for facial capture. That led to the grimaces being more Norton & Roth's performance rather than just animator's. Point is they did everything even change Hulk's body structure to a "linebacker" to
I remember watching features on this. I know in TIH they had there was this part in which Norton had essentially did motion capture without the motion capture, by performing movements that were then transplanted onto CGI. Another thing they did was sponge-applied florescent mapping vs. dot mapping for facial capture. That led to the grimaces being more Norton & Roth's performance rather than just animator's. Point is they did everything even change Hulk's body structure to a "linebacker" to be more grounded. With the new look they are assuming that Hulk's face has changed some with the face being more distorted than the previous movie incarnations which were just enlarged faces of the actors playing them without other alterations.
-31
11:03PM on 07/27/2011
This is NOT a rip on the movie at all, so don't start thumbing me down like impulsive children. All I want to say is that the ensemble doesn't really convey an Avengers vibe to me personally without the inclusion of Spiderman. I know Spiderman can't be part of this movie, because Sony owns the film rights. But it's like I said, I'm not ripping on this movie. Just commenting my personal impression.
This is NOT a rip on the movie at all, so don't start thumbing me down like impulsive children. All I want to say is that the ensemble doesn't really convey an Avengers vibe to me personally without the inclusion of Spiderman. I know Spiderman can't be part of this movie, because Sony owns the film rights. But it's like I said, I'm not ripping on this movie. Just commenting my personal impression.
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11:06PM on 07/27/2011
Spider-man was never part of The Avengers, till very recently. He belongs in it as much as Wolverine does.
Spider-man was never part of The Avengers, till very recently. He belongs in it as much as Wolverine does.
1:00AM on 07/28/2011
Yeah, Spidey didn't join the ranks until 2005. He might have tried out a time or two (as he did with the Fantastic Four) but the idea of him as an Avenger is relatively new. They'd have to do some serious re-writing of Marvel history to to fit him into the film.
Yeah, Spidey didn't join the ranks until 2005. He might have tried out a time or two (as he did with the Fantastic Four) but the idea of him as an Avenger is relatively new. They'd have to do some serious re-writing of Marvel history to to fit him into the film.
+1
11:00PM on 07/27/2011

quick question

What's the order of the Marvel movies - story wise I mean, not production order? IM, Inc HULK, IM2, THOR, CAP, AVENGERS?
What's the order of the Marvel movies - story wise I mean, not production order? IM, Inc HULK, IM2, THOR, CAP, AVENGERS?
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12:22AM on 07/28/2011
It's in pieces actually. By my count, I have:
1. Captain America, except ending
2. Iron Man
3. Thor's first act
4. Hulk's first act
5. Iron Man 2/Thor middle & end/Hulk middle & end simultaneously
6. Hulk epilogue scene
7. Captain America epilogue scene
8. The Avengers
It's in pieces actually. By my count, I have:
1. Captain America, except ending
2. Iron Man
3. Thor's first act
4. Hulk's first act
5. Iron Man 2/Thor middle & end/Hulk middle & end simultaneously
6. Hulk epilogue scene
7. Captain America epilogue scene
8. The Avengers
+12
10:42PM on 07/27/2011
Don't mean to sound like an a-hole, but is Feige saying it took them two whole movies to realize that they had to put 'actual acting' and facial expressions that resembled the actor in the Hulk? I mean, isn't that supposed to be the FIRST thing you figure out when planning a Hulk movie?

Anyway, good stuff. I just get the feeling they're selling the same gimmick. They used the same 'you can see the actor in there' for both Ang Lee's version and Norton's version. The build-up looks solid,
Don't mean to sound like an a-hole, but is Feige saying it took them two whole movies to realize that they had to put 'actual acting' and facial expressions that resembled the actor in the Hulk? I mean, isn't that supposed to be the FIRST thing you figure out when planning a Hulk movie?

Anyway, good stuff. I just get the feeling they're selling the same gimmick. They used the same 'you can see the actor in there' for both Ang Lee's version and Norton's version. The build-up looks solid, though.
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10:42PM on 07/27/2011
I sort of get the vibe that the Hulk's look was changed b/c the Avengers seems to be trying to distance itself from The Incredible Hulk (mainly to the casting change I imagine). For example, it looks like some of the supporting cast of iron man & thor (maybe Cap't America) will have parts in the Avengers, but I'm not sure that will happen for the Hulk. Still, I'm really excited about The Avengers.
I sort of get the vibe that the Hulk's look was changed b/c the Avengers seems to be trying to distance itself from The Incredible Hulk (mainly to the casting change I imagine). For example, it looks like some of the supporting cast of iron man & thor (maybe Cap't America) will have parts in the Avengers, but I'm not sure that will happen for the Hulk. Still, I'm really excited about The Avengers.
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10:23PM on 07/27/2011

Third times the charm.. or three strikes and your out

Hopefully this will be the last Hulk reincarnation...but from the look of things i think we will finally see the Hulk we have been waiting for...hopefully
Hopefully this will be the last Hulk reincarnation...but from the look of things i think we will finally see the Hulk we have been waiting for...hopefully
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10:13PM on 07/27/2011
Good article Dave, I enjoyed reading this. It'll be nice to have some changes to the Hulk as I feel they didn't quite nail him in either of the previous films.
Good article Dave, I enjoyed reading this. It'll be nice to have some changes to the Hulk as I feel they didn't quite nail him in either of the previous films.
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+6
10:01PM on 07/27/2011

cool read

wonder if since Ruffalo's face comes through, his hair will too. Hulk with a jew-fro? Maaaaybe.
wonder if since Ruffalo's face comes through, his hair will too. Hulk with a jew-fro? Maaaaybe.
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10:19PM on 07/27/2011
Hulk with Jew-Fro would be somewhat disturbing. Maybe if he played Dr. Bruce Bannerstein.
Hulk with Jew-Fro would be somewhat disturbing. Maybe if he played Dr. Bruce Bannerstein.
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