App trailer and poster put terror in the palm of your hand

Without fail you can walk into a movie theater these days and the place is lit up like a f*cking Christmas tree because people can't seem to keep it in their paints… cellphones, that is. APP is an innovative smartphone-driven Dutch horror film that looks to take advantage of people's uncontrollable urge to have their phones out during a movie as it actually promotes the use of a cell phone while watching the film!

A film by Bobby Boermans, it’s the first film made with the intentional inclusion of content on a second, mobile screen. The accompanying app, IRIS, is equipped with sonic technology that triggers additional content during the movie – off-screen text messages between characters, an alternative angle in a scene, and more. Though not required for viewing (and enjoying!) the action-packed APP, the intentional use of the second screen makes it a groundbreaking achievement in the continuing convergence of film and technology.

Anna lives with her best friend Sophie and balances psychology classes with supporting her brother and his recovery following a traumatic motorcycle accident. She’s never far from her cellphone, and after a night of partying in the dorms, Anna wakes up groggy and hungover, only to find that a new app has been inexplicably added to it. Initially helpful and clever, IRIS soon begins behaving mysteriously, answering personal questions it shouldn’t know the answers to and sending inappropriate images to her contacts. When it becomes clear she can’t simply delete the unwanted, evil app, Anna’s efforts to confront it will set in motion a fearful series of events that will put her life, and that of her roommate and her fragile brother, in fatal danger.

APP opens in theaters on May 9th and will be available day-and-date on all major digital platforms, including iTunes, Amazon Instant, and Cable VOD. The IRIS app – text IRIS to 97-000 to download for iPhone and Android – works in any viewing environment, from multiplex to living room. The app also includes exclusive character bios and film stills.


Extra Tidbit: Do you think this could be the future of the way we watch movies?



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