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Joker takes the web

07.29.2007
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It's tough for me to sift through the labirynth of viral marketing that THE DARK KNIGHT marketing team slammed us with this weekend, but I'll try my best to take you through it, at least just a little bit. If you go to the site Whysoserious.com, where all of this began and where you now have direct access to the teaser, there's a small red line on the bottom center, which if you click on, will take you to a gallery titled 'My Wannabes', that features a bunch of people with their faces painted to look like the Joker's, outside of Comic-con.

On the right, there's a police report which you can click on that details the Joker's apparent death and the report contains a bunch of clickables that will lead you to more cryptic pages. I have to admit, I'm confused with all of this, and I'm not really a fan of all this online scavenger hunting, and puzzle solving. It makes my brain hurt! But don't get me wrong, I'm glad there are people out there who are willing to sift through all the hollyhoo and bogglewaggle to get us the meaty stuff, like the teaser and the number 1-800-395-9646.

If you call it what you'll hear is a hostage of the Joker, being held at gunpoint and forced to read a nonsense joker. I'm sure more hints are smudged in there as well. Needless to stay, a lot of DARK KNIGHT stuff went down at Comic-con this weekend, even if it wasn't officially scheduled, and that's pretty cool. This is the kind of stuff you might except from an independent film trying to gain some attention, not from the most highly anticipated film of next year. I look forward to the next viral outburst, and letting everyone else do all the hard work.

CLICK IMAGE TO OPEN GALLERY & SEE MORE PICS...

Extra Tidbit: Do you think THE DARK KNIGHT stole the show at Comic-Con?

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9:43AM on 07/30/2007
The Dark Knight and Cloverfield campaigns have definetly earned their spots in my book. Take that Spidey!!
The Dark Knight and Cloverfield campaigns have definetly earned their spots in my book. Take that Spidey!!
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1:59AM on 07/30/2007
Wow, that crowd almost looks as fucked up as Heath Joker does.
Wow, that crowd almost looks as fucked up as Heath Joker does.
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12:50AM on 07/30/2007

phone number

The phone call thing is scary as hell, I did it at like 1 AM. I love that the Joker has these jokes that no one else finds funny, becuase he's so nuts. Brilliant.
The phone call thing is scary as hell, I did it at like 1 AM. I love that the Joker has these jokes that no one else finds funny, becuase he's so nuts. Brilliant.
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10:48PM on 07/29/2007
Karen Allen stole the show for me in terms of selling a movie, but doing that game (luckily i didn't have work) was soooo much fun.
Karen Allen stole the show for me in terms of selling a movie, but doing that game (luckily i didn't have work) was soooo much fun.
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9:40PM on 07/29/2007
I was one of those assholes!!! I missed the whole WB panel to run around downtown San Diego sweating my dick off in clown paint. But all in all it was pretty wild. A very hands on marketing scheme. Warner's and the cats who set this whole plan up are goin above and beyond.
I was one of those assholes!!! I missed the whole WB panel to run around downtown San Diego sweating my dick off in clown paint. But all in all it was pretty wild. A very hands on marketing scheme. Warner's and the cats who set this whole plan up are goin above and beyond.
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9:31PM on 07/29/2007

IRON MAN

I dunno, buddy, that Iron Man clip/trailer was the balls. I honestly wasn't expecting the "Iron Man" song by Black Sabbath to be in the trailer and when I heard it I was like "THIS IS THE BALLS OF COMIC-CON 2007."

But then again I saw it on youtube.com and there was probably a crappload of other clips shown at Comic-Con, but the "Iron Man" preview's gonna be hard to top.

Paddy
I dunno, buddy, that Iron Man clip/trailer was the balls. I honestly wasn't expecting the "Iron Man" song by Black Sabbath to be in the trailer and when I heard it I was like "THIS IS THE BALLS OF COMIC-CON 2007."

But then again I saw it on youtube.com and there was probably a crappload of other clips shown at Comic-Con, but the "Iron Man" preview's gonna be hard to top.

Paddy
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