The Saw 3D poster is a blatant rip off | Movie News

The Saw 3D poster is a blatant rip off
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by: Paul Tassi Jul. 22, 2010

Yesterday, I showed you the new poster for Saw 3D and its motion-infused counterpart. Clearly the emphasis is on the 3D nature of the new film, though I don’t find the eye particularly intriguing compared to past posters from the series. It looks more cartoonish than actually disturbing.

But I was just sent something rather interesting. The folks at MovieWallpapers.net noticed that the SAW poster bears an uncanny resemblance to a Playstation 3 magazine ad from a while back. As you can see below, it’s pretty much the exact same goddamn thing, to the point enough where I thought this was actually worth a post. I mean, sure the eye is a different color, and there are different things protruding out of it, but I have a hard time buying that this was a complete coincidence, and the artists never saw this ad before making the poster.

I know I’ve said in the past that movie poster design is getting lazier and lazier, but if this actually is stolen, it’s a new level entirely. I mean this isn’t even like “drawing inspiration from,” it’s the same damn thing.

What do you guys think? Click below to see each image bigger over at MovieWallpapers.

Source: MovieWallpapers

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Extra Tidbit: It sucks too, because SAW usually has some pretty great posters. This one is one of my favorite horror posters ever.

30 discussions Expand all
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-5
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WalterKovacs
10:10PM on 07/24/2010 Add as a friend | MFC profile
Fuck this series, the people who made it and the people who watch it.
Fuck this series, the people who made it and the people who watch it.
 
-4
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deathstardork
10:50PM on 07/23/2010 Add as a friend | MFC profile
That my friends is what I call a rehash, just like this whole movie series..a rehash of the first saw.
That my friends is what I call a rehash, just like this whole movie series..a rehash of the first saw.
 
-1
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VincentCostigan
7:15PM on 07/22/2010 Add as a friend | MFC profile
It's very simple the way I see it. Sony kicks ass. Fuck Lionsgate and Saw. Sony needs to fuckin' sue.
It's very simple the way I see it. Sony kicks ass. Fuck Lionsgate and Saw. Sony needs to fuckin' sue.
 
+4
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Terminal_83
5:26PM on 07/22/2010 Add as a friend | MFC profile
Well, the poster is a statement: "We're not even trying to be creative or original, anymore." This has been their motto since part three.
Well, the poster is a statement: "We're not even trying to be creative or original, anymore." This has been their motto since part three.
 
+6
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Goldenarmz
4:55PM on 07/22/2010 Add as a friend | MFC profile
looks
like everyone is ripping off PS3 these days an ad in New Zealand ripped off one of the PS3 commercials and now this...... has to be the same agency....... has to be......
like everyone is ripping off PS3 these days an ad in New Zealand ripped off one of the PS3 commercials and now this...... has to be the same agency....... has to be......
 
+2
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Tombstone9
3:05PM on 07/22/2010 Add as a friend | MFC profile
Rip off
It's definately a ripoff unless it's the same ad agency. But I agree they have had much much better postersin the past.
It's definately a ripoff unless it's the same ad agency. But I agree they have had much much better postersin the past.
 
+5
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Brer B8a
2:29PM on 07/22/2010 Add as a friend | MFC profile
Lazy artist either way. If it is a different artist they were lazy for not coming up with their own design. If it is the same artist they are lazy for just using the same design they used before. Either way it is fucking lazy and the people behind SAW should ask for their money back.
Lazy artist either way. If it is a different artist they were lazy for not coming up with their own design. If it is the same artist they are lazy for just using the same design they used before. Either way it is fucking lazy and the people behind SAW should ask for their money back.
 
+5
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FilmBufffff
1:50PM on 07/22/2010 Add as a friend | MFC profile
WOW!!!
I mean, that's like a serious rip-off. I t's like they didn't even try to change it up a little.
I mean, that's like a serious rip-off. I t's like they didn't even try to change it up a little.
 
+3
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LoCkEd_N_LoAdEd
1:42PM on 07/22/2010 Add as a friend | MFC profile
wow
hahaha some people are just stupid
hahaha some people are just stupid
 
+5
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DemonDan
1:19PM on 07/22/2010 Add as a friend | MFC profile
Unless the SAW guys commisioned the PS artist to make a similar poster for them, then, yeah, blatant ripoff. I can't imagine a lawsuit wouldnt quickly follow this, but i like both versions, so i could care less.
Unless the SAW guys commisioned the PS artist to make a similar poster for them, then, yeah, blatant ripoff. I can't imagine a lawsuit wouldnt quickly follow this, but i like both versions, so i could care less.
 
+0
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Modok
12:56PM on 07/22/2010 Add as a friend | MFC profile
was it
the same ad agency or artist? because it's not unrealistic to be hired to do this
the same ad agency or artist? because it's not unrealistic to be hired to do this
 
+13
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Approverman
12:52PM on 07/22/2010 Add as a friend | MFC profile
Probably done by the same guys that did the BP control room tricked photo.
Probably done by the same guys that did the BP control room tricked photo.
 
-3
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bluetuned
12:51PM on 07/22/2010 Add as a friend | MFC profile
obviously a rip-off but...
what goes around comes around, right sony? check it out below:



[link]
what goes around comes around, right sony? check it out below:



[link]
 
+6
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TheWalrus
12:51PM on 07/22/2010 Add as a friend | MFC profile
I don't even see how we're questioning it. Looks about as blatant as it can get.
I don't even see how we're questioning it. Looks about as blatant as it can get.
 
-12
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stiles
12:44PM on 07/22/2010 Add as a friend | MFC profile
It has to be a rip off, it can't be a homage?
It has to be a rip off, it can't be a homage?
 
+15
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JohnLocke2342
12:28PM on 07/22/2010 Add as a friend | MFC profile
Saw is becoming as annoying as Twilight
Saw is becoming as annoying as Twilight
 
-9
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powerbomb1411
12:25PM on 07/22/2010 Add as a friend | MFC profile
I could see it as being a rip off, but there are enough differences in the posters that I could see LGF winning the lawsuit if it happened.
I could see it as being a rip off, but there are enough differences in the posters that I could see LGF winning the lawsuit if it happened.
 
-8
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threezy
12:17PM on 07/22/2010 Add as a friend | MFC profile
Yeah
It obviously looks very similar but you never know, they could've thought of this poster idea along with the tagline "In eye-popping 3D", and then when getting into the design, consulted the PlayStation image as a reference. But who knows, I still think it's a pretty cool poster and I don't think they just "copied it"...
It obviously looks very similar but you never know, they could've thought of this poster idea along with the tagline "In eye-popping 3D", and then when getting into the design, consulted the PlayStation image as a reference. But who knows, I still think it's a pretty cool poster and I don't think they just "copied it"...
 
+0
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FatLuggage
12:17PM on 07/22/2010 Add as a friend | MFC profile
I forgot to comment on that poster yesterday. I used to have that picture as a background on my phone like a year ago, and thought the Saw poster was a blatant rip off.
I forgot to comment on that poster yesterday. I used to have that picture as a background on my phone like a year ago, and thought the Saw poster was a blatant rip off.
 
-4
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Ocelot_Snake
11:54AM on 07/22/2010 Add as a friend | MFC profile
sorry but speaking as a photoshop artist, its a lil ridiculous to think just cause the effect was done before it shouldnt be done again. It happens in movies and advertising before and it will again
sorry but speaking as a photoshop artist, its a lil ridiculous to think just cause the effect was done before it shouldnt be done again. It happens in movies and advertising before and it will again
2 Replies
 
schwarzgerät
7:19AM on 07/23/2010 Add as a friend | MFC profile
No idea how you got any thumbs down for that comment, OS, what you say is
entirely plausible. Thumbs up.
No idea how you got any thumbs down for that comment, OS, what you say is
entirely plausible. Thumbs up.
 
TheMagicSheep
12:06PM on 07/22/2010 Add as a friend | MFC profile
yeah, i was about to saw the exact same thing. hopefully this was just the same artist doing the same style and not a blatant rip
yeah, i was about to saw the exact same thing. hopefully this was just the same artist doing the same style and not a blatant rip
 
+0
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Jig Saw 123
11:45AM on 07/22/2010 Add as a friend | MFC profile
I knew I had seen that eye before!
Saw, when will you ever learn.
Saw, when will you ever learn.
 
+5
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schwarzgerät
11:45AM on 07/22/2010 Add as a friend | MFC profile
Perhaps the same advertising agency designed both posters? It wouldn't be the first time a concept has been re-used.



The Playstation ad is by TBWA. Any idea who designed the new 'Saw' poster?
Perhaps the same advertising agency designed both posters? It wouldn't be the first time a concept has been re-used.



The Playstation ad is by TBWA. Any idea who designed the new 'Saw' poster?
 
-8
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hoodlum.thunder
11:42AM on 07/22/2010 Add as a friend | MFC profile
oh well.......
...there's no way im seeing SAW3D now. cuz a movie's enjoyment is solely based on the poster.
...there's no way im seeing SAW3D now. cuz a movie's enjoyment is solely based on the poster.
 
+2
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bodom_fan
11:35AM on 07/22/2010 Add as a friend | MFC profile
Total copy
Everything about the concept to the look is a complete copy. Even the join in the eye next to the playstation ad is pretty seamless.
Everything about the concept to the look is a complete copy. Even the join in the eye next to the playstation ad is pretty seamless.
 
+2
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ElderPredator
11:30AM on 07/22/2010 Add as a friend | MFC profile
LOL!
Movie poster creativity and originality has only one name....Drew Struzan.
Movie poster creativity and originality has only one name....Drew Struzan.
 
+0
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Netforce
11:29AM on 07/22/2010 Add as a friend | MFC profile
Uh oh, somebody's in trouble.
Uh oh, somebody's in trouble.
 
+0
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BLove78
11:25AM on 07/22/2010 Add as a friend | MFC profile
Agree with you, Paul. Total rip off.
Agree with you, Paul. Total rip off.
 
+1
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Beauski
11:23AM on 07/22/2010 Add as a friend | MFC profile
Wow, way to completely rip off a PS ad.
Wow, way to completely rip off a PS ad.
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