Imaginary: Jeff Wadlow’s Blumhouse horror film gets a new release date, trailer is in theatres

Earlier this year, we heard that director Jeff Wadlow and Blumhouse Productions – who had previously collaborated on the 2018 film Truth or Dare and the 2020 horror version of Fantasy Island – were teaming up for a new horror project called Imaginary, with Lionsgate having acquired the worldwide rights to the film. A February 2024 release date had been announced for the project… but if you saw the Blumhouse production Five Nights at Freddy’s in the theatre over the weekend, chances are that you saw a trailer for Imaginary play before it. We don’t have the trailer to share here just yet, but we can report that Imaginary‘s release date has shifted back to March 8, 2024.

Wadlow wrote the screenplay for Imaginary with Greg Erb, Jason Oremland, and Bryce McGuire, crafting a story that sounds like a horror take on the 1991 comedy Drop Dead Fred: A young woman returns to her childhood home only to discover that the imaginary friend she left behind is very real and very unhappy she left.

Lionsgate and Blumhouse are co-financing the project. Lionsgate and Blumhouse previously worked together on the 2012 release Sinister. Wadlow is producing the film alongside Blumhouse founder Jason Blum.

In addition to Truth or Dare and Fantasy Island, Wadlow has also directed Cry_Wolf, Never Back Down, Kick-Ass 2, True Memoirs of an International Assassin, and The Curse of Bridge Hollow, as well as episodes of TV shows like Ryan Hansen Solves Crimes on Television and Are You Afraid of the Dark?

What do you think of Imaginary getting a new March 2024 release date? Let us know by leaving a comment below – and if you saw the trailer in the theatre over the weekend, let us know what you thought of it. Is this a movie you’re looking forward to?

As I have said before, Wadlow’s movies have been hit and miss for me. Some I enjoyed more than I expected to, others I liked less than I expected to. So Imaginary is a “wait and see” project for me. I am interested to find out how the imaginary friend is going to be portrayed, because there are a lot of different approaches that can be taken to that idea.